Rafael A. Cabrera
Tools for the Capitalist, LLC » Increase Profitability by ROI Focus | Brand Strategy | Business Development
- Location
- Greater San Diego Area
- Industry
- Marketing and Advertising
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Rafael A. Cabrera's Overview
- Current
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- CEO at Tools for the Capitalist, LLC
- Past
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- As a client of Tools for the Capitalist: Creative Director at Second Star
- Business Development Director at TCR Services
- CEO at Rubicon Direct Marketing
- Vice President, Marketing at Ink Solutions
- Major Account Manager at Pandick Technology Inc
- Sales Manager – LSI Division at Bowne & Co
- Plant Manager, New York City at The Winchell Printing Company
- Marketing and Training Manager at AM International/Printing Division
- Education
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- New York City College of Technology
- School of Visual Arts
- Recommendations
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20 people have recommended Rafael A.
- Connections
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500+ connections
- Websites
Rafael A. Cabrera's Summary
Respected as a dynamic business builder, hands-on leader, and strategic solutions provider, delivering impressive bottom-line impact. Thrive under the challenge of planning and managing demanding assignments. Energized by the development of entrepreneurial marketing strategies that generate maximum results.
Accomplished at producing a continuous stream of profitable marketing initiatives, cost-reducing measures, and innovative solutions. Well-honed presentation and negotiation skills to C and board of directors level.
Entirely fluent in English and native Spanish speaker. Experienced background in international relationship building.
Specialties
• Strategic Planning and Marketing
• Proposal Development
• Market Research—Qualitative and Quantitative
• Competitive Analysis and Positioning
• Brand Development and Management
• Boardroom Presentations
• Negotiation
• Client Relationship Management
• New Business Development and Growth
• Multichannel Marketing
• Product/Service Development and Rollout
• Business and Thought Leadership
• Budgeting
• Team Building
• Business Plan Creation
• Brand & Marketing Materials Design
Rafael A. Cabrera's Experience
CEO
Tools for the Capitalist, LLC
2002 – Present (10 years)
Corporate officer/core management team member, provided corporate strategy, business development, marketing services to startup and mid-growth stage companies. Analyzed needs, determined scope of work, developed strategies/executed business and marketing plans, media relations and completed deliverables, and built/strengthened relationships. Key engagements included Brickform, Proline Concrete Tools, Skytypers, Pacifica Magazine and Floric Polytech.
As a client of Tools for the Capitalist: Creative Director
Second Star
July 2009 – December 2009 (6 months)
Developed Second Star's Brand architecture and development of print and web presence. (see their site: http://bit.ly/web-design-portfolio)
Also worked with Second Star in client acquisition and worked as a team member for their clients' creative, branding and pubic relations and media plans.
Business Development Director
TCR Services
December 2007 – September 2009 (1 year 10 months) Greater San Diego Area
As a client of Tools for the Capitalist: Audited TCR's audience, reposition their branding and rebranded print and web presence. Initiated their community outreach program through Kiwanis for Rady Children's Hospital.
This plan was a key component to closing SONY Corporation's national account, with over 400 offices, procuring TRC's toner cartridges and maintenance services, which represented several million dollars in new revenue.
CEO
Rubicon Direct Marketing
1993 – 2002 (9 years)
Initiated focus toward business to business customers. Challenged to drive sales momentum and organized shift through planning and executing relationships, partnerships and strategic business initiatives. Managed key products in new, mature and intensely competitive markets. Recruited sales team, established performance metrics, introduced commission structure and grew revenues. Key Accounts: Mansell & Associates-$1 billion plus Utah-based realtor, Wardley Better Homes and Gardens-largest BHG franchise in US, NS Group-one of largest direct sales publishing firms in world with gross revenue exceeding $500 million, City of Herriman, UT and South Valley Business Alliance-named fastest growing private chamber of commerce in Utah.
Vice President, Marketing
Ink Solutions
1987 – 1993 (6 years)
Initiated Spanish language radio talk show promoting trade between Mexico and US, business talk show pertaining to local business growth sector, and introduced consumer targeted publication with 20,000 circulation to facilitate business conversations. Recruited and managed sales force, managed strategic planning, market positioning, budgeting, profit and loss and conceptualized all aspects of market outreach.
Major Account Manager
Pandick Technology Inc
1984 – 1987 (3 years)
Managed branding products for investment banking clients: Prudential-Bache Securities, Citicorp, Shearson/Loeb Rhodes, Shearson/American Express, Kidder Peabody and Merryl Lynch, among others. Held sales volumes over $1 million per year throughout tenure-2nd of 17 throughout company.
Rafael A. Cabrera's Skills & Expertise
- Negotiation
- Team Building
- New Business Development
- Business Planning
- Marketing
- Mobile Web Design
- Mobile Marketing
- Corporate Branding
- Brand Awareness
- Brand Loyalty
- Luxury Brand Marketing
- Strategic Planning
- Marketing Strategy
- Business Strategy
- Strategic Communications
- Marketing Communications
- Corporate Communications
- Graphic Design
- Public Relations
- Managing Distribution Channels
- Distribution Strategies
- Decorative Concrete
- Social Media Marketing
- SEO
- Bilingual
Rafael A. Cabrera's Volunteer Experience & Causes
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Volunteer Experience
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Director (Stake Welfare Missionary)
The Church of Jesus Christ of Latter-day Saints
- Social Services
September 2011 – present (9 months)
I was set apart today, September 7th, 2011 to set up and organize the LDS Church's 12 Step Program for Ramona, California.
We'll be starting this program in English and developing the program in Spanish too.
Please note this is also my personal web site I am updating at this time. So if you visit it this week, it'll be a little "funky".
Here is a link to the contact information.
http://rafaelcabrera.com/12-step-programin-ramona/12-contact-info/
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Volunteer Interests
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Organizations I support:
- The Church of Jesus Christ of Latter-day Saints
- Kiwanis International
- Rotary International
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Rafael A. Cabrera's Education
New York City College of Technology
Management, Print and Process Management
1975 – 1977
School of Visual Arts
Graphic Design, Graphic Design
1973 – 1975
Rafael A. Cabrera's Additional Information
- Websites:
- Interests:
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Strategic Planning, Brand Development, Corporate Communications, SEO Marketing, Web Development, Social Marketing, Digital and Web Publishing
- Groups and Associations:
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Owner of: Decorative Concrete Gurus, Decorative Concrete Gurus: Sustainability, Decorative Concrete Gurus: Surface Prep and SmartCEO on LinkedIn
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- Honors and Awards:
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Graphic Design USA 2007 American Graphic Design Award
» Top Honors for in Direct Mail Category, Pacifica Magazine Media Packet
Graphic Design USA 2007 American Graphic Design Award
» Top Honors for in Self-Promotion Category, Tools for the Capitalist Brochure
Graphic Design USA 2007 American Graphic Design Award
» Top Honors for in Brochures Category, Skytypers, Inc Brochure
Society of Professional Journalists – San Diego Pro Chapter
For Pacific Magazine, will I was publisher
» 2007 FIRST PLACE Magazine Business Story "The Energy Pioneers" written and presented to Helen Chang and Celene Adams.
Graphic Design USA 2006 American Graphic Design Award
» Top Honors for in Stationery Category, Skytypers, Inc - Stationery set
Neenah Paper Design Awards
» 1998 Gold Metal Corporate Identity – The Rubicon
Norbest National Convention
» 1993 First Place: Best Turkey Barbeque Recipe
Contact Rafael A. for:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
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