Rayanne Thorn

Chief Marketing Officer at Apploi

Laguna Beach, California (Orange County, California Area)
Staffing and Recruiting

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Rayanne Thorn's Overview

  • Chief Marketing Officer at Apploi
  • Writer - Bonus Track at Blogging4Jobs
  • Talk Show Host at KX at One Laguna
  • VP - Product Marketing & Strategy at Technomedia
  • Vice President - Communications and Branding - US at Evenbase
  • La Serna High School

500+ connections


Rayanne Thorn's Summary

I love that constant innovation takes us to the next level: mobile & social comms, location technology, as well as improved processes. I work hard to understand the effect of these different technologies for business today and the importance of creating and supporting products which benefit the world of work in THIS day and time.

Apploi transforms the initial point of capture for jobseekers, allowing companies to see personality and soft skills upfront (through video and audio questions), hire talent quickly (both through filters and screening tools, as well as instant communication). Apploi provides greater access to people who previously couldn’t apply (lack of internet) or who didn’t know about opportunities. Apploi’s public kiosks are available at companies, job centers, community centers and colleges, workforce centers, and libraries.

I also host HR Latte - talk radio for the HR /Recruiting space (HRLatte.com) - Thursdays at 10am EDT

I also write Bonus Track (BonusTrackDaily.com) at Blogging4Jobs.com and Host Bonus Track Radio at KX at One Laguna (http://kx.onelaguna.com/show/bonustrackradio) where I talk about business today and how it consistently changes.

In my spare time, I serve on the Advisory Board for PlanetRehab.org, learning as much as I can and helping to raise awareness of issues relative to our earth.

My varied background (sourcing, direct recruitment, marketing, sales, health care, new tech development, start-ups, entertainment, and social media) rounds out my knowledge base and has provided the experience necessary to assist companies in refining recruitment processes, funding, through tech development, alpha & beta testing, launch, analysts relations, developing partnerships, as well as business & marketing plan development and execution.

~rayanne.thorn@apploi.com~ 949-313-8884

Rayanne Thorn's Experience

Chief Marketing Officer


Public Company; 11-50 employees; Internet industry

August 2014Present (2 months) Greater New York City Area

Apploi changes how you hire...

Mobile has turned the world of business on its ear. With hiring the right talent increasingly recognized as the most important business function for company success, employers need a way to reach jobseekers where they live - on the go or through their mobile device.

As CMO at Apploi, it is my responsibility to let the jobseeker and hiring company collective know that there is an alternative to the "way we've always done it"...

- Manage Marketing Team, including Brand Ambassadors
- Develop Engaging Content
- Work closely with CEO and COO, developing strategies which turn "what we know" on its end
- Innovative Marketing Tactics
- Represent Apploi at Conferences and Expositions
- Ignite the Next Gen Workforce and help Get America Back to Work
- #Million4Christmas Campaign - helping a MILLION people get jobs by Christmas

Writer - Bonus Track


October 2008Present (6 years) Laguna Beach, CA

I write a daily column called Bonus Track (over 1000 consecutive posts). I wrote exclusively for RecruitingBlogs.com until August of 2011 when I moved to Blogging4Jobs.com addressing social media, business and hiring/recruiting practices, as well as motivation and daily life.

*Featured in Guerrilla Marketing for the Job Hunter 3.0
*Named Best Female Blogger by RecruiterEarth.com 2010
*Most Inspirational Blogger RecruitingAnimal Awards 2010 #ammy
*12 Bloggers Blogging by David Perry 2010

Talk Show Host

KX at One Laguna

March 2014September 2014 (7 months) Laguna Beach, CA

Membership-supported radio KX 93.5 is the radio station for Laguna Beach, CA. I host a bi-weekly show called Bonus Track Radio which featured biz tips and advice for today covering everything from HR, Biz Ops, technology, and ethics, as well as featuring some great local guests to talk about the today's changes that will affect business tomorrow.

On-Demand Listening available at KX at One Laguna:

and also on iTunes:

VP - Product Marketing & Strategy


Privately Held; 201-500 employees; Computer Software industry

August 2013August 2014 (1 year 1 month) Montreal, Canada Area

-Product Management & Marketing
-Partnerships & Alliances
-Analysts Relations
-Content Development
-Public Speaking & Presentations
-Social Expertise
-Producer and Host for Talent Talk Tuesday (http://www.blogtalkradio.com/technomediana)

Technomedia offers industry-leading integrated global talent management solutions that enable organizations to drive high-performance business results by unifying the collaboration between employees, managers and candidates. Hundreds of companies around the world rely on Technomedia's cloud based solutions to simplify talent management and align talent with business objectives. We care about our customers and are committed to the highest levels of customer satisfaction. Come see for yourself why Technomedia has a rich history in helping clients create the world’s most successful workplaces.

We provide services and products to the World's Largest Employers / Corporations.

Vice President - Communications and Branding - US


Public Company; 201-500 employees; Staffing and Recruiting industry

October 2012July 2013 (10 months) Newport Beach, CA

With a commitment to and focus on expansion, the US is a priority growth market for Evenbase, a global top five digital recruitment brand: a portfolio which includes Broadbean Technology, Jobsite, OilCareers, and Jobrapido, one of the world’s largest job search engines.

~ Participate in the growth and maintenance of the Evenbase brand in the United States.

~ Prepare and localize information to share and filtrate the Evenbase messaging to the US Job Search and Hiring Arenas.

~ Responsible for brand awareness, creating an extensive social footprint, press and communications, as well as supporting companies within the portfolio and US growth plans.

~ Editor for Jobsite.com News and Blogs. Sharing updates and changes to Job Search is imperative in this day of content marketing. Jobsite goes one step further and brings the jobseeker into the equation, along with the Hiring Manager and Recruiter. Ten skilled writers and Job Search Experts, some with past personal job search struggles, as well as Recruiting and HR experience share their ideas and what they have learned. We take this seriously.

~Creator and Host of Jobsite Talk - an internet radio program designed to expand upon the content we share. http://www.blogtalkradio.com/jobsitetalk

Marketing Director

Broadbean Technology

Privately Held; 51-200 employees; Staffing and Recruiting industry

October 2009January 2013 (3 years 4 months) Newport Beach, CA

I manage Branding, Marketing, and Social Media strategies for Broadbean's North American operations, with some Asia Pac Social Marketing responsibilities. Additionally, I produce written content for Broadbean and outline ideas for company growth.

Broadbean Technology provides automated candidate search, global job distribution, employee referral, and response tracking solutions to the world's largest Staffing Companies, Recruitment Advertising Agencies, Technology Vendors, Recruitment Process Outsourcing (RPO) Businesses and Major Employers.

Recent news includes Broadbean's further expansion into the US, operations launched in Sydney, Australia covering Asia Pac, and most recently, the migration of the Arbita OnePost clients as OnePost operations have ceased. We have also established recent strategic partnerships with various ATSs and CRMs.

Our success has been built on our global nature, technical innovation, great customer service, and a culture that rewards hard work and an entrepreneurial spirit. These qualities have allowed us to continually grow revenue, invest in our team, and develop products that far surpass others in the market.

BroadbeanPost distributes over 1.5 million job postings and processes up to 3M candidate applications every month. Our technology records the source of each application, providing clients with information, allowing them to monitor ROI from online spend. Better buying decisions are proven to save users money. This has allowed us to thrive in the ever-growing online recruiting marketplace. We continue to create award-winning products and focus on improving business workflows and recruiting processes on a global, as well as local scale.

Put simply, we make the whole task of online recruiting quicker, easier, and more cost effective.

Business and Search Consultant

A Thorn's Point

January 2008January 2010 (2 years 1 month) Whittier, CA

~Provided search consulting, business strategy solutions and executive recruitment services independently.

~Online Marketing help for new or growing businesses, utilizing new media to drive traffic to websites and raise online awareness

~Sourced funding for new ventures

~Started writing a daily post for RecruitingBlogs.com called Bonus Track that addresses recruitment issues ranging from business skills to candidate control. For full blog catalog go to: http://www.BonusTrack.us 2/09 to 7/2011 665 posts written, then moved my Bonus Track to Blogging4Jobs.com 8/2011.

~Pitched advertising sales for RecrutingBlogs.com as a Sales Director.

~Worked with BSM Associates from 1/08 to 7/08 providing direct recruitment and resume sourcing for Sales and Marketing Professionals in the Software world. I have been involved in split agreements and enjoy the opportunity to work with other recruiters.



Privately Held; 1-10 employees; Information Services industry

May 2008November 2009 (1 year 7 months) Virtual

tMERC ~ the Microcap Executive Resource Center officially launched its business and website January 5, 2009. This was an informational and interactive website specifically created for Microcap Executives and their Professional Service Providers.

The goal: to give companies access to arena-specific service providers, essential contact information, and providing a meeting ground for like-minded executives. tMERC's Microcap-focused information and resources are great business development tools that will quickly become a valuable part of your company's success.

~the quiet groundswell of entrepreneurial activity has begun~

Manager of Recruitment and Retention

Select University Technologies, Inc.

Privately Held; 11-50 employees; Mechanical or Industrial Engineering industry

February 2007January 2008 (1 year) Newport Beach, CA

Managed recruitment requisitions and provided retention solutions for SUTI and its growing Portfolio Companies that included:

Xpert Technologies
Energy Grip, Inc.
Real Paper Displays

Responsible for managing the exponential growth and volume of new employees. 54 new employees joined SUTI and companies listed above, as a result of establishing a recruiting department and its procedures, all within 8 months.

Executive Recruiter

Moore & Associates

March 2002January 2007 (4 years 11 months) La Habra, CA

Executive Retained Search for Health Care Organizations and Hospitals. Provided Direct Recruitment, Full-Cycle, Candidate and Client interface, Offer Negotiations, Trade Show/Conference Attendance & Exhibition, as well as Marketed Firm's Capabilities.

Rayanne Thorn's Publications

  • Guerrilla Marketing for the Job Hunter 3.0

  • Contributor for the Huffington Post

    • HuffingtonPost.com
    • July 2012

    Provide job search and work-opportunity related tips.

  • Bonus Track

    • RecruitingBlogs.com
    • February 2009

    Recruiting and Job Search Content

Rayanne Thorn's Projects

  • "The Art of Recruiting" Docu-Film

    • May 2014 to Present

    I will be moderating this documentary, set for production in Dec 2014 - sitting down with 20 recruiting practitioners to discuss the Art of Recruiting, and its future.

  • Talent Talk Tuesdays - bi-monthly talk radio

    • March 2014 to Present

    Guests on Talent Talk Tuesday are influencers,movers and shakers, difference makers in HR and Recruiting and the HR Tech space.

  • HR Latte

    • June 2014 to Present

    HR Talk Radio | Whipped to Perfection Asking important questions. Ready for the answers?
    Join us for your morning sip of HR Latte and 30 minutes of Truth.

  • Bonus Track Radio - bi-weekly radio show for local Laguna Beach

    • March 2014 to Present

    Words to Work By and Biz Lessons with a Twist of Life – Business advice that includes personal branding, job search tips, hiring ideas, understanding work and life choices by sharing knowledge, experiences, and resources. The mission of Bonus Track is to use life lessons in business, as often as possible. Sometimes, it really is just common sense.

  • Top Recruiter, Season 3

    • January 2014 to Present

    Season 3 will hold many surprises.... :-)
    As "The Executive" for Season 3, my role will shift considerably - I look forward to the challenge!

  • Top Recruiter Miami, The Competition - Season 2

    • January 2013 to December 2013

    Post-Production for Season 2 is underway!
    Filming took place in May 2013.

  • Top Recruiter, the Competition - Season 1

    • August 2011 to Present

    A stunning 1 in 2 college graduates are either jobless or undeniably underemployed. Our job market is in shambles and everyone, from the “blue collar workers” to the highly educated professionals across this country has felt it’s shocks. No one feels safe, and unfortunately, there is no way to comfort anyone. Not having a job affects families in every way possible. It is an emotional loss and its ripples span out to what seems to be an abyss of depression. Top Recruiter, The Competition, was created to give the american people a beacon of light. Insight on what they can do to pull themselves out of this awful downward spiral. We have selected 5 of America’s Top Recruiters to educate us through various entertaining challenges. This group of people are here to shed light on what is within our power to not only get the job you want, but also move up the ladder within your professional career. The season starts soon stay tuned for more info coming early next week! See my fan page: http://www.facebook.com/?ref=tn_tnmn#!/KimPopeTopRecruiterTheCompetition

  • FreshStart Radio

    • August 2013 to May 2014

    FreshStart Brands launched in 2012 to support positive change in individuals, as well as in the environment. FreshStart Radio was launched to support those efforts and highlight individuals who have worked hard for their own fresh starts in work and life.

  • Jobsite Talk Radio Show

    • January 2013 to Present

    Friday Show to share Jobseeker Tips and Advice at 11am ET (8amPT)
    Wednesday Show to talk with those Making a Difference in the HR and HR Tech Industries 2pmET (11amPT)


  • Launch & Maintenance of Broadbean's Social Marketing Initiatives

    • October 2009 to January 2013

    Prior to my joining Broadbean Technology, there were no social marketing efforts taking place within the organization. I created all the social profiles and helped establish a more recognized brand in the online recruiting and HR tech space. I also increased blog and news traffic by providing ongoing content to benefit the industry which Broadbean served.

  • Jobsite.com US Launch

    • October 2012 to Present

    Jobsite.com is a completely new way to find a job. Revolutionizing the job board industry is imperative in a time of such high unemployment. Jobsite.com has been launched to bring change to how we hire people and how people look for work.

    Key to Jobsite.com's success is combining already successful recruiting software that include job posting aggregation, semantic matching technology, candidate ranking based on quality of talent to job matching, and eCommerce tech for transactional purchase.

    Addtionally, working to create a recognizable brand int he US by providing and sharing ongoing educational content for the both end users for this product: Jobseekers and HR/RecruitingProfessionals.

  • Jobsite.com News and Blog

    • November 2012 to Present

    Created an informational blog and news space to share and educate job search ideas to jobseekers and the recruiting industry. Currently have twelve industry bloggers on board sharing their knowledge and talent.

  • Jobrapido US Launch

    • January 2013 to June 2013

    Job posting aggregation software/company founded in Milan which joined the Evenbase portfolio in 2012. Attempted to launch in the US during first six months of 2013.

  • HR Technology Conference 2012

    • November 2011 to October 2012

    We created the Pirates of CaribBEAN Ship on land. Incredible effort by the Bean team and our builders to have the best booth at the conference. Success!

  • HR Tech Conference 2011

    • January 2011 to October 2011

    We brought the Broadbean Beach to the Conference - complete with a custom surf board!

  • HR Tech Conference 2010

    • March 2010 to October 2010

    This was Broadbean's first year at HR Tech USA - team members had to know how to juggle. "Broadbean - More Beans than Most!"

  • Top Recruiter - The Competition

    • January 2012 to January 2013

    My company sponsorship brought the opportunity for me to be a judge and present a contestant challenge in Season One of this web-series.

  • Offshore Technology Conference

    • February 2013 to May 2013

    Planning for the OilCareers.com booth at the upcoming 2013 conference.
    89,000 attendees, over 2,000 exhibitors in Houston, TX.

    Conference and Expo was a successful event for OilCareers.com

  • Recruiting Animal Show - Aligning talent with business objectives

    • 2014 to Present

    Rayanne Thorn, ex-Recruiter - VP - Product Marketing & Strategy at Technomedia. Integrated, cloud based, global talent management solutions - that unify collaboration between employees, managers and candidates. We simplify talent management and align talent with business objectives.

Rayanne Thorn's Courses

  • BBA, Business, Organizational Development, Strategic Marketing

    Vanguard University of Southern California

    • Strategic Marketing
    • Marketing Research
    • Financial Business Accounting

Rayanne Thorn's Skills & Expertise

  1. Creative Writing
  2. Social Media Monitoring
  3. Social Networking
  4. public speaking
  5. strategic marketing
  6. social media marketing
  7. Social Media Relations
  8. Social Media
  9. Hiring Practices
  10. Hiring
  11. Interviewing
  12. Interview Preparation
  13. Conducting Interviews
  14. Writing
  15. Speech Writing
  16. Resume Writing
  17. Corporate Blogging
  18. Video Blogging
  19. Blogging
  20. Strategic Planning
  21. Business Networking
  22. Social Networking Sites
  23. Social Networking Strategies
  24. Phone Skills
  25. Marketing Communications
  26. Communications Strategy
  27. Direct Sales
  28. Full-cycle Recruiting
  29. Recruitment/Retention
  30. Strategic Partnerships
  31. Event Planning
  32. Tradeshow Design
  33. Conferences
  34. Expository Writing
  35. Exhibition
  36. Exhibition Management
  37. Event Management
  38. Corporate Events
  39. Conference Presentations
  40. Press Releases
  41. Start-ups
  42. Executive Search
  43. Job Search Strategies
  44. Search
  45. Trade Show Coordination
  46. Public Speaking
  47. Online Social Networking
  48. Marketing Strategy
  49. Recruiting
  50. Social Media Marketing

View All (50) Skills View Fewer Skills

Rayanne Thorn's Education

Vanguard University of Southern California

BBA, Business, Organizational Development, Strategic Marketing


Participate with other working professionals in degree advancement

Activities and Societies: Part of a CoHort program at the School for Professional Studies. ~Student Liaison ~Speaker at SPS Orientation

Fullerton College

General Ed Course work

Began studies in anticipation of upcoming career change

Activities and Societies: Home of the High School Theater Festival ~Served as Festival judge for 6 years consecutively.

Indiana University South Bend

AS equivalent, Dental Assisting

Activities and Societies: Table Presentation at American Dental Assisting Association Conference in Indianapolis - Honorable Mention ~Member ADAA, IDAA, LPCDAA ~Served two years as President of Local Chapter ADAA

La Serna High School

Rayanne Thorn's Additional Information


Public Speaking, Writing, Social Media, Advertising Sales, Business Development, Recruiting, Retained or Contingency, Private Investors, Working with Software Companies and New Technologies, Looking for Programmers, Developers, Account Executives, Sales Professionals, Account Managers, Sales Managers, Enterprise Software Sales, Business to Business, Senior Management, Executive Management, Sales Engineers, Consultants, Marketing Professionals Avid Blogger,Traveling with my Family, Social Media, Antique Shopping, Attending Theatre, and Music

Groups and Associations:

Newport Beach Chamber of Commerce, 2012 - present Huntington Beach Playhouse 2009 - 2010 Board Member - Publicity & Marketing http://www.hbph.com Faith's Hope - Executive Board Member 2009 - 2010 Non-Profit Organization Faith's Hope assists families in need, Those that are facing catastropohic illness and need assistance can find some solace in Faith's Hope. Fullerton Lion's Breakfast Club 2009 - 2010 Fullerton Director's Roundtable 2008 - 2010 STAGEStheatre Publicity Director (2yrs) / Director (4yrs) / Actor (5yrs) 2004 - 2009 RecruitingBlogs.com 2007-present OCEAN Fullerton Chamber of Commerce 2009 - 2010 High Desert Center for the Arts, Victorville, CA 2009

Honors and Awards:

Past Speaking Engagements include Business Expos, Chamber and Community Events, Women's Business Conferences, Recruiting Industry Conferences, and unConferences, as well as Healthcare and Tech events.

2010 Best Female Blogger - RecruiterEarth.com Top 20 Awards

2010 12 Bloggers Blogging - David Perry Recognition

2010 Ammy Award - Most Inspiring Blogger

STAGEStheatre MVC Award '05, '06, '07, '09 Honorable Mention '08

School for Professional Studies Student Liaison and Focus Group Member - Vanguard University Southern California 2009

SPS Alumni Homecoming Planning - VUSC 2009

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