Owner, InetMarketing Strategies (.com)
Greater Boston Area
- Current
-
- Owner at InetMarketing Strategies (.com) (Sole Proprietorship)
- Past
-
- VP of Marketing & Technology at Orchard Management
- Co-Founder at CC Networks
- Education
-
- University of Massachusetts at Lowell
- Marblehead High School
- Connections
-
9
connections
- Industry
- Marketing and Advertising
- Websites
Matthew Taylor’s Summary
Expert in the creation and delivery of Internet marketing strategies and the management of complex Internet marketing projects. Extensive qualifications in all facets of marketing, from SWOT analysis, to conceptual design through implementation. Expert qualifications in SEO and PPC management for large international marketing campaigns. Proven ability to build and manage highly motivated, creative and focused teams. Experienced in change management, with an infectious entrepreneurial spirit. Core competencies include:
· Pay-Per-Click Expert
· Search Engine Optimization Expert
· Marketing Strategy/Development
· Aligning Marketing and Business Goals
· High Level Client Management Skills
· Project Management
· Business Process Management
· ROI, P&L Experience
· Email and Direct Mail Management
Matthew Taylor’s Specialties:
· Expert Web Developer
· ASP, ColdFusion, SQL, HTML, XML, Javascript, CSS
· Team Builder/Leader
· Visionary
Matthew Taylor’s Experience
-
Owner
InetMarketing Strategies (.com) (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
November 2006 — Present (1 year 7 months)
InetMarketing Strategies offers search engine optimization, pay per click bid management services and Internet marketing strategies. There is not a "magic bullet" in regards to search engine marketing, working hard and smart will eventually pay off with good results. I focus on customer service, agressive pricing and matching the ROI results of any of the large SEM firms.
-
VP of Marketing & Technology
Orchard Management
(Privately Held; 51-200 employees; Real Estate industry)
March 2004 — December 2006 (2 years 10 months)
Orchard Management is an international land development corporation with offices in 20 states and Mexico. 2005 gross revenue was in excess of 200 million dollars.
Tasked with developing and implementing a new marketing strategy that focused on emerging media and technology. Spearheaded a technology infrastructure overhaul and implementation of an enterprise CRM to capitalize on the opportunities of the emerging-media channels.
Reduced the advertising / sales cost ratio and grew the Internet’s share of gross revenue from 10% to 30% through PPC and SEO operations, project staffing, vendor relationships, web analytics, and new internal business processes. -
Co-Founder
CC Networks
(Privately Held; 1-10 employees; Marketing and Advertising industry)
November 2000 — October 2004 (4 years)
Co-Founded the company that focused on developing marketing strategies for brick and mortar businesses. Created multi channel marketing campaigns that leveraged current products successes against the opportunities presented by emerging media.
Projects included growing the e-commerce department of a 30-year-old mail order business. Main focus was to increase the conversion rate through usability enhancements, PPC marketing campaigns and search engine optimization. Through improved usability and targeted promotion the web site’s share of gross demand grew from 10% to 21% in twelve months totaling over one and a half million dollars in increased revenue.
Matthew Taylor’s Education
-
University of Massachusetts at Lowell
1988 — 1992
-
Marblehead High School
1980 — 1983
Additional Information
Matthew Taylor’s Websites:
Matthew Taylor’s Interests:
Search Engine Marketing, Search Engine Optimization, PPC Bid Management.
Matthew Taylor’s Groups:
Mattthew Taylor
Matthew Taylor’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
