Linda Hecht

Current

DELS Communication Committee Member at National Research Council
Marketing Director at ESRI

Past

Industry Solutions Manager at ESRI
Electric and Gas Industry Manager at ESRI
Technical Marketing Specialist at ESRI

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Education

University of Redlands
University of California, Los Angeles

Recommended

2 people have recommended Linda

Connections

151 connections

Industry

Computer Software

Websites

My Company

Linda Hecht’s Summary

General management and marketing executive with 20 years experience providing leadership and management to marketing teams while providing strategies for continued growth and profit. Demonstrated skills in organizing and directing global marketing strategies, executing key strategic initiatives for profitable growth and building new teams and functions. Noted for ability to motivate performance by fostering creativity and teamwork.

Strategic Planning - Effective leader in strategic planning and execution in a fast growth, highly competitive technology business. Quickly able to adjust strategies and tactics based on rapidly changing market dynamics through collaboration with other executives.

Marketing and Business Development - Proven and unique marketing skill executed to create and build company brand and market presence. Build and lead Marketing division, including industry leadership team, product marketing, marketing communications, technical marketing prototype and demonstration team, event marketing and marketing operations. Successful development of new business globally in new markets.

International Business - extensive experience driving key business development internationally into competitive and risky markets. Extensive experience with international product launches, new market strategies and business partner development.

Building Teams - Strong ability to design new team structures, assess organizational needs and recruit, coach, retain and inspire high performance talent. Excellent at building strong cross team cooperation in multi-discipline teams for improved speed to market, profitability and customer satisfaction.

Linda Hecht’s Specialties:

Branding, direct marketing, leadership, budgeting, international marketing, accounting, account management, events, market strategy, market research, business development, demonstrations, keynote presentations, GIS, campaign management

Linda Hecht’s Experience

DELS Communication Committee Member

National Research Council

(Government Agency; 1001-5000 employees; Research industry)

April 2008 — Present (1 year 9 months)

Member of the Division of Earth and Life Studies communications committee. We work on increasing the communications effectiveness on issues like climate change, stem cells, clean water, natural resources, oceans, etc.
Marketing Director

ESRI

(Privately Held; Computer Software industry)

January 1999 — Present (11 years )

Leading executive reporting to the President. Responsible for all areas of marketing and business development including horizontal and vertical industries with a focus on B to B markets. Created marketing function for ESRI including defining functions, process and strategies. Hired team to bring business fundamentals to the organization including: strategic planning, market research, marketing analytics, integrated sales and marketing planning, international distributor marketing processes, budgets, permission marketing, campaign management and ROI analysis.
• Lead the company in developing strategic business plans for forty key industries including market potential, strategy, business partner development, product requirements, budgets and key metrics.
• Implemented an enterprise marketing management system and build team to implement far reaching target marketing programs with key performance indicators (KPIs) and analytics. System recognized for cutting edge capabilities.
• Drove market share, revenue growth and lead generation through an integrated marketing approach for new customers and supporting existing customers in expanding their product use.
• Increased sales accepted lead rates from zero to 65% through comprehensive campaigns including email, direct mail, surveys and permission marketing programs.
• Increased attendance at user conference from 1,000 to 15,000 in nine years.
• Supported continues sales growth of an average of 15%.

Publication: "Reaching the World with Your Message." Improving Marketing ROI. United States, Aspatore Inc., 2006. Chapter published the Inside the Minds series of books by Aspatore, Inc. The book is targeted to Chief Marketing Officers (CMOs) and emphasizes adding value, calculating return on investments and creating a financial impact.
Industry Solutions Manager

ESRI

(Privately Held; Computer Software industry)

1996 — 1999 (3 years )

Reported to General Manager and supported President on key initiatives. Designed and executed plan for expanding company into industry focused markets. Oversaw recruiting, hiring and coaching senior industry experts in developing market and business development program for key industries including utilities, telecommunications, agriculture, petroleum, education, mining, transportation, retail, insurance, government, public safety and environmental management.
• Developed strategies for identifying key markets and building program for business development and marketing to to drive revenue in key industries. Introduced and successfully implemented organized business processes including marketing plans, research and customer groups.
• Developed strategy to fundamental change corporate approach to markets and successfully realigned other divisions to support industry approach.
• Implemented customer focus groups to build customer loyalty, provided targeted product requirements and promote successes.
Electric and Gas Industry Manager

ESRI

(Privately Held; Computer Software industry)

January 1991 — January 1996 (5 years 1 month)

Lead global marketing, business development and sales for the utility sector. Developed and executed strategic plan including finding and securing business partners, pushing development of new product capabilities, designing new demonstrations, presenting to clients and negotiating and closing sales.
• Built marketing strategy including value proposition, market research and market requirements for utility market including electric, gas, water/wastewater and telecommunications Activities included demonstrations, presentations, advertisements, trade shows, seminars, web pages, user groups, newsletters, direct mail, press releases, articles, reference site preparations, proposal writing, technical white papers, and sales.
• Identified key business partner and supported execution of new product development with partner for a commercial off the shelf (COTs) product offering.
• Developed unique and business focused demonstrations proving true ROI for product and successfully demonstrated product globally.
• Performed rigorous benchmarks of products against key competitor products, designed strategy and messaging at key industry trade shows, presented product solution to utility executive and developed winning proposals to become the marketing leader.
• Successfully won large accounts including Southern Company, Houston Lighting and Power, Boston Edison, Northern States Power, NESA (Denmark), Boston Gas, Electropaulo (Brazil), Metropolitan Electrical Authority (Thailand) and many other smaller organizations and city own utilities.
Technical Marketing Specialist

ESRI

(Privately Held; Computer Software industry)

July 1986 — January 1992 (5 years 7 months)

Member of a small team of technical specialist responsible for benchmark preparation and execution. Responsibilities included application development, programming, demo storyboarding, demo development, on-site presentations, screen shot development, software and hardware configuration and presentations at trade shows.
• Developed technical new applications and a variety of areas including land management, environmental management, cartography, military mapping, transportation and forestry
• Supported winning of major accounts including Hong Kong Land Cadastre, National Geographic, Greek Navy, Northern Kentucky Area Planning Commission and Houston Industries.

Linda Hecht’s Education

University of Redlands

Masters , Management , 2000 — 2002
University of California, Los Angeles

BA , Geography , 1981 — 1985

Additional Information

Linda Hecht’s Websites:

My Company

Linda Hecht’s Groups:

GITA, AMA

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