Nathan Kraft

Current

Marketing Manager at Cars.com

Past

Account Supervisor at Edelman
Sr. Marketing Coordinator at Nationwide Insurance
Assistant Account Manager at Northlich

see less...

Education

Northwestern University
The Ohio State University

Connections

285 connections

Industry

Marketing and Advertising

Nathan Kraft’s Summary

Digitally savvy, integrated marketing manager with more than seven years of experience planning and executing brand-building, consumer-focused marketing communications campaigns in agency and client environments.

Clifton Strengths Finder Qualities:
Ideation - Strategic - Command - Futuristic - Communication

Open to post-graduation opportunities in brand marketing, digital marketing or agency account planning/strategy and digital strategy.

Nathan Kraft’s Specialties:

Keywords: marketing strategy, digital marketing, marketing communications strategy, branding, audience segmentation and targeting, positioning, consumer insight and research, engagement, interactive media, social media, interactive marketing, Ohio State, Northwestern, marketing program management, public relations, advertising, marketing analytics, marketing measurement, marketing 2.0, customer loyalty, customer lifetime value, one-to-one marketing

Nathan Kraft’s Experience

Marketing Manager

Cars.com

(Privately Held; Internet industry)

January 2008 — Present (2 years )
Account Supervisor

Edelman

(Privately Held; 1001-5000 employees; Public Relations and Communications industry)

October 2006 — January 2008 (1 year 4 months)

AOR account experience: Expedia.com, Hyatt Place and Hyatt Summerfield Suites, Illinois Wine, Norwegian Cruise Line, Wyndham Hotels and Resorts
Sr. Marketing Coordinator

Nationwide Insurance

(Public Company; NFS; Insurance industry)

September 2003 — September 2006 (3 years 1 month)
Assistant Account Manager

Northlich

(Privately Held; 51-200 employees; Marketing and Advertising industry)

August 2002 — August 2003 (1 year 1 month)

Account experience: Ohio Tobacco Use Prevention and Control Foundation, Swiffer

Nathan Kraft’s Education

Northwestern University

M.S. , Integrated Marketing Communication , 2007 — 2009

Northwestern's IMC program is an analytic, data-driven and customer-centric approach to marketing and communications management.

Acknowledging that traditional brand-building methods are rapidly changing, IMC students study frameworks and methodologies that uncover consumer insights and meaning from an avalanche of data to shape marketing strategy and connect brands with customers in meaningful ways.

Areas of special interest are marketing strategy (segmentation, targeting and positioning), marketing metrics and ROMI, brand equity management, media economics and channel fragmentation, media consumption behavior, marketing mix analysis, qualitative consumer insight, quantitative market and consumer research, community formation and brand interaction, digital media and marketing, organizational management and alignment for brand delivery (balanced scorecard), customer lifetime value and customer loyalty.
The Ohio State University

B.A. , Communication , 1998 — 2002

strategic communication major, business administration minor

Additional Information

Nathan Kraft’s Groups:

Member - American Marketing Association, Word of Mouth Marketing Association, Association of National Advertisers, Chicago Social Media Club, Chicago Interactive Marketing Association

Board Member - Chicago AIDS Foundation Jr. Board