Marketing and Business Development For New Media and Technology, New Media Producer, and Blogger
Israel
Marketing and Business Development For New Media and Technology, New Media Producer, and Blogger
Israel
Kfir Pravda is a marketer, content creator and blogger. His company, Pravda Media, provides services to companies and organizations in the field of media, content and marketing strategies. His blog, Pravda on Media and Technology, is read and quoted by VCs, content creators, and media executives across the globe. He is a known speaker and editor of international conferences in the fields of innovation, media, and technology. In 2008, Kfir was named as a leading digital marketer and the only independent consultant within the title of “40 most promising businessmen under the age of 40″. This award is part of the prestigious 40/40 list of The Marker Magazine - a leading financial newspaper in Israel.
Kfir also serves as VP of Marketing of IMTC , an international non profit consortium for video technology companies, which among its members are Cisco, Apple, Polycom and other video conferencing and video delivery companies. He also has a solid experience in the mobile area, after leading European sales and marketing operation facing some of the world biggest operators. He is an avid fan of crime films and single malt whisky.
marketing, business development, joint ventures, marketing product management,consultancy, new media, internet video, voip,h323,h324m,pss,non profit, sip, xmpp,podcast,law,legal,copyright, web tv, webisode, social media, blogs,
(Non-Profit; 10,001 or more employees; Telecommunications industry)
September 2006 — Present (3 years 3 months)
IMTC (International Multimedia Telecommunication Consurtiom www.imtc.org) is a technology organization focused on promoting and delivering interoperable video applications, using various standards, such as H323, H324M, PSS and SIP. Our members meet and test their products in a neutral environment, and provide feedback to standartization groups such as ETSI, ITU and 3GPP.
I am leading IMTC marketing activities, including its overall market presence, promotion of technologies in the market place, and a part of the strategic committee of the organization.
(Marketing and Advertising industry)
November 2003 — Present (6 years 1 month)
The company provides services to companies and organizations in the fields of media, content and marketing strategies. Our main focus is on video creation and distribution, social media strategies, and embedding these tools in overall marketing strategies.
"We help companies integrate social media strategies in their ongoing marketing efforts. We believe that social media can support and enhance marketing efforts of brands and companies, if handled right. We also believe that in order to utilize this medium effectively, one needs to integrate blogs, podcasts, and social networks with the traditional PR, events and messaging. We provide a wide range of services in this area, starting with executive seminars, technology infrastructure, methodology and ongoing operation.
We also support media companies in creating and executing content creation and distribution strategies, with a strong focus on video, in the digital area."
IMTC
AMA