
Director of Sales Training at Deltacom
Greater Atlanta Area

Director of Sales Training at Deltacom
Greater Atlanta Area
►Senior Level Sales, Marketing, Human Capital & Training Strategist with a 20 year proven track record of increasing sales, productivity, employee retention and customer satisfaction, and building or redesigning successful teams from the ground up. Human capital, training, organizational development, talent management, sales and marketing experience is focused on achieving top/bottom line results and improving overall performance/effectiveness.
►Extensive expertise in strategic performance consulting, talent management/organizational effectiveness/human capital strategies, innovative domestic/international training design, development and deployment, change management, vendor negotiations/management, performance improvement, sales, leadership, trainer and overall people development, training technology implementation, measurement, learning effectiveness, training department assessment and design, and marketing your training internally/externally.
►Most of my complex projects were highlighted in Training Magazine's Training Top 100/125 Lists over the last 8 years helping Verizon Wireless earn the coveted number 4 ranking in 2007 and 2008.
Competencies include:
►Training - Strategic Performance Consulting, Executive Needs Assessments, Skills & Technical Instructional Design/Curriculum Development, Training Delivery/Planning & Implementation, Trainer/Developer Development, Program/Project Management
►Organizational Development - Start Ups, Organizational Effectiveness and Development, Talent Assessment & Management, Succession Planning, Change Management, Merger/Acquisition Management
►Leadership - Coach/Developer of Teams, Risk Taker, Collaborative Leader, Multi-Million Budget Creation/Management, Fiscal Responsibility, Vendor Negotiations/Management
►Technology - LMS Design, Selection & Implementation, E-Learning, Virtual/Web/Blended Learning, Extranet/Portal Development, Simulations & Gaming, Podcasts & M-Learning
►Strategic consulting firm providing organizations with successful human capital, training, sales and marketing strategies increasing their top/bottom line results and improving employee performance and effectiveness. We specialize in serving the human capital, training, consulting, technology, wireless and telecommunications industries.
(Public Company; ITCD; Telecommunications industry)
September 2009 — Present (7 months)
As the company's only training and development leader, Karen is providing strategic thought leadership and building a new training organization from the ground up.
►Designing Deltacom's overall sales, leadership, product, technical and systems training strategies across all channels of distribution and leadership levels. Leveraging internal resources and contractors to develop the necessary curricula to increase performance and productivity in alignment with the company's culture and kingpin outcomes. Hiring, coaching and developing others in the areas of curriculum design and delivery.
►Conducting executive performance consulting for all areas of training and development including but not limited to HR, technical, finance and ethics training.
►Utilizing Kirkpatrick's and Phillips' levels of measurement for all training and development programs to track and communicate results to front-line leaders and executives.
►Creating and managing company's formal training budget - maximizing use of internal resources and minimizing external vendors to save overall costs.
(Privately Held; Management Consulting industry)
January 2008 — Present (2 years 3 months)
Provides Fortune 1000 corporations with human capital, training, sales and marketing strategies and overall thought leadership generating measurable results.
►20 plus years of practical, proven and award-winning experience translating into specific, measurable results for your company.
►Leads and designs Strategic Human Capital Consulting projects including: strategic human capital consulting/ assessment/planning, training department/organization assessment, redesign and marketing, organizational effectiveness strategies, curriculum/portfolio evaluation and design, training/employee development strategies, leadership/executive development, innovative sales/leadership training design/implementation, measurement/learning effectiveness strategies/tools, e-learning, blended learning, virtual/web-based ILT design/development, e-learning and non-traditional content sales via e-commerce solutions, LMS design/deployment, talent assessment/management, succession planning, process development and best practices management.
►Leads and designs Strategic Sales Consulting projects including sales effectiveness and business development strategies/tools, sales leadership strategies/tools, sales optimization/channel alignment, assessment and territory planning, sales change management/culture change initiatives, sales training department/organization assessment and design, sales/leadership training strategies/design/implementation.
►Leads and designs Strategic Marketing Consulting projects including: strategic marketing consulting, marketing strategies (internally or externally), brand awareness/creation, website and e-commerce design/development, search engine optimization, social networking consulting, and advertising/promotion/publicity strategies.
►Please visit www.EffectiveSalesStrategies.com for more info.
(Professional Training & Coaching industry)
November 2008 — December 2009 (1 year 2 months)
Leads all of the marketing, public relations, sponsorships, external communications, and vendor/supplier relations for the ASTD Atlanta Chapter which has over 600 members. Partners with the rest of the Executive Board to increase revenues of the Chapter, improve its presence in the Greater Atlanta Area, Georgia and the entire Southeast and provide greater services and benefits to our members.
►Designs and creates new sponsorship and advertising packages for the Chapter and finding innovative ways to promote ASTD Atlanta, its events, workshops, webinars and Special Interest Groups.
►Builds on the phenomenal marketing and sponsorship success her previous team had with the Workforce Challenge event in November. Create opportunities for growth and additional ways to create member value by bringing new sponsorship, marketing and event opportunities to members, and local and national industry suppliers and vendors.
(Professional Training & Coaching industry)
May 2008 — November 2008 (7 months)
As the co-leader of Workforce Challenge 2009, it was the biggest signature event ASTD Atlanta had ever planned. It was November 12, 2008 at the Carter Center in Atlanta with over 250 professionals in attendance. We had over 30 industry suppliers as sponsors, all of ASTD's Special Interest and Geographic Interest Groups, local and national corporations, Borders' Bookstore and more represented!
►Partnering with the Governor’s office, The University of Georgia, Post Properties, Verizon Wireless, Training Magazine and industry vendors/suppliers, this event was an opportunity to come and learn how to adapt and excel in the challenging workforce arena - especially in the area of talent management.
►A BIG THANK YOU goes to all of our core team members, volunteers, sponsors, C-Level Panelists, Moderator and guests who made this event a huge success!
►Please contact me if you are interested in being a sponsor or speaker for next year. Thanks!
(Public Company; VZ; Telecommunications industry)
June 2000 — January 2008 (7 years 8 months)
►Successfully built the first/only centralized sales and leadership training curriculum and trainer development organization. Designed company’s overall sales and leadership training strategy across all channels of distribution/leadership levels (B2B/enterprise/govt/telesales/retail/indirect totaling about 31K of 69K employees, 7K of which were leaders across 2,500 locations) and aligned channel-specific training needs with our business drivers/culture. Conducted domestic/international executive performance consulting/talent assessments. Led virtual team of 12-15 direct reports consisting of managers/curriculum developers/master trainers/contractors. Created/managed multi-million dollar budgets; saved over $25 million through vendor negotiations/contract/resource mgmt.
►Won awards for the 18 month dual role of HR Organizational Change Management Leader managing large work teams for monumental consolidation/creation of new B2B sales/service systems/processes/tools and HR/OD/training/change mgmt initiatives. Pioneered systematic development of integrated new hire skills/systems/processes/product/technology training programs to closely match how B2B sales/service reps perform their jobs and the “lifecycle of how a customer buys”.
►Provided strategic direction for the design of blended/e-learning/virtual programs increasing sales by 33%, completions by 75% and test scores by 50%.
►Pioneered/drove the needed increase in trainer/curriculum developer competencies/skills by developing certification programs/standards, creating Master Trainer positions increasing certifications by 300%, decreasing overall ramp up time by 65%, getting 75% of trainers CTT+ certified, improving skills by 67% and decreasing ramp up by 60% for about 400 trainers.
►Measured training effectiveness by increasing sales by 35-51%, decreasing overall ramp up time by 50%, increasing manager coaching by 33%, increasing employee retention by 68% and increasing customer satisfaction by 25%.
(Public Company; VZ; Telecommunications industry)
March 1997 — June 2000 (3 years 4 months)
►Successfully built the first centralized sales, product, technology, process, operations, systems and e-learning training department from the ground up. Responsible to the Executive Director of Sales & Marketing Training and previously VP of Marketing for the development and measurement of new hire, continuation, leadership, product, technology, change management, cultural, legal, compliance, process, systems and e-learning training aligning with channel-specific goals for all sales channels of distribution including retail, B2B, enterprise, telemarketing, indirect, etc. totaling about 5,000 employees.
►Managed and coached virtual staff of 35 trainers, curriculum developers and training supervisors to exceed company sales goals and other key business drivers. Conduct performance consulting and needs assessments with Channel Executives and VPs. Planned and managed budgets averaging $4-7 million annually without FTE costs ($15 million total).
(Public Company; VZ; Telecommunications industry)
May 1993 — March 1997 (3 years 11 months)
►Selected to be the first Sales Trainer/performance consultant for the Midwest Area in charge of the delivery and development of timely and consistent sales, product, technology and leadership training needs. Invented GTE College to provide ongoing training after hours for sales and management employees to reinforce skills and product knowledge back on the job.
►Certified other trainers in over 15 new hire, advanced sales, technology and leadership courses conducting nationwide train-the-trainer workshops.
►Selected to represent all trainers on HQ National Sales Curriculum Development team. Assisted with the redesign, development and implementation of every training pilot program since company’s inception. Impacted over 75% of the company’s sales and general leadership curricula. Led development of company’s first nationally used data training program; brought wireless data/technology training to all regions by conducting certifications for all sales trainers.
(Public Company; VZ; Telecommunications industry)
May 1992 — May 1993 (1 year 1 month)
►Successfully managed five county territory targeting medium and large sized vertical markets to sell wireless voice and data. Developed proposals, presentations, direct mail campaigns, marketing scripts and creative offsite marketing to promote wireless sales in my territory.
►Consistent high performer winning the Rookie of the Quarter Award, Circle of Success Awards & Circle 100 Silver Awards. Developed the new Akron/Canton market by achieving a customer base of over 500 accounts in less than 10 months. Occasionally worked in the new retail store to assist customers with their wireless purchases during holiday and other high volume periods. Promoted to the Administrator of Sales Training after a year of service.
(Privately Held; Retail industry)
May 1986 — December 1991 (5 years 8 months)
Promoted from a Sales Associate through all ranks of sales management. Selected to serve on a new store opening “swat team” comprised of other district and store managers dedicated to opening new locations, building sales and service teams, piloting and testing innovative store designs, floor plans, and merchandising mixes. Built 9 new sales and service teams averaging 20-100 employees per location from the ground up and assisted in the opening and merchandising of 13 new locations throughout Ohio and Pennsylvania.
►Consistently exceeded sales per employee hour goals and lowered selling costs by 75%. Increased sales plan figures by 35% on average and beat last year’s numbers by over 50%. Won “Sales Manager of the Year,” district sales and bright idea contests. Achieved record-breaking customer satisfaction numbers by empowering managers to handle customer issues and escalations on the spot.
►As the district’s corporate training “home” store manager, trained, coached and developed managers in Ohio and Pennsylvania. Designed on-site training programs for management and sales personnel. Developed training materials utilizing external sources to supplement existing instruction.
Business Adminstration , Marketing & Advertising , 1984 — 1990
►Dean's List by semester
►Nominated for Alpha Lambda Delta and Phi Eta Sigma Honoraries
►Associated Student Government elected Secretary and Vice President
►Awarded Outstanding Female Student Leader (1987 & 1988) & The Presidential Award of Excellence (1988) for leadership positions and work in Associated Student Government
►Pi Sigma Epsilon Sales & Marketing Fraternity
College Prep , Foreign Languages, History, Advanced Math & Science , 1980 — 1984
Human capital and training consulting and strategy, talent management and assessment, organizational development, leadership and executive development, salesforce effectiveness/alignment and development, outsourcing/vendor evaluation, training department assessment/design, measurement and learning effectiveness, sales/marketing strategy, social media, foodie, arts lover, telecom/wireless/technology geek
ASTD National and Atlanta Chapters, SHRM National and Atlanta Chapters, ISPI National and Atlanta Chapters, National Sales Network, TAG, WIT, and Atlanta Telecom Professionals
►Most of my complex projects were highlighted in Training Magazine's Training Top 100/125 Lists helping Verizon Wireless earn the coveted number 4 ranking in 2007 & 2008.
►EVP Marketing Award for B2B Organizational Change Leader role.
►Building Our Success Awards for over 25 sales, leadership, product, culture, & compliance initiatives.
►GTE - Nominated by team and won 3 National Managerial Excellence Awards in a row. Won Annual Managerial Excellence Award by the President.
►GTE International, National Team Achievement for company's first LMS/Intranet, Annual Team Achievement for new Business New Hire Trg, Wholesale/Reseller Team Achievement, QIT Team Achievement, Sales Rallies, Employee Excellence, Customer Churn Task Force Leadership & Sales Rookie of Quarter/Circle of Excellence/Circle 100 Silver Awards.
►The Limited/Lane Bryant - Sales Mgr of Year & Best Idea Contest winner.
►ASTD Atlanta - Co-Leader Workforce Challenge Event 2008 & Leadership Excellence Award 2009