Matt O'Brien

Current

Director of Search Marketing at Livemercial, Inc.

Education

Indiana University-Northwest

Recommended

1 person has recommended Matt

Connections

100 connections

Industry

Marketing and Advertising

Websites

Matt O'Brien’s Summary

Accomplished search engine marketing vetern with an established track record of successful ppc and seo campaign management.

Matt O'Brien’s Specialties:

Search engine marketing, sem, online marketing, contextual marketing, ppc, pay-per-click, search engine optimization, seo, social media, keyword research, analytics, reporting, competitive research, Google Adwords, Yahoo Sponsored Search Microsoft adCenter, Ask Sponsored Listings, Pulse 360, Miva, 7Search, Google Advertising Professional, Yahoo Search Marketing Ambassador.

Matt O'Brien’s Experience

Director of Search Marketing

Livemercial, Inc.

(Privately Held; Marketing and Advertising industry)

January 2006 — Present (4 years )

Responsible for the overall success of paid/non-paid search engine marketing campaigns including optimization and growth of total search revenue and profit.

1) Actively manage keyword campaigns and duties as a Search Engine Marketer for assigned clients.
2) Review weekly reports and keyword reporting by team members and provides feedback and advice to help optimize campaigns for maximum revenue and profit.
3) Conduct weekly meetings with the search engine marketing team.
4) Assist with ad copy optimization and click-through rate optimization.
5) Prepare weekly department reporting
6) Constantly expand knowledge in the paid/non-paid search field and into new technology.
7) Act as a search expert for the Search Engine Marketing Team.

Matt O'Brien’s Education

Indiana University-Northwest

B.S. , Business Administration, Minor in Communications , 1997 — 2005

Dean’s List: Fall & Spring semesters 2003-04, Fall semester 2004-05