Ira Bass

Current

President and Your Virtual Media Director at IB Media LLC

Past

VP/Director Marketing Communications at Loeffler Ketchum Mountjoy
SVP/Director of Media and Marketing at Trone Advertising
SVP/Director of Media and Communications at Rockett, Burkhead and Winslow

Partner/Corporate Media Director at Eric Mower and Associates
VP/Director of Marketing Services at Malone Advertising
VP/Media Services at HBM Creamer
Corporate Media Director at Tandy Corporation
Associate Media Director at Winner Communications

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5 more...

Education

Pace University - Lubin School of Business

Recommended

41 people have recommended Ira

Connections

500+ connections

Industry

Marketing and Advertising

Websites

My Company

Ira Bass’s Summary

Your Virtual Media Director. Talented, results-producing marketing and media professional with a proven record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives. Expertise in steering the development and execution of marketing and media programs. Experienced with consumer and business to business marketing initiatives in the areas of financial products, packaged goods, apparel, electronics, healthcare, home products, sports, restaurants, non-profits and retail. Seeking to be an extension of your marketing department or a valued contributor to the success of your agency.

Ira Bass’s Specialties:

Media research, planning and buying. Media. Media planning. Media buying. Media strategy. Media director. Media management. New business. Paid media. Social media. Web advertising. Interactive advertising. Advertising. Traditional media. Local media. Regional media. National media. Consulting. Consultant. Freelance. Contract work. Retainer.

Ira Bass’s Experience

President and Your Virtual Media Director

IB Media LLC

(Marketing and Advertising industry)

April 2007 — Present (2 years 9 months)

30+ years marketing and advertising experience without the high overhead normally associated with someone with my background. Traditional and new media. Local, regional, national and international planning and placement. Upfront or behind the scenes. Your choice. Ira Bass is Your Virtual Media Director.
VP/Director Marketing Communications

Loeffler Ketchum Mountjoy

(Privately Held; 11-50 employees; Marketing and Advertising industry)

September 2006 — April 2007 (8 months)

Developed and managed total marketing and media solutions for two major agency clients, North Carolina Division of Tourism, Sports and Film and Georgia-Pacific. Totally immersed both clients in online, print and television. Directed optimization, site selection, contextual strategic directions and placement of interactive banners. Used a wide range of marketing tools, including proprietary and third party research. Tracked, projected, and reported both advertising and circulation-based marketing programs. Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to marketing associates to guide the efficient use of marketing budgets.
SVP/Director of Media and Marketing

Trone Advertising

(Privately Held; 51-200 employees; Marketing and Advertising industry)

August 2001 — August 2006 (5 years 1 month)

Multiplicity of responsibilities ranging from agency management to department and strategy development, new business presentations and account management. Took innovative approach to presenting new product offerings. Created signature opportunities while positioning clients as leaders in their respective fields. Actively cultivated and managed several clients. Worked within a team environment to carry out a full range of marketing and advertising functions.
SVP/Director of Media and Communications

Rockett, Burkhead and Winslow

(Privately Held; 11-50 employees; Marketing and Advertising industry)

January 1994 — July 2001 (7 years 7 months)

Lead agency wide meetings and set agenda for topics and presentations. Was responsible for all internal and agency communications. Recommending policy to board of directors. Led agency web development team. Oversaw 20 clients in healthcare, technology, sports and entertainment and retail fields with a staff of ten marketing professionals. Named to Who’s Who in Advertising, Marketing and Public Relations by Triangle Business Journal.
Partner/Corporate Media Director

Eric Mower and Associates

(Privately Held; 51-200 employees; Marketing and Advertising industry)

January 1988 — December 1993 (6 years )

Member of agency executive committee and compensation board. Set policy for three office media group. Corporate role entailed setting agency wide standards for planning and research along with staff development.
- Primary account liaison for $30 million Nutri/System account. Hired and trained entire dedicated staff including media, creative and account executives. Led Nutri/System to number one position in weight loss category.
- Conducted media seminars for clients and agency personnel. Adjunct professor at Syracuse University teaching high level media planning.
VP/Director of Marketing Services

Malone Advertising

(Public Company; 51-200 employees; Marketing and Advertising industry)

April 1987 — December 1987 (9 months)
VP/Media Services

HBM Creamer

(Privately Held; 51-200 employees; Marketing and Advertising industry)

January 1984 — March 1987 (3 years 3 months)
Corporate Media Director

Tandy Corporation

(Public Company; 10,001 or more employees; Retail industry)

November 1980 — December 1983 (3 years 2 months)
Associate Media Director

Winner Communications

(Privately Held; 11-50 employees; Marketing and Advertising industry)

July 1977 — October 1980 (3 years 4 months)

Ira Bass’s Education

Pace University - Lubin School of Business

BBA , Marketing

Activities and Societies:

Tau Epsilon Phi

Additional Information

Ira Bass’s Websites:

My Company

Ira Bass’s Interests:

Reading, sports (Yankees), family, dancing

Ira Bass’s Groups:

Masterminds

Inbound Marketers - For Marketing Professionals
Advertising Professional
Mobile Advertising & Marketing
LinktoCharlotte
Innovative Sales & Selling Innovators Network
Sports Marketing and PR Pros
eMarketing Association Network
American Advertising Federation (AAF)
TopLinked.com (Open Networkers)
ThoseinMedia
Sports Marketing 2.0
Job & Career Network
Chief Marketing Officer (CMO) Network
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Freelancers & Self-Employed Professionals
Marketing Communication
Online Lead Generation
Advertising Professionals
Mobile Marketing & Advertising
Advertising Freelance
The Global Business Development Network
Media Professionals Worldwide
Linking Raleigh, NC
Sales Leader Council
Charlotte Marketing Group
Linked2Columbia
Social Media Advertisers (socialAdv.com)
Positive Thinkers
Marketing & Communication Network
Retail Advertising and Marketing Association
Charlotte Business Professionals
BtoB Marketing
Linking Greensboro
Linked Business
Upstate Entrepreneurs Network
Charlotte Sports Network
Myrtle Beach Area Professionals
RTPconnected
Myrtle Beach, Grand Strand & Wilmington Marketing, Advertising and Interactive Solutions Forum
Network Charlotte
LinkedIn Advertising Forum
Freelance Executive Network
Linked South Carolina
Ad & Marketing Jobs North Carolina
Linked Local in Asheville, NC
NC Marketing & Advertising
Charlotte Business Exchange