
Technology Evangelist at GoGrid & ServePath
San Francisco Bay Area

Technology Evangelist at GoGrid & ServePath
San Francisco Bay Area
Technical Management or Consulting position with a focus on emerging technologies and services, as well as product specification, development, implementation, project management and strategic planning within the Internet, software, consumer electronics and/or hardware industry.
Technology, Project Management, Product Management, High tech, Account Management, consulting, web design, software, hardware
(Privately Held; 51-200 employees; Internet industry)
November 2007 — Present (1 year 9 months)
Responsible for online and offline evangelizing of the products and technologies offered by ServePath including GoGrid (ServePath's Cloud Computing infrastructure) utilizing blogs, forums, online communities and social networking, as well as more traditional marketing / public relations communications and events.
Responsible for enabling a “communitization” of the GoGrid and ServePath user base in order to promote communication, sharing and audience development within the user community, and create a larger community and buzz that drives increased adoption and revenue.
(Sole Proprietorship; Myself Only; Internet industry)
January 1994 — Present (15 years 7 months)
Specializing in Technlology Consulting, Website strategy and development
Online Audience Development
Provided strategic marketing direction to various start-up companies
Conceptualized, designed, implemented and managed multiple Internet sites including: SandboxStrategies.com, CatapultProductions.net, GretchenGarner.com, Online Media Partners, eTravelPlan.com, RevivalTime.com, Occidental College Alumni, and others including professional artist sites
(Privately Held; 11-50 employees; Internet industry)
October 1999 — November 2007 (8 years 2 months)
Responsible for project planning, management, status reporting and coordination of Engineering projects
Interface between Product Marketing and Engineering throughout the entire development life cycle
Managed all aspects of product installation, quality assurance, testing and training
Wrote Marketing Requirements Documents and Product Design and Definition Documents of first corporate enterprise product offering; oversaw implementations of the product
Identified solutions to internal workflow problems by implementing standards, procedures, documentation templates and other methodologies
Defined scope of projects, directed schedules while facilitating communications within and among all departments of the company
Technical point of contact for Sales and Marketing; responded to various RFPs of Fortune 500 companies
Conceptualized and implemented Intranet site designed to inform corporate users of Product and Engineering issues, schedules and procedures
(Privately Held; 51-200 employees; Internet industry)
July 1998 — October 1999 (1 year 4 months)
* Managed the sale, installation, integration and on-going account maintenance of comparative auto insurance rating services to major Internet portals including Autobytel, Perks At Work, Insurance News Network and others
* Provided technical sales support to senior sales management
* Designed various sales presentations and collateral used in sales process
(Public Company; 501-1000 employees; Internet industry)
August 1997 — July 1998 (1 year)
* Conceived, executed and administered numerous Audience Development programs for multiple high-profile Internet sites, including Macromedia, Silicon Graphics, Bay Networks, Talk City, Diamond Multimedia and others
* Provided day-to-day management of Audience Development teams in order to facilitate the development of online strategies, periodic metric reporting and complex strategy creation of campaigns
(Privately Held; 11-50 employees; Telecommunications industry)
October 1994 — August 1997 (2 years 11 months)
* Designed and managed interactive voice response applications used in direct marketing programs of various Fortune 1000 companies, including Procter & Gamble
* Generated over $750,000 annually in sales by penetrating existing customer markets in addition to developing new revenue sources
* Conceived and produced company Internet presence, including training of management and others
(Public Company; 10,001 or more employees; Telecommunications industry)
1992 — October 1994 (2 years)
* Oversaw internal and external marketing communications programs, including the creation of training materials, sales guides, trade show documentation as well as content for company business development
* Created Desktop Publishing department; managed Human Resources department
Marketing Certificate , Marketing , 1993 — 1996
BA , English and Comparative Literature Major, Spanish & Studio Art Minors , September 1986 — June 1990
Technology, Software, Hardware, OpenSource, Wireless