Josh West

Current

• Performance Marketing Specialist at InterContinental Hotels Group

Past

• Freelance Contractor at Response Mine Interactive
• Partner, Business Development and Operations Manager at Snowcap Labs
• Department Manager at ARS

• Research Assistant at Georgia Institute of Technology

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Education

• Georgia Institute of Technology

Connections

109 connections

Industry

Marketing and Advertising

Websites

• My Investment Club

Josh West’s Summary

An experienced manager of people and interactive media programs with a track record of driving profitability, developing new business, and keeping clients satisfied. Deeply engaged in search, social and viral media. Ready to apply my knowledge and energy to challenges associated with optimizing online marketing channel performance.

Josh West’s Specialties:

• Paid Search Campaign development and management (Google Adwords, Yahoo! Marketing Solutions, and Microsoft adCenter)
• Online lead generation for B2B and B2C enterprises
• Affiliate marketing program development on Facebook and Myspace
• Web 2.0 marketing channels including YouTube, Twitter, and Ning
• Market research and competitive analysis
• Business proposal development and presentation

Josh West’s Experience

• Performance Marketing Specialist

  InterContinental Hotels Group

  (Public Company; IHG; Leisure, Travel & Tourism industry)

  April 2009 — Present (8 months)

  InterContinental Hotels Group (IHG) is the world’s largest hotel group with over 4,000 hotels in 100 countries. IHG operates on three business models: franchising, managing, and owning hotels across seven hotel brands including Holiday Inn, Holiday Inn Express, InterContinental, Crowne Plaza, Hotel Indigo, Staybridge Suites, and Candlewood Suites. As a Performance Marketing Specialist, I am responsible for the following:
  
  • Project-based strategic and tactical optimization associated with the Americas and EMEA search marketing accounts spanning all 7 hotel brands worldwide
  • Manage effective bid strategies including bid-to-position, day parting, and position preference
  • Create COS reports that span all brands, engines, and market regions
  • Serve as a liaison to the Manila support team for recurring optimizations, expansions, and audits; NHOP integration; Campaign restructuring; Promotional implementation

• Freelance Contractor

  Response Mine Interactive

  (Privately Held; Marketing and Advertising industry)

  February 2009 — March 2009 (2 months)

  Response Mine Interactive is an Interactive Media Agency that combines strategy, tools, and analytics to help their clients gain more revenue from search engines, affiliate networks, and other interactive and social media. As a freelance contractor, I specialized in the complete restructuring of a major retail client’s search campaign - one which currently produces in excess of $250 million in annual revenue. My responsibilities were outlined as follows:
  
  • Expand the account from 50,000 keywords to a projected 500,000 keywords
  • Create, redesign and restructure current accounts, campaigns, and ad groups as necessary
  • Determine proper landing pages and create relevant ad copy
  • Assemble, manage and advise a freelance team to assist where appropriate

• Partner, Business Development and Operations Manager

  Snowcap Labs

  (Marketing and Advertising industry)

  April 2007 — September 2008 (1 year 6 months)

  Snowcap Labs is an Interactive Media agency specializing in a marriage of traditional internet marketing methodologies like pay-per-click marketing, SEO, and in-depth market research with techniques in social media, viral marketing, and video on the web. Primary responsibilities were focused on market research and SEM campaign management.
  
  Further, as a member of the management team, additional tasks included:
  • Business development and contract negotiation
  • Affiliate marketing campaign design, implementation and optimization
  • Authorship of media kits and online collateral
  • Administrated most vendor and client relations
  • Engineered innovative direct mail marketing campaigns

• Department Manager

  ARS

  (Facilities Services industry)

  January 2005 — March 2007 (2 years 3 months)

  Atlanta Refrigeration Service is an INC 500 company specializing in the repair of commercial HVAC/R equipment for various dining establishments. I was responsible for the management of an entire department encompassing eight technicians and two hundred clients.
  
  • Increased departmental revenue by 20% in a twelve month period
  • Responsible for all client and vendor relations
  • Conducted all sales and contract negotiations for my department
  • Formulated department budget including supplies, payroll, and benefits
  • Account management for high-end clientele outside of my department

• Research Assistant

  Georgia Institute of Technology

  (Educational Institution; Higher Education industry)

  January 2002 — December 2002 (1 year )

  As a recipient of the Rutt Bridges Fellowship, I conducted laboratory soils analyses of marine sediments from a gas hydrates area on the Blake Ridge. Additionally, participated as a technician aboard a National Science Foundation sponsored oceanographic expedition in the Gulf of Mexico to study the physics and chemistry of methane hydrate and provide assessment for favorable ODP drilling sites.
  
  • Presented scientific results at summer research symposium
  • Executed wet sieving and hydrometer measurements utilizing ASTM standards
  • Field experience with direct current resistivity and inductive electromagnetic measurements
  • Administered geophysical, geochemical, hydrologic, and related methods associated with site assessment

Josh West’s Education

• Georgia Institute of Technology

  BS Earth and Atmospheric Science , Geophysics , 1999 — 2004

  Activities and Societies:

  Resident Assistant (4 years)

Additional Information

Josh West’s Websites:

• My Investment Club

Josh West’s Interests:

Interactive Marketing, SEM, SEO, Web Property Management, Viral Marketing, Online Video, Domaining, Investments, Stocks, Stock Market, Guerrilla Marketing, Earth Science, Alternative Energy, Radiohead

Josh West’s Groups:

•    Ben Hur Investments

Josh West’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch