
Creative & Social Media
Melbourne Area, Australia

Creative & Social Media
Melbourne Area, Australia
Jasmin is a creative marketing and communications professional with a background in eLearning and digital media.
Jasmin is a member of IBM’s Technical Experts Council in A/NZ, a ‘Blue IQ Ambassador’ of social media and innovation programs at IBM, and a member of the Advisory Committee for the VCA Centre for Cultural Partnerships (University of Melbourne).
She initiated and led the Arts Special Interest Group for AIMIA Victoria from 1996 to 1997, helping artists to connect, discover and explore digital media, before returning to study and completing a Graduate Diploma and Masters of Interactive and Creative Media (RMIT Uni).
Jasmin writes about inspiration, communication, connection and creativity on her blog, Wonderwebby, and enjoys collaborative projects for social good. In 2008 she contributed a chapter to the book, The Age of Conversation 2 helping to raise funds for Variety Children’s Charity and also coordinated a free eBook about women using Social Media for Social Good in 2009, called ‘WorldShapers’.
social media, creativity, new media, branding, communication, web, collaboration, learning, leadership, nonprofit, community arts, community cultural development, marketing, connection, social networking, art, digital media
Imagination and ideas person
(Public Company; IBM; Information Technology and Services industry)
April 2009 — Present (8 months)
(Part Time 3 days) Manage the SOA (Service Oriented Architecture) enablement strategy and execution, empowering our internal teams to discuss SOA in a meaningful way with their clients. Facilitate country strategy planning workshops, community development, create simple and effective presentations for delivery by our sales leadership teams to key events, and actively participate in the AP SOA Leadership team. Provide guidance around best use of social media to marketing team. Coordinate case studies for mid market team.
(Marketing and Advertising industry)
January 2007 — Present (2 years 11 months)
Branding, product development, digital media strategy, social media marketing and enterprise 2.0 strategy.
Volunteer for Opportunity International Australia using social media to raise funds and awareness for a microfinance program '08/'09
Volunteer for Tweetsgiving, collaborating with others around the world to raise funds for Epic Change '09.
Brand and product development for children's personal development program '09.
Committee member Melbourne Uni VCA Centre for Cultural Partnerships.
Volunteer roles at IBM include BlueIQ Ambassador and Thinkplace (innovation) Ambassador, social media marketing advice, promotion of web2.0 activities and events
Participation in Communications and Marketing web2.0 initiatives and educating colleagues about social media in the workplace.
Active member of Social Media Marketing community in AP,
Assistance with research papers such as Warwick University in the UK on virtual worlds for learning paper and Melbourne University informal learning working party.
Contributing blogger at the Greater IBM Connection blog.
Winner 4Q08 BlueIQ Most Valuable (Social Media) Ambassador award
Speaker at Girls Careers in IT events.
(Public Company; IBM; Information Technology and Services industry)
September 2001 — March 2009 (7 years 7 months)
Knowledge & Collaboration/Learning Services (part time)
Consulted on large blended learning management program for Telstra, training strategy for business applications, training needs analysis for SAP projects and proposal development.
Included: training strategy, training needs analysis, collaboration strategy, communication strategy, user support and facilitation strategy, eFacilitation, content strategy and project management. Special interest in user focus, informal learning techniques and personal development.
(Writing and Editing industry)
February 2008 — February 2008 (1 month)
Contributing Author for the Age of Conversation. Book due for release August 2008. All proceeds go to the Variety charity for children.
(Public Company; 10,001 or more employees; Online Media industry)
June 2000 — September 2001 (1 year 4 months)
Interactive Branding and Design Team (eBusiness)
Responsible for web projects, coordinating development of web interface design, user experience templates, HTML, content strategy and information architecture.
Projects include:
QBE MM Website
Orica eChemicals B2B e-commerce shopfront.
(Public Company; Telecommunications industry)
February 2000 — May 2000 (4 months)
Telstra’s e-business procurement and branding strategy sites.
Managed the production of each project throughout the full web-site development life cycle and worked with clients to ensure clarity of purpose, audience, content and suitable technology solutions.
(Public Company; ADA; Computer Software industry)
February 1998 — February 2000 (2 years 1 month)
Simulation Learning Division. Product development and production management of an international CD Rom role play training simulations (soft skills called 'Winners Circle' . The series was created with subject matter experts using narrative techniques and included topics like Project Management, Call Centre supervision, and Negotiation Skills. Clients included: Australia Post, Southern Cross University, University of Technology Sydney, VUT, National Building Society (UK)
Co-authored a 50,000 word simulation on debt collection techniques.
(Media Production industry)
November 1995 — February 1997 (1 year 4 months)
(also known as NewMedia Corporation)
Production management and creative leadership of web sites and interactive CD-ROM presentations.
Other responsibilities included project management, team leadership, coordination of requirements, production and deployment, documentation of process, and studio management.
Clients included: Glaxo Wellcome, Brambles, Smiths Snackfoods, Woolworths
(Privately Held; 11-50 employees; Design industry)
1993 — 1996 (3 years )
Freelance illustrator/cartoonist.
Desktop Magazine.
MacUser
Australian Safety News.
(Information Technology and Services industry)
1992 — 1995 (3 years )
Masters of Creative Media , Animation and Interactive Media , 2003 — 2003
Masters by Coursework
Received High Distinction for " Entrepreneurship for Creative Practitioners"
Grad Dip , Animation and Multimedia , 1997 — 1997
Distinction, Credit
Cert IV , Media Arts Production Skills , 1992 — 1992
Design (distinction), Film & Television, photography, radio (high credits)
Introduced local artists to new media technology by founding and facilitating the Australian Interactive Media Industry Association (AIMIA) Arts Special Interest Group 1996-1997. Guest speak on Web Accessibility issues at the Inclusive Online Learning Conference 2000, IBM Diversity Networking Events 2001 and the National Diversity Think Tank meeting 2001.
Secondlife Educators, Knowledge Workers, Creative Blogging community, the Greater IBM Connection, Church