
Business Management Consultant
Brazil

Business Management Consultant
Brazil
More than 25 years of professional career being 22 years as executive in companies such as Nestlé, PepsiCo, Heineken / Kaiser, Danone, Diageo and GymBrands and 5 years as partner of 2 different businesses: AnaRe Studio (a Branding and Business consulting) and Master Brands (a Snack Food Company).
Marketing Manager and Sales Director of Elma Chips; General Director of three Companies: Alegro (a PepsiCo sweet business unit), Heineken Brazil and GymBrands; Sales Director of three Companies: Kaiser, Danone and Diageo
• General Management;
• Strategic Planning;
• New Business Development / Joint-Ventures;
• Financial Management;
• Supply Chain Management;
• Organizational team creation and development;
• Brand building based on value chain: sell out culture;
• Marketing, sales, distribution and market research;
• Negotiation with customers and suppliers;
(Marketing and Advertising industry)
January 2003 — Present (7 years )
(Health, Wellness and Fitness industry)
May 2006 — May 2007 (1 year 1 month)
(Consumer Goods industry)
January 2004 — April 2006 (2 years 4 months)
(Public Company; Food & Beverages industry)
May 2002 — March 2003 (11 months)
(Consumer Goods industry)
March 2001 — January 2002 (11 months)
(Food & Beverages industry)
July 2000 — March 2001 (9 months)
Accumulated function with Heineken Brazil General Manager
(Food & Beverages industry)
January 1999 — March 2001 (2 years 3 months)
(Public Company; PEP; Consumer Goods industry)
July 1995 — December 1998 (3 years 6 months)
(Public Company; PEP; Consumer Goods industry)
August 1993 — July 1995 (2 years )
(Consumer Goods industry)
August 1992 — July 1993 (1 year )
(Consumer Goods industry)
October 1991 — August 1992 (11 months)
(Consumer Goods industry)
July 1990 — September 1991 (1 year 3 months)
(Consumer Goods industry)
March 1990 — July 1990 (5 months)
(Public Company; PEP; Consumer Goods industry)
January 1988 — February 1990 (2 years 2 months)
(Public Company; Consumer Goods industry)
May 1986 — December 1987 (1 year 8 months)
(Public Company; Food & Beverages industry)
January 1985 — May 1986 (1 year 5 months)
(Public Company; Food & Beverages industry)
January 1984 — December 1984 (1 year )
(Public Company; Food & Beverages industry)
April 1983 — December 1983 (9 months)
(Public Company; Food & Beverages industry)
May 1982 — April 1983 (1 year )
MBA , Marketing , 1985 — 1986
Specialization Course , Business Administration , 1983 — 1983
Bachelor , Civil Engineering , 1976 — 1981
Plaxo