
Media Relations/Public Relations Professional
Greater New York City Area

Media Relations/Public Relations Professional
Greater New York City Area
Currently, I am an independent contractor and freelancer, and I am searching for a full-time job in the public relations, media relations and online marketing industries. Most recently, I was the assistant director of communications at ORT America, Inc., where I handled public relations, advertising, web development and online marketing initiatives.
Prior, I served as media relations manager at New York Institute of Technology, where I acted as chief spokesperson and primary liaison to media. I secured press coverage from top tier international, national and regional media, including: Associated Press, The New York Times, ABC World News, CNN, MSNBC, CNBC, WCBS-TV, Newsday, WCBS-AM, WINS-AM.
I earned a Master of Arts in communication arts (graduated with Distinction) from NYIT (2008) and a Bachelor of Arts in public relations from SUNY Oswego (2000). I graduated from Oswego one semester early, and was the college's commencement speaker in December 1999.
Freelance work: Remarkable Search; Cigamate; GoShopUs.com; IXImport Wholesale & Drop Ship
Media pitching and story placement; public relations; online marketing; writing; editing; interpersonal communication; media training; interview preparation; consulting; strategic planning; branding; Web development/design; blogging; SEO; social media strategies.
(Fund-Raising industry)
2008 — 2008 (less than a year)
Wrote and edited news and feature stories, press releases, pitch letters, fundraising proposals and marketing materials
Acted as primary webmaster; developed and disseminated eNewsletters, updates, surveys, and registration and fundraising forms
Developed search engine marketing and optimization campaign that increased Web site traffic and online fundraising figures
Coordinated, developed, wrote and edited ORT America Times print newsletter and 2007 Annual Report
(Educational Institution; Higher Education industry)
2005 — 2008 (3 years )
Acted as chief spokesperson and primary liaison to media; secured, performed, and facilitated interviews with press (i.e. Associated Press, The New York Times, ABC World News, CNN, Newsday, MSNBC, CNBC, WCBS-TV)
Wrote press releases, pitches, media alerts, key messages and talking points, and supporting communications materials
Performed media training and interview preparation with students, faculty and staff members
Developed NYIT’s first crisis management manual and first internal and external media policies
Contributed news articles to alumni publication NYIT Magazine, and eNewsletters Weekly Update and Student Update
(Public Company; Public Relations and Communications industry)
2004 — 2005 (1 year )
Acted as team media relations specialist, representing health care clients to national print, radio, broadcast and Internet outlets
Wrote pitches, media alerts, ANR scripts, news articles and case studies; developed b-roll footage and client highlights videos
Developed status reports, creative briefs, program recommendations and media results reports for clients
Conducted competitive research and monitor media for relevant news about client products and within respective industries
(Program Development industry)
2001 — 2004 (3 years )
Responsible for planning and developing public relations, marketing and advertising campaigns for all programs and events
Wrote and disseminated press releases, stories, media alerts and pitch letters; monitored status from conception to completion
Wrote and edited JCC Centerpiece newsletter; oversaw branding campaign; assisted in direct mail campaigns
Created and upgraded new JCC Web site and acted as primary webmaster
(Public Company; IPG; Public Relations and Communications industry)
2000 — 2001 (1 year )
Wrote and disseminated press releases, media alerts and pitch letters, monitored status from conception to completion
Received media placements promoting clients in various business, Internet and trade publications
Conducted industry research relating to clients’ business needs and assisted in the production of new business presentation
MA , Communication Arts , 2005 — 2007
Summa Cum Laude
BA , Public Relations , 1996 — 1999
big hockey fan, fishing, news junkie, movies/tv
December 1999 SUNY Oswego Commencement Speaker; Graduated NYIT Masters with Distinction