Director, Search Engine Marketing at Razorfish
Greater Atlanta Area
Director, Search Engine Marketing at Razorfish
Greater Atlanta Area
Proud Razorfish employee since 2005
Search Marketing Professional since 2003
Advertising/Media Experience since 2000
SEO Experience and Freelance Work since 2004
Search Engine Marketing (Paid Search, Organic Search, Feeds, Social Search, Mobile Search), Bid Strategies & Optimization, Ad Serving, Search Management Technologies, Competitive Monitoring Toolsets, Integrated Marketing Strategy, Marketing across consumer lifecycle, Team Management, Career growth & Development, Department and P&L management, Consulting
(Non-Profit; Online Media industry)
December 2009 — Present (1 month)
SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.
(Public Company; pub; Marketing and Advertising industry)
July 2006 — Present (3 years 6 months)
Central Region Discipline Lead for Atlanta, Austin, Chicago and Fort Lauderdale offices.
* Lead the SEM group that she built from the ground up since moving from the NYC office in 2006.
* Manage day-to-day activities of a team of Search professionals across Atlanta and Chicago offices.
* Heavily involved in regional new business, the strategic development of existing client accounts while also responsible for ensuring quality and accuracy for all deliverables and processes
(Public Company; pub; Marketing and Advertising industry)
July 2005 — July 2006 (1 year 1 month)
(Public Company; 11-50 employees; Online Media industry)
November 2003 — June 2005 (1 year 8 months)
Yoga, Pilates, scuba diving, rock climbing, travel, innovative product ideas, freelance web design, seo & sem, Race for the Cure (my team Jogging for Jugs!), wine,
SEMPO - Chairman, North America
SEMPO Atlanta Chapter - VP Marketing
AiMA Search SIG
SES (Search Engine Strategies)
MediaPost Search Insider
Race for the Cure
Apex Power 30 Under 30
* Apex Power 30 Under 30 Award Winner, Technology Category
* Google AdWords Professional (GAP) certified
* 2008 AiMA Award Recipient (Most Integrated Cross Channel Marketing Campaign - Carnival FunShipIsland.com)
* 2009 AiMA Award Recipient (People's Choice Award for Carnival.com)
* 2009 SOFIE Award (ADT Security Direct Response Campaign)