Owner at Little Big Mouth Marketing
Greater New York City Area
Owner at Little Big Mouth Marketing
Greater New York City Area
I am a self-starter with fourteen years experience in the real estate industry with a focus and drive so as to exceed expectations. A significant portion of my professional career was spent with a NYSE builder of luxury master-planned communities and high-rise residences. My strengths are utilizing my creative skills not only through the use of traditional marketing and sales, but also through the use of technology to improve visibility. I pride myself on analyzing processes and systems and proposing strategies to improve efficiencies and increase bottom-line profitability. My management and training skills also have proven beneficial in any role. Currently I am the owner of Little Big Mouth Marketing. Our goal is to help small businesses improve their visibility through the use of E-Marketing and Traditional Marketing and also improve their customer relationships.
(Marketing and Advertising industry)
September 2009 — Present (4 months)
Helping businesses improve their marketing/e-marketing.
We are the BIG MOUTH for SMALL BUSINESSES.
(Privately Held; Real Estate industry)
June 2008 — Present (1 year 7 months)
• Assist clients and customers in renting, buying or selling in NYC by giving expert real estate advice
• Guide customers during their real estate venture (renting, buying or selling) and make the process as streamlined and easy for them as possible
• Know NYC real estate in depth (i.e. properties, processes, market conditions, etc.)
• Creatively advertise and market NYC properties through multiple means such as, NYTimes, Craigslist, Universities, Recruiters, Companies, etc.
• Work with recruiters and help their clients quickly find the right apartment and relocate with ease
• Work with companies and individual clients in NYC on a short-term basis and assist in relocation
• Utilize CRM tool to help manage clients and increase referrals
(Privately Held; Real Estate industry)
December 2008 — September 2009 (10 months)
Greenwich Place & Oaks, Townhouse apartments in Greenwich, CT (May '09 - Sep '09): • Manage Marketing, print, E-Marketing, reports • Lead leasing efforts • Analyze & streamline business processes
Riverhouse, High-rise condos in Battery Park, NY (Dec '08 -May '09): • Manage completing construction & outstanding punch items • Guide Sales & Marketing, including events • Assist with Customer Service
(Management Consulting industry)
December 2007 — June 2008 (7 months)
(Public Company; 1001-5000 employees; WCI; Real Estate industry)
July 2005 — November 2007 (2 years 5 months)
• Developed training system & responsible for all interaction with Sales Teams to boost sales in slower real estate environment.
• Increased annual sales by 5+% in first two years from system implementation; annual sales $2B in 2006.
• Managed internal accounts & conducted presentations demonstrating strategies to improve business processes, traffic & sales
• Conceptualize, create goals & manage implementation of Pivotal CRM (Customer Relationship Management), JDE E1 (Financial System), Envision (Software for Homebuilding Design Centers), Kronos (Time Management System) & Tower Homebuilding systems and training programs for 1500+ individuals
• Analyzed & documented processes & proposed strategies to streamline efficiencies, improve systems & increase revenues
• Guided systems enhancements & upgrades to be in-line with business goals & objectives while being a liaison between business units & IT
• Lead centralization & growth of department from 1 to 4 new systems in 24 months
(Public Company; WCI; Real Estate industry)
February 2005 — July 2005 (6 months)
• Designed and implemented new CRM training program focused on increasing sales and improving efficiencies
• Facilitated CRM classes, including related business processes, for numerous departments (Sales, Customer Care, Marketing, Amenities, Project Management, Property Management, Construction)
• Managed internal accounts by working with all departments analyzing their business needs and helped them reach their business goals
• Designed CRM training manuals, aids and web page
• Liaison between business units and IT to guide improvement of CRM and streamlining business processes
• Facilitated business skills classes (Focus: Achieving Your Highest Priorities and Creating Raving Fans)
(Public Company; WCI; Real Estate industry)
August 2002 — February 2005 (2 years 7 months)
• Analyzed and reported on traffic throughout the web site using Webtrends helping drive traffic to communities
• Responsible for designing, sending, tracking, analyzing, and reporting on marketing, corporate, sales and amenities email campaigns, which helped to increase traffic and sales company-wide
• Manage entire company web site and databases that pull to the site
• Oversee and approve projects of E-Marketing Coordinator
• Created MailDog Manager Instruction booklet. Continuously train clubs so they can send their own email campaigns.
• Assist in complete redesign and implementation of amenities websites
• Daily use of a variety of content editors, HTML, Frontpage, Photoshop, Dreamweaver, Excel, Access, PowerPoint
• Analyze and report on traffic throughout the web site using Webtrends
• Assist in complete redesign and implementation of company web site
• Involvement in design and implementation of CRM
(Public Company; 1001-5000 employees; WCI; Real Estate industry)
October 1995 — August 2002 (6 years 11 months)
• Originated $3.4 million in home sales in 2000 and $8.7 million in home sales in 2001; highest sales ratios in the department
• Provided professional real estate advice and analyzed customer’s needs
• Manage customer accounts through use of CRM, which increased traffic and sales and improved customer relationships
• Instructed users on Access based and AS400 based Sales systems
BS , Business - MIS , 1996 — 2002
FL Real Estate Sales Associate License ,
NY Real Estate Sales Associate License ,
Photography, Mountain Biking, Snowboarding, European Travel, Indoor Rock-Climbing, Camping, Canoeing
Real Estate Board of New York, Manhattan Association of Realtors