Olalah Njenga

Recommended

6 people have recommended Olalah

Connections

175 connections

Industry

Marketing and Advertising

Websites

Olalah Njenga’s Summary

As the senior executive at YellowWood Group, I help owners and executives from both growing companies and mid-size companies understand that marketing is not a function of business, but rather a pivotal role that impacts the fiscal health of the company every day.

I work lock-step with business owners and decision makers to help them re-interpret traditional marketing strategies by leveraging new tools, new media and new thinking for better results, faster.

As a marketing strategist, my area of specialty is in viability, sustainability and profitability. I focus primarily on the following techniques:

} Competitive threats and defensive pricing strategies

} Refinement of service offerings and product line extension

} Repositioning, repackaging and measurable differentiation

} Re-branding and producing relevant and meaningful marketing messages

} Visibility saturation and media (traditional, guerrilla & social) techniques

} Profitability models for evergreen revenue streams

} Collaborative marketing (including co-branding and brand leveraging)

} Marketing planning, implementation and execution

} Aligning long term marketing strategies with sales goals

} Specialized on-site marketing training for management professionals

Olalah Njenga’s Specialties:

- strategic marketing - market penetration - branding (re-branding and brand suppression (specialized for franchise clients) - industry repositioning - profitability & marketing ROI - forecasting, trend tracking & interpretation - marketing tactics and strategies - marketing goals & alignment with business mission

Additional Information

Olalah Njenga’s Websites:

Olalah Njenga’s Groups:

- SCORE [Raleigh} (counselor/member)
- UPSA Global (Chief Marketing Officer)
- Wake Technical Community College (prev. board member)
- Assoc. Coaching & Consulting Prof. on the Web [ACCPOW] (founding member)
- UNC Kenan Flagler/Center For Entrepreneurship (Business Coach)
- United Professional Sales Association [UPSA] (marketing chair, RTP Chapter)