John Ellis

Current

Senior Online Marketing Manager / Search Marketing at ResortQuest

Past

E-Commerce Marketing Manager at Park Seed Company

Education

Lander University

Recommended

4 people have recommended John

Connections

233 connections

Industry

Leisure, Travel & Tourism

Websites

John Ellis’s Summary

* Frequent industry speaker on Search Engine Marketing, including search engine optimization and paid search marketing topics.

* Developed multiple paid search campaigns and initiatives.

* In depth understanding of web analytics and how to make strong marketing decisions based on the customer experience.

* Created various online marketing campaigns and initiatives.

* Managed online press releases, to strategically build online brand recognition and increase natural search engine rankings.

* Developed RSS Feeds, Blogs, social networks and various other Web 2.0 channels

* Administered Affiliate Marketing campaigns and managing all affiliate relationships

* More information at www.JohnWEllis.com

John Ellis’s Specialties:

* Google AdWords Qualified Individual
* Search Engine Optimization (SEO)
* Pay Per Click (PPC)
* Affiliate Marketing
* Web Analytics

John Ellis’s Experience

Senior Online Marketing Manager / Search Marketing

ResortQuest

(Public Company; LUK; Hospitality industry)

May 2006 — Present (3 years 3 months)

* Manage all pay-per-click paid search campaigns for ResortQuest.com and over 30 other ResortQuest related sites.

* Continuously optimize PPC conversion, clicks, and cost.

* Manage relationships with search engines

* Evaluate ad copy performance and conversion. Make constant adjustments as necessary.

* Explore and manage opportunities in search content networks

* Configure corporate guidelines and policies on improving natural search rankings.

* Conduct SEO training on link building, content development and other search engine optimization strategies.

* Recommend and mandate website adjustments based on usability, statistics, visitor path analysis, and conversion analysis, using web analytics tools such as Omniture SiteCatalyst and Google Analytics.

* Social media optimization management with YouTube, Facebook, Flickr, Twitter, Ning, and various other online tools.