Keith Tatum

Current

Associate Creative Director at Resource Interactive

Past

Senior User Experience Strategist and Principal at Slingthought
Senior User Experience Strategist at Align Interactive formerly i5
Senior Information Architect at Shift Global

Corporate Communications Web Manager at OCLC
Information Architect at Resource Interactive

see less...

2 more...

Education

Columbus College of Art & Design

Recommended

1 person has recommended Keith

Connections

126 connections

Industry

Internet

Keith Tatum’s Summary

I provide leadership for the Information Architecture group within the Creative Domain at Resource. My role enables me to not only focus on senior level information architecture activities, but also contribute creative direction to our interactive projects. Operating as a functional lead allows me to work across all of our clients and industry-focused portfolios.

My passion lies in rapid prototyping and ideation for our clients and internal teams.

Keith Tatum’s Specialties:

Information Architecture, Rapid Prototyping, Usability Testing, User Interface Design, Graphic Design, Brainstorming, Workshop Facilitation, Web & Marketing Strategy, Email Marketing Strategy, Ecommerce Strategy, Goal-directed Design, Visual Explanations, Web Site Design, Application Design, HCI, Wireframes, Interaction Design, UI Design, UX Design, User Experience Audits, Axure RP Pro, Intranet Usability, Consulting, UI Design Concepts

Keith Tatum’s Experience

Associate Creative Director

Resource Interactive

(Privately Held; Marketing and Advertising industry)

February 2009 — Present (10 months)

I provide leadership for the Information Architecture group within the Creative Domain at Resource. My role allows me to not only focus on senior level information architecture activities, but also contribute creative direction to our interative projects. Operating as a functional lead enables me to work across all of our clients and industry-focused portfolios.

My passion lies in rapid prototyping and ideation for our clients and internal teams.
Senior User Experience Strategist and Principal

Slingthought

(Internet industry)

February 2004 — February 2009 (5 years 1 month)

"Operating and managing Slingthought has given me the opportunity to bring my collective experiences together to focus on User Experience Strategy. My multidisciplinary approach enables me to bridge gaps between strategy, information architecture, and visual design. I’ve gained a greater perspective on what it takes to develop client relationships, create rapid tools for communicating Web strategies, and most importantly deliver confidence to a wide range of clients and business partners.”
Senior User Experience Strategist

Align Interactive formerly i5

(Internet industry)

February 2005 — August 2008 (3 years 7 months)

"I had the opportunity to contribute to the marketing and positioning of a start-up interactive agency while pushing the limits of my rapid prototyping techniques for several clients. Since the team was nimble, I played several roles within the company working as a strategist, information architect and designer, an experience which allowed me to fire on all cylinders."

Clients I had the good fortune of working with:

Arnold Classic, ArmedForcesGiftShop.com, Best Home Medical, Columbus Zoo and Aquarium, Corporate Team Professionals, Jack Hannah, OSU Alumni Association, Pacer Global, Nationwide Insurance, Ohio’s Division of Wildlife, White Castle
Senior Information Architect

Shift Global

(Privately Held; 11-50 employees; Internet industry)

2004 — 2005 (1 year )

"During my experiences with Shift I gained exposure to working with global project teams. I collaborated, managed project work and drove creative direction with teams in Bulgaria, the UK, and several major cities across the United States. Not a single client was located in Columbus, so I quickly developed virtual project team techniques. A majority of the work was Flash-based, so I adopted an appreciation for time-based and more interactive experience design.”

Clients I had the good fortune of working with:

Bacardi USA and Bacardi Global, Dewars, Bacardi Mojito, Panasonic Toughbooks, HomecareDelivered.com, Nielsen NetRatings, Liberty Mutual, Comdata
Corporate Communications Web Manager

OCLC

(Non-Profit; 1001-5000 employees; Libraries industry)

2003 — 2004 (1 year )

"This position gave me perspective on leading large Web initiatives from within a corporate setting. I had previously worked on the other side of the fence pitching work to corporations, so it helped me relate to the challenges of working within budgets, overcoming political hurdles, and navigating the company hierarchy to move projects forward. This was also my first taste of managing a team of 5 employees and being held accountable for their performance.”

OCLC Services I had the good fortune of working with:

WorldCat, FirstSearch, NetLibrary, Dewey Decimal Classification Services, ContentDM, WebJunction
Information Architect

Resource Interactive

(Privately Held; 51-200 employees; Marketing and Advertising industry)

2000 — 2003 (3 years )

"In this role I quickly learned the politics of working within collaborative teams on large-scale Web initiatives. It was here that I also learned the art of pitching and selling ideas to executives. I appreciate the trust that I developed with colleagues that I still keep in touch with today and the exposure I had working with powerful and influential client brands."

Clients I had the good fortune of working with:

LimitedBrands, HP, Ford, Match.com, Rand McNally, Wendy’s, Huntington, Nationwide Insurance

Keith Tatum’s Education

Columbus College of Art & Design

BFA , Illustration Major and Ad Design Minor , 1989 — 1993

Additional Information

Keith Tatum’s Interests:

Experience Design, Information Architecture, U.I. Prototyping, Axure RP Pro, Visio, Mind Mapping, White Board Modeling, Wire Frames, Usability, UX, User Experiences, Visual Communications, Art, Design, Typography, DJ Mixing, Electronica, Progressive Breaks, Tech House, Plastic City, Timewriter, Terry Lee Brown Jr., Puppetry, Tae Kwon Do

Keith Tatum’s Groups:

Member- Information Architecture Institute
Alumni- Columbus College of Art & Design
1st Degree Black Belt Recommended, Student- American Taekwondo Association- Black Belt Course, ATA