John Faris

Current

• Senior Strategist, Business Planning & Optimization at Red Door Interactive

Past

• Business Development Manager at Inquest Screening
• Multiple Positions at Inside Prospects, Inc.

Education

• San Diego State University-California State University
• San Diego State University-California State University
• Los Gatos High School

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Recommended

3 people have recommended John

Connections

326 connections

Industry

Internet

Websites

• Red Door Interactive
• John Faris Bio
• John Faris on Sphinn

John Faris’s Summary

Focused on driving, measuring, and maximizing high-quality Web site traffic, engagement, and conversions using proven internet marketing strategies.

John Faris’s Specialties:

Delivering ROI through Web site marketing, including: keyword research, site optimization, content strategies, multivariate testing, behavioral targeting, pay-per-click campaign management, social media marketing, blogger relations, Web analytics, and client training.

John Faris’s Experience

• Senior Strategist, Business Planning & Optimization

  Red Door Interactive

  (Privately Held; Internet industry)

  November 2006 — Present (2 years 9 months)

  As Senior Strategist for Red Door's Business Planning & Optimization Group, I manage the Red Door teams responsible for search marketing, social media, email, and site optimization. With a focus on search marketing (SEO/PPC), I lead search implementation and training efforts for clients in a variety of verticals, including: business services, publishing, ecommerce, telecom, financial services, and software. I also work with the Client Services group to develop and execute integrated online strategies for several of Red Door’s clients.

• Business Development Manager

  Inquest Screening

  (Privately Held; Human Resources industry)

  January 2004 — May 2006 (2 years 5 months)

  As Business Development Manager for Inquest, I was responsible for all of the sales and marketing efforts of the company. After I was brought on, the company experienced 100% growth for two years straight, ultimately leading to an acquisition. My knowledge and experience in search engine optimization, search engine marketing, brand management, and web strategy were key elements in the company's growth. During my tenure, I also developed an offline strategy for aggresive growth, which included: telemarketing, marketing collateral, webinar sales presentations, and direct mail.

• Multiple Positions

  Inside Prospects, Inc.

  (Privately Held; 1-10 employees; Information Services industry)

  May 2002 — August 2003 (1 year 4 months)

  While attending graduate school, I worked for a local information services firm. Inside Prospects compiles, maintains, and sells company information on local businesses. The data is typically used for sales prospecting and direct marketing. As an intern, I participated in the staffing process, including: forecasting and analyzing demand, interviewing, selecting, and training. As Research Associate, I maintained database management systems, performed tasks related to direct mail campaigns and demand publishing, surveyed local businesses over the phone, and researched businesses on the Internet. As Sales Representative, I prospected, cold called, closed, and fulfilled new business orders.

John Faris’s Education

• San Diego State University-California State University

  Master of Science in Business Adminstration , Entrepreneurship , 2002 — 2003

  Scholastic Honors:
  Beta Gamma Sigma

• San Diego State University-California State University

  Bachelor of Science , Business Management , 1997 — 2001

  Scholastic Honors:
  Distinction in Management
  Magna Cum Laude
  Phi Beta Kappa

• Los Gatos High School

Additional Information

John Faris’s Websites:

• Red Door Interactive
• John Faris Bio
• John Faris on Sphinn

John Faris’s Groups:

Google Qualified Advertising Professional,
Yahoo! Search Marketing Ambassador,
SEMPO - Education Committee,
Surfrider Foundation,
LinkedSEO,
Obama 08

•    LinkedSEO
•    Obama for America
•    Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
•    Online Marketing Experts
•    Google Adwords Qualified Individuals
•    SMX - Search Marketing Expo
•    Search Engine Strategies Conference & Expo
•    Hoover's Users
•    IMbroadcast.com Events