Kathlene Hestir

Digital Marketing & Social Media Strategy at Case-Mate

Location: Greater Atlanta Area
Industry: Marketing and Advertising

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Kathlene Hestir's Overview

Current

Social Media Manager at Case-Mate

Past

Community Manager at Engauge
Corporate Communications Intern (full-time) at Southern Company

Education

The University of Georgia

Recommendations

12 people have recommended Kathlene

Connections

500+ connections

Responsible for leading Case-Mate’s global social media strategy, policies and practices. Case-Mate is an Atlanta-based company that designs fashion-forward accessories for mobile technology and tablets.

Prior to this I was a community manager at Engauge, a total engagement agency, where I worked in the Digital Innovation Group (DIG) researching, testing and experimenting with innovative and emerging technology with the goal of understanding total engagement between companies and consumers in new media.

I’ve worked in public relations, social media, advertising, digital marketing, marketing research and writing – doing everything from writing and pitching press releases to national media – to creating/moderating a variety of social media channels for leading brands like Snickers Ice Cream, Vespa, Chick-fil-A, ZonePerfect, Georgia Tourism and Food Lion.

I’m an active member of the Atlanta Interactive Marketing Association (AiMA,) Social Media Club Atlanta, Junior Achievement (JA) of Georgia and any event I'm asked to participate in by UGA, especially IABC and PRSSA events.

I graduated from the University of Georgia’s Grady College of Journalism & Mass Communication in May 2009 with a bachelor’s degree in public relations and a minor in speech communication.

Specialties

AP Style, PC/MAC Platforms, Vitrue, Wildfire, Nielsen BuzzMetrics, Radian6, TechrigySM2, Garage Band, Audacity, Levelator, InDesign, Photoshop, Dreamweaver/PageBreeze, PR Newswire, iContact/Silverpop, Cision Media Source (Bacons), BurrellesLuce, HARO, SEO strategies, Wikis, mobile apps, augmented reality, blogging utilities, location-based services and social networking sites.

Social Media Manager

Case-Mate

Privately Held; 51-200 employees; Consumer Goods industry

February 2011 – Present (1 year 1 month) Greater Atlanta Area

Community Manager

Engauge

Privately Held; 201-500 employees; Marketing and Advertising industry

March 2009 – February 2011 (2 years) Greater Atlanta Area

At Engauge, a total engagement agency, I worked as a community manager in the Digital Innovation Group (DIG) where we researched and studied new trends in emerging media and digital marketing.

-Developed and managed social media strategy for Snickers Ice Cream, Van Gogh BLUE Vodka, Georgia Tourism, Perkins Restaurants and Marie Callenders – including building new and optimizing existing social channels, creating and distributing viral content, providing ongoing strategic counsel to clients, community relations liaison, media relations tactician, crisis management counsel and social media expertise.
- Researched, experimented and blogged about innovative and emerging technologies with the goal of understanding total engagement between brands and consumers – and educated agency account teams on relevant findings.
- Worked with a variety of leading social analytic tools to produce KPI reports measuring the effectiveness of our social strategy – and use findings to benchmark against the competitive set and capitalize on future opportunities.
- Fostered relationships with an array of technology vendors including Facebook, Google, YouTube, Vitrue, Twitter, CoTweet, Hootsuite, ePrize, Nielsen BuzzMetrics, RapLeaf and many other tech startups.
- Produced a weekly digital innovation podcast (DigThis.Engauge.com) for the agency – where we explored the way brands are using emerging media, interviewed both established and start-up technology companies, hosted debates between field experts and provided conference-insider information.

Corporate Communications Intern (full-time)

Southern Company

Public Company; 10,001+ employees; SO; Utilities industry

August 2008 – January 2009 (6 months)

Worked full-time in Southern Company's Atlanta corporate office participating in three seven-week rotations in Account Service Communications (HR, IT, Accounting, Supply Chain Management, Generation, Transmission, Distribution), Media Relations and Advertising/Marketing departments. Southern Company is one of America's largest generators of electricity.

The University of Georgia

ABJ, Grady College of Journalism & Mass Communication: Public Relations Major, Speech Communication Minor

2004 – 2009

Activities and Societies: AiMA (Atlanta Interactive Marketing Association), IABC at UGA (International Association of Business Communicators at the University of Georgia) Vice President 2007-2008, UGA PRSSA (Public Relations Student Society of America) Drewry Chapter, Ad Club, Red & Black Contributor.

Interests:

http://www.case-mate.com/iphone-5-4s-cases/

Groups and Associations:

Social Media Club Atlanta, AiMA, IABC, PRSA, Junior Achievement of Georgia

Honors and Awards: