Michael van Laar

Current

• Senior Consultant at tensor c interactive gmbh

Past

• Marketing at WaveLight AG
• Marketing and PR at portamundi GmbH & Co. KG
• Junior-Kontakter at Flad & Flad GmbH

• Office Apprentice at NürnbergMesse GmbH

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Education

• Fernuniversität Hagen

Connections

69 connections

Industry

Marketing and Advertising

Michael van Laar’s Summary

Marketing and PR professional with profound experiences in branding, classical advertising, dialogue marketing, online marketing, public relations and web design.

At the B2B marketing agency tensor c in Fürth, Germany, I work as a Consultant. Until September 2007 I attended to all corporate identity issues of the German medical device specialist WaveLight, with special focus on corporate design, as well as to image communication and internal communication. Prior to this I was concerned with marketing and public relations for the communication agency portamundi. This included all kinds of marketing and PR for the marketing/advertising service portfolio as well as for the enterprise content management system contentXXL.

In my personal (German-language) weblog www.marketingblogger.de I write about public relations, marketing and advertising.

Michael van Laar’s Specialties:

corporate identity, corporate design, corporate communication, corporate behaviour, corporate culture, branding, marketing, direct marketing, dialogue marketing, online marketing, advertising, PR, public relations, blogs, weblogs, web design, usability, web standards

Michael van Laar’s Experience

• Senior Consultant

  tensor c interactive gmbh

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  October 2007 — Present (2 years 2 months)

• Marketing

  WaveLight AG

  (Public Company; 201-500 employees; WLT.DE; Medical Devices industry)

  September 2005 — September 2007 (2 years 1 month)

  Corporate identity issues, with special focus on corporate design, as well as to image communication and internal communication

• Marketing and PR

  portamundi GmbH & Co. KG

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  December 2001 — August 2005 (3 years 9 months)

• Junior-Kontakter

  Flad & Flad GmbH

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  July 2001 — November 2001 (5 months)

• Office Apprentice

  NürnbergMesse GmbH

  (Privately Held; 51-200 employees; Events Services industry)

  September 1999 — July 2001 (1 year 11 months)

Michael van Laar’s Education

• Fernuniversität Hagen

  Diplomkaufmann , Economics , 2002 — 2011 (expected)

  Thematic priority: Marketing

Additional Information

Michael van Laar’s Interests:

music (piano, guitar, home recording, production), graphics, design, web publishing

Michael van Laar’s Groups:

Marketing-Club Nuremberg

•    Personal Branding Network
•    SocialMediaForum

Michael van Laar’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch