John Ellis

Current

Senior Online Marketing Manager at ResortQuest

Past

E-Commerce Marketing Manager at Park Seed Company

Education

Lander University

Recommended

4 people have recommended John

Connections

266 connections

Industry

Leisure, Travel & Tourism

Websites

JohnWEllis.com

John Ellis’s Summary

* Frequent industry speaker on marketing technologies and analytics, including search engine optimization (SEO), pay-per-click (PPC) marketing, and social media.

* Develop and manage multiple paid search campaigns and initiatives.

* In depth understanding of web analytics and how to make strong marketing decisions based on the online customer experience.

* Provide education, including classes and documentation, on national and regional marketing initiatives, tips, techniques and guidance.

* More information at www.JohnWEllis.com

John Ellis’s Specialties:

* Search Engine Optimization (SEO)
* Pay-per-click (PPC)
* Affiliate Marketing
* Web Analytics
* Social Media
* Omniture SiteCatalyst
* Advanced Web Ranking software
* Content Development
* Keyword Research
* Link Building
* Adobe Dreamweaver
* Google Analytics
* Google Webmaster Tools
* Yahoo Site Explorer

John Ellis’s Experience

Senior Online Marketing Manager

ResortQuest

(Public Company; LUK; Hospitality industry)

May 2006 — Present (3 years 8 months)

* Work with and guide regional marketing managers to develop local and national marketing messages.

* Manage online marketing spend and budgets

* Manage all pay-per-click search campaigns for ResortQuest.com and over 30 other ResortQuest related sites. Continuously optimize PPC conversion, clicks, and cost. Evaluate pay-per-click ad copy performance and conversion. Make constant adjustments as necessary.

* Manage relationships with search engines and other marketing vendors.

* Conduct frequent company-wide training seminars and webinars, to educate the company on the latest online marketing tools and guidance. These training includes: developing guidelines and policies to improve natural search rankings, regional tools and tips to improve social media presence, and many others.

* Recommend and mandate website adjustments based on usability, statistics, visitor path analysis, and conversion analysis, using web analytics tools such as Omniture SiteCatalyst and Google Analytics.

* Social media optimization management with YouTube, Facebook, Flickr, Twitter,

* Along with Online Marketing team, manage ResortQuest websites, including ResortQuest.com and various other ResortQuest related websites. Responsible for developing and approving all web site enhancements