Peter Hanschke

Current

Director at Ateala Management Inc.

Past

Director, Product Management at Kinaxis Inc
Senior Product Manager at IBM/Rational Software
Director, Product Marketing at NetActive

Director, Product Management at JetForm
Director, Product Marketing at Gallium Software Inc
Graphic Software Developer at Orcatech Inc.

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Education

University of Waterloo

Recommended

3 people have recommended Peter

Connections

346 connections

Industry

Management Consulting

Websites

Peter Hanschke’s Summary

I am a seasoned product management / marketing professional who is passionate about bringing products to market that meet the needs of the market. Being a Product Manager at various levels for over 15 years, I bring a wealth of technical and business experience to the challenge of managing products in large, medium and small companies. By applying my key strengths - analysis, planning and implementation - I have achieved a successful track record of bringing products to market and managing existing products that meet customer and market needs while adhering to corporate objectives.

Peter Hanschke’s Specialties:

* Introduction of new products and expansion of existing products into new markets
* Transformation from a services-oriented revenue model to a product model
* Definition and implementation of processes for SaaS and on-Premise delivery models
* Management of the entire product lifecycle - from concept to delivery
* Product/release planning
* Elicitation, prioritization and translation of customer needs into product requirements
* Training and mentoring of product managers

Peter Hanschke’s Experience

Director

Ateala Management Inc.

(Privately Held; Management Consulting industry)

2008 — Present (2 years )

Developing software products in this agile world requires product management and product marketing that are well tuned to the fast-paced product development cycle required to succeed; whether you deliver your product on-Premise or offer it as a service (SaaS). Ateala is a consulting company that specializes in tuning product management processes in start-ups, small, medium and large hi-tech businesses to the speed at which products are needed to satisfy business objectives and market needs.
Director, Product Management

Kinaxis Inc

(Privately Held; 51-200 employees; Computer Software industry)

2005 — 2008 (3 years )

Reporting to the VP, Marketing, I managed the RapidResponse product line from a technical and business perspective; managed a team of 4 Product Managers and had responsibility for the Product Management / Product Development process.
* Managed the product roadmap to ensure that the needs of customers and the corporate objectives are met. Initiated an Advisory Council with key customers to help in aligning the product roadmap with their future needs. Worked with industry analysts to understand industry trends and their impact on the product roadmap.
* Worked closely with key customers and sales teams to elicit and analyze customer needs translating them into technical requirements.
* Implemented the Rational Unified Process (RUP) as the development methodology. Updated the process to embrace agile development and agile product management of the onDemand (SaaS) product line.
Senior Product Manager

IBM/Rational Software

(Computer Software industry)

2002 — 2004 (2 years )

Reporting to the Director, Product Management, I was responsible for gathering and analyzing customer needs for the next generation UML modeling tool; competitive analysis and product revenue forecasting.
* Defined and implemented the migration strategy to allow existing customers to smoothly upgrade to the new product family when the product is launched.
* Launched Early Adopter Program for key customers to evaluate alpha and beta versions.
Director, Product Marketing

NetActive

(Computer Software industry)

2000 — 2001 (1 year )

Reporting to the CEO, I managed a team of 5 product managers and marketing specialists to transform NetActive from a services company to a product company. NetActive provided Digital Rights Management (DRM) capabilities to software and media providers.
* Selected markets for which the technology provided value
* Implemented product management processes to package and deliver the technology as a product
* Developed the product roadmap to deliver product capabilities
Director, Product Management

JetForm

(Public Company; Computer Software industry)

1996 — 2000 (4 years )

Reporting to the Vice President, e-Forms Business Group, I was responsible for the entire electronic forms product line which accounted for approximately 40% of JetForm’s product revenue.
* Developed product roadmap to increase revenue and to develop new products for new markets.
* Worked closely with customers, sales, marketing and product development to develop a product plan that met the customer and market requirements.
* Managed the launch of three new products to address growing customer and market needs. Responsibilities also included PR/Analyst relations, sales and technical knowledge transfer.
* Worked with the Marketing communications group to ensure that product value proposition and messaging was part of all product marketing communications materials – brochure, Web, white papers, etc.
* Established relationships with various partners – e.g. ERP companies, Microsoft, PKI security, developer tools, wireless and content management companies
Director, Product Marketing

Gallium Software Inc

(Computer Software industry)

1987 — 1996 (9 years )

I started as a programmer and for the last 4 years at Gallium I reported to the CEO - responsible for product marketing and product management of all product lines.
* Worked closely with customers, developers and product to ensure that customer requirements were met.
* Developed strategic product direction for 4 different product lines accounting for 80% of the corporate revenue.
* Managed the launch of two new products resulting in $1M of revenue during their first year of availability.
* Defined and implemented go-to-market and sales strategies resulting in increase of market share and revenue. Included were lead generation programs, collateral creation, PR/Analyst relations.
Graphic Software Developer

Orcatech Inc.

(Management Consulting industry)

1982 — 1987 (5 years )