
Search & Analytics Strategist at POP
Greater New York City Area

Search & Analytics Strategist at POP
Greater New York City Area
Internet Marketing Strategist with broad experience in web development, analytics and online marketing.
Expertise in both increasing traffic and improving conversion rates.
Effectively increasing visitors - SEM & SEO
Improving conversion rates - Web analytics, Multivariate split testing, UI & IA, lead capture, email marketing, ecommerce.
(Privately Held; Marketing and Advertising industry)
January 2009 — Present (7 months)
(Internet industry)
September 2007 — January 2009 (1 year 5 months)
Internet Marketing Consulting - specializing in:
- Google Website Optimizer Implementation
- Conversion Optimization
- Search Engine Marketing (SEM)
- Email Marketing
(Privately Held; 11-50 employees; Medical Devices industry)
February 2005 — February 2008 (3 years 1 month)
Build Web Traffic
Convert Visitors to Buyers
Measure
Repeat
(Internet industry)
September 2004 — February 2005 (6 months)
I taught several online courses for Zend.com including the PHP essentials course.
(Marketing and Advertising industry)
June 2003 — August 2004 (1 year 3 months)
Changed name to http://www.operative.com/
(Privately Held; 51-200 employees; Internet industry)
June 2002 — May 2003 (1 year)
Worked on www.AsianAvenue.com and www.BlackPlanet.com (back-end work).
(Privately Held; 51-200 employees; Financial Services industry)
June 2001 — June 2002 (1 year 1 month)
(Public Company; 201-500 employees; Internet industry)
November 1994 — February 2000 (5 years 4 months)
(Government Agency; 10,001 or more employees; Military industry)
February 1988 — February 1990 (2 years 1 month)
Technical training of a computer based anti-aircraft system for reserve duty soldiers in the Israeli Air Force.My duties included design and development of the curriculum, lectures, handouts and tests.
I received an award of excellence for outstanding performance.
BSc , Computer Science
online marketing, digital photography, snowboarding