Ecommerce, AB/Multivariate Testing & UX Expert for Hire
Greater Los Angeles Area
- Current
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- Owner at GrapeSmart & Wine Club Reviews
- Past
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- User Experience Ninja at Causecast
- Director of Product Management at ThisNext
- Director of Consumer Experience at Edmunds.com
- Sr. User Experience Strategist at Shopzilla
- Principal Consultant at Monarch Productions, Inc.
- Web Developer Evangelist at Dokoni
- Webmaster at OKbridge
- Education
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- University of California, San Diego
- Recommended
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13 people have recommended Jessyca - Connections
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234
connections
- Industry
- Internet
- Websites
Jessyca Frederick’s Summary
Focused on quality-oriented user-experience design and strategy with enthusiastic participation in all phases of the product lifecycle, for companies ranging from pre-IPO startups to multi-million dollar dotcoms in consumer and business spaces, including ecommerce.
Executive and strategic expertise
- P&L responsibility, Business intelligence, Analytics
- Development & execution of product roadmaps
- B2C & B2B Consulting, Agency outsourcing
Consumer experience and product management expertise
- Aligning user experience and business goals
- Driving creative vision and process
- Interaction design and information architecture
- Conducting user research in the lab and in the field
- Agile/SCRUM product development framework
Online marketing and ecommerce expertise
- Social media (Web 2.0), Behavioral targeting
- Comparison shopping engines, Affiliate networks
- Buyer research, User research, Usability testing
- Multivariate testing and Landing Page Optimization
- Display advertising, Search engine marketing
- Search engine optimization
Jessyca Frederick’s Specialties:
product management, user experience, revenue, search engine optimization, ecommerce, affiliate programs, multivariate testing, split-testing, a/b testing, SEO, SEM, search marketing, analytics
Jessyca Frederick’s Experience
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Owner
GrapeSmart & Wine Club Reviews
(Internet industry)
January 2009 — Present (11 months)
Building a business around making wine accessible and affordable for the average consumer. Focus is on wines under $25, getting value for your wine dollars, and speaking in an approachable language that isn't intimidating. One way to get value for your wine budget is to join a wine club: http://www.wineclubreviews.net/wine-club-benefits.php
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User Experience Ninja
Causecast
(Non-Profit; Non-Profit Organization Management industry)
April 2009 — October 2009 (7 months)
Working with their development team to create an Information Architecture that supports browsing different types of content. Helping them understand how to reduce bounce rate and increase action conversion via page design and terminology. Focusing their redesign efforts around task-completion and prioritization based on the potential impact of the changes. Deliverables include wireframes and supporting documentation.
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Director of Product Management
ThisNext
(Privately Held; Internet industry)
February 2008 — January 2009 (1 year )
Product Management
Managed a team of 3, worked to transition development team from waterfall project methodology to SCRUM-like development, crafted and executed product roadmaps, and managed search engine optimization.
Revenue Optimization
Significantly grew monthly revenues via optimization testing on transactional user behavior and exploration of various lead-gen opportunities.
Business Intelligence
Responsibility for P&L extended to analyzing AB test results, daily reporting, monitoring inbound traffic sources and behavior, and making regularly updated revenue projections.
Paid Traffic Acquisition
Partnered to explore paid traffic opportunities including keyword-bidding, hyper-targeted advertising in social media platforms, behavioral-targeted advertising, and traditional media campaigns. -
Director of Consumer Experience
Edmunds.com
(Privately Held; 201-500 employees; Internet industry)
September 2007 — February 2008 (6 months)
Hit the ground running
Immediately lead a six-person team in a massive redesign effort for the most profitable segment of the Edmunds.com properties. Rapidly learned the dynamics of a new business model, complex legacy code systems, enterprise-level software, and an Editorial staff.
Consumer Advocate
Developed a strategy for user testing at different levels of prototype and production, moderated Usability Testing, and remote unmoderated Usability Testing.
Revenue & Leads Optimization
Worked toward implementation of an Multivariate Testing platform and establishing a strategy to balance qualitative analysis with quantitative analysis.
Tracking & Performance
Created a new concept called a Consumer Scorecard for tracking consumer behavior and loyalty throughout the automotive lifecycle via task-based analysis. -
Sr. User Experience Strategist
Shopzilla
(Public Company; 201-500 employees; SSP; Internet industry)
June 2005 — September 2007 (2 years 4 months)
Work includes all Shopzilla.com and BizRate.com properties.
As Sr. User Experience Strategist I focus on the user experience with our Search Engine & Taxonomy. Accountable for business success/failure for search-related projects, improved usability of the engine itself, increased revenue related to the search experience, and any taxonomy-related issues.
As Sr. User Experience Designer:
Product Development & Revenue Enhancements: Interpreted monthly Usability Tests, results of A/B tests, and competitor’s strategies to examine the relationship between user experience design and business logic and leveraged the business model to affect more than $15 million in growth.
A/B Testing: Planned strategic use of our testing system, designed multivariate tests, and analyzed the resulting performance metrics
Documentation: Generated ideas for and completed more than 150 project specification documents for use by our team for production including engineering, QA, and web design. -
Principal Consultant
Monarch Productions, Inc.
(Privately Held; Myself Only; Internet industry)
March 2002 — December 2005 (3 years 10 months)
Areas of practice include:
- Web Design & Development (Prototypes, Information Architecture, Photoshop)
- Usability (User-centered Design Methods, User Testing, and User Profiling)
- Web-based Software Development (XHTML/CSS, PHP, MySQL, JavaScript, DOM)
- eCommerce (Development, Customization, and Usability)
- Accessibility (Section 508/WAI/Bobby Levels A-AAA)
- Project Management
- Supervision and Leadership of six designers and developers -
Web Developer Evangelist
Dokoni
(Privately Held; 11-50 employees; Internet industry)
September 2001 — March 2002 (7 months)
High-tech software start-up.
- Developed the web-based user-interface for Deka (signature product)
- Developed wireless web templates for adaptation
- Crafted and implemented an online marketing strategy
- Wrote sales-oriented and technical site content
- Worked with engineering, R&D, marketing, ecommerce, and oversaw all aspects of the website.
Developed comprehensive eMarketing campaign working with major search-engines and various eDistribution channels. We had 20,000 hits the first month after we launched Deka. -
Webmaster
OKbridge
(Privately Held; 1-10 employees; Internet industry)
February 2000 — August 2001 (1 year 7 months)
OKbridge is the premier provider of live bridge on the Internet.
- Redesigned and rebuilt 1000+ page website from legacy system
- Implemented User-Centered Design (UCD) methods
- Implemented web community-building activities
- Designed & developed eLearning spin-off site, OKbridge University
- Developed a comprehensive style-guide for OKbridge's web and print branding
- Developed customer-support training manuals
Jessyca Frederick’s Education
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University of California, San Diego
BA , Fine Arts - Studio, Mathematics , 1994 — 1998
Additional Information
Jessyca Frederick’s Websites:
Jessyca Frederick’s Interests:
The outdoors in Southern California occupy much of my interest whether I'm hiking, driving by, wine-tasting, studying plants and flowers, or painting and drawing.
Jessyca Frederick’s Groups:
LA-CHI, UXnet Local Ambassador, UPA, STC
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Usability Professionals' Association International (UPA-I) -
Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info -
Wines & Spirits (Number 1 W&S group on Linked) -
Wine Business Network -
Online Lead Generation -
Wine2.0 -
LAUX (User Experience Los Angeles)
Jessyca Frederick’s Honors:
Published at UXmatters.com, June 2006
http://www.uxmatters.com/MT/archives/000100.php
http://www.uxmatters.com/MT/archives/000104.php
Published in STC's UUX Newsletter, May 2006 http://www.stcsig.org/usability/newsletter/home-0605.html
Jessyca Frederick’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
