Lou Berceli

Current

Digital & Label Print Solution Sales at DMM Group

Past

Director of Business Solution Sales - U.S. at expresscopy.com an infoUSA company
Director - Business Development at Xeikon / Punch Graphix NA
Digital Print Sales Executive at Vermillion

VP - Business Development / National Sales Executive / Press Department Manager at Acme Printing / Quebecor World

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Education

Sandler Sales Institute
Fox Valley Technical College - Flexo
Rochester Institute of Technology

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Recommended

8 people have recommended Lou

Connections

182 connections

Industry

Printing

Websites

Lou Berceli’s Summary

Proven background delivering increased sales and profits via print operations management, national print sales and business development sales for a global digital printing press manufacturer.

1983 to 2003 instrumental in empowering and growing Acme Printing - Boston into a nationally recognized leader serving the Fortune 500 marketplace. From 2000 to 2006 Acme Printing joined Quebecor World's 160 plant global printing operations.

2004: Developed success within the rapidly evolving digital print communication market.

Worked with the Xeikon sales, marketing and business development teams to close new digital press sales throughout the U.S. and Canada for Label Printing & Converting, POP Signage, VDP direct mail and commercial print markets.

2008 joined a Xeikon customer, Expresscopy, an infoUSA company and Web-to-Print digital print pioneer.

Goals: Strategic teamwork delivering solutions via a Win-Win-Win with ROI to close new sales business.

Click yellow "VIEW FULL PROFILE" to learn more.

Contact: LouBerceli@Gmail.com

Lou Berceli’s Specialties:

Print Solutions & Applications with ROI for: Digital Printing, Label Converting, Print and Capital Equipment Sales. |||||

Strategic development of Business Social Network Marketing groups. Two LinkedIn groups I launched had over 750 global members join within 4 months creating the world's largest groups within their marketplaces.

Lou Berceli’s Experience

Digital & Label Print Solution Sales

DMM Group

(Business Supplies and Equipment industry)

2009 — Present (less than a year)

On Demand Conference & Expo 2009
Print 09
Director of Business Solution Sales - U.S.

expresscopy.com an infoUSA company

(Public Company; IUSA; Marketing and Advertising industry)

2008 — 2009 (1 year )

Expresscopy's Web-to-Print digital printing system is empowered via e-commerce Portals with over 700 customizable graphic templates for Xeikon printed, 100% in-line finished, addressed and mailed postcards.

Expresscopy grows business nationwide for retailers, real estate agents, automotive marketplace, enterprise organizations, franchise networks, SMB groups, distributed sales channel and dealer networks, co-ops and independent sales reps within a range of B2B and B2C vertical markets. Boston area office for national marketplace.

Visit us at DMA08 Expo and the annual International Franchise Association 2009 Expo.
Director - Business Development

Xeikon / Punch Graphix NA

(Printing industry)

January 2007 — March 2008 (1 year 3 months)

Met with hundreds of Xeikon customers, prospects and digital print buyers throughout the U.S. and Canada, developing sales for Xeikon digital color printing presses, Workflow and Finishing systems. Boston office for N.A. market with Xeikon's Digital Color Label Printing and Converting Systems and the Xeikon 6000 for U.S. and Canadian Print Service Providers.

Print application markets: Print Service Providers, Digital Color Printing for Labeling and Packaging , Long format POP Retail Signage and Displays, Targeted and Retail Direct Mail Marketing, Auto Dealers and Auto Service Groups, Plastic Card Printing, Hospitality / Gaming, Healthcare / Insurance Groups, Loyalty Marketing, In-Plant Printing, Web-to-Print Applications, Print-On-Demand, Custom Publishing, Photo Books, TransPromo.

Exhibited at: Graph Expo, PODi Applications Forum 07 & 08, Publishing Business Book Expo and On Demand Expo 07 & 08 and DMA 2007 Expo. Speaker and Exhibitor at annual PIA / GATF Digital Print Conference. Conducted sales funnel activities before, during and after each Expo / Conference.
Researched competitive Digital printing systems for Strengths, Weaknesses, Opportunities, Threats and ROI.
Digital Print Sales Executive

Vermillion

(Marketing and Advertising industry)

2005 — 2007 (2 years )

Business solutions included: direct marketing strategy, database driven direct mail, variable color print communications via Xerox iGen3 with XMPie and Cross-Media Personal URLs, Pageflex for Print-on-Demand programs, database modeling and offset printing / mailing.

Participated in PODi Applications Forum 2005, NEDMA Expo and Xerox Innovate conferences. Best Practices included: self promotional direct mail with PURL response reporting for lead generation and web site development.
VP - Business Development / National Sales Executive / Press Department Manager

Acme Printing / Quebecor World

(Printing industry)

1983 — 2004 (21 years )

1983 - 1995 Launched Acme's new Web Printing Division near Boston, MA. Evaluated and purchased $10 million of press equipment. Responsible for consulting company owners, hiring, motivating, inspiring and empowering my department, training, quality assurance, productivity improvements, daily operations, P&L, equipment maintenance, evaluated and purchased all consumables.

My leadership with a company wide integration grew my division's operations to 50% of overall company sales.

From 1995 to 2004 closed new business sales within 13 states nationwide as Acme Printing's National Account Executive.

Successful complete sales cycle from prospecting to closing new print sales including: Aetna, UPS, Norwegian Cruise Lines, Costa Cruise, the NBA, Major League Baseball, Passports, Anheuser-Busch, Dooney & Bourke, Black & Decker, Ameritech, Seiko, Computer Associates, Time Warner, Westvaco, Tyson Foods, Potlatch, Goodyear, International Paper, Mohawk Paper, Mayers Jewelers, PricewaterhouseCoopers and the University of Miami.

(Quebecor World owned Acme Printing from 2000 to 2006 growing our 250 employees to 45,000 with 160 printing plants.)

Generated $3 million in new annual sales including Seiko and Duke Energy as VP Business Development for QW N.E. Commercial Direct Group. Printed projects at QW plants in U.S., Canada and Europe.

Lou Berceli’s Education

Sandler Sales Institute

Sales Training 2002 — 2007

Activities and Societies:

Monthly customized Sandler Sales Institute and Sales Training sessions with our sales teams at Acme Printing, Quebecor World Acme Printing and Vermillion.
Fox Valley Technical College - Flexo

Flexographic Printing Seminars
Rochester Institute of Technology

Bachelor of Science , Printing Business Management

Activities and Societies:

Graduated with honors 3.4 GPA

Additional Information

Lou Berceli’s Websites:

Lou Berceli’s Interests:

Tennis, biking, hiking, reading and creative cooking with family and friends. After 10 years of youth soccer coaching, now enjoying watching my son's varsity soccer games. 2008 State champions.