Digital Media and Marketing
Albany, New York Area
Digital Media and Marketing
Albany, New York Area
Olivia has been working in interactive advertising for the last 8 years. Having entered the industry in its infancy in Singapore, Olivia's extensive experience covers an understanding of her profession and the the nuances of the industry based on past events and future requirements.
Due to the time spent in the industry, Olivia has understood the need to be creative in the media planning stage, and also analytical in understanding the success of a campaign. Having this results-oriented view on things, she believes that there should be emphasis on how analytics can work for media, and how it can both show clients media efficiencies but also feed back into how future plans and objectives.
BA , Creative Writing and Film and TV , 1994 — 1997
Extra-curricular activities tended to be external and be centred on academic study. Poetry readings, film lectures and screenings, writing workshops, etc.
1989 — 1992