Hernan Cuevas

Current

CEO at NYCO

Past

BPO, Interim CEO (USA) at Tresmontes Lucchetti
BPO, Interim CEO (USA) at Indura - BOC Gases
VP Business Development - LATAM at Village - Hallmark International

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Education

University of Pennsylvania - The Wharton School
Universidad Adolfo Ibáñez

Recommended

1 person has recommended Hernan

Connections

123 connections

Industry

Management Consulting

Websites

Hernan Cuevas’s Summary

• Senior management executive with progressive experience and an exceptional record in all phases of business development general management, marketing, sales, multicultural markets, finances and international trade in a variety of industries.
• Directed all facets of company operations with bottom line responsibility for over $120M in revenues and 400 people, including multinational Fortune 500 corporations.
• Long and proven record of consistently increasing global market share and profitability even in adverse scenarios.
• Outstanding ability to develop new marketing channels and strategic alliances in increasingly, complex and highly competitive global markets.

Hernan Cuevas’s Specialties:

Sales Management, International Business Development, Negotiations, P&L Responsibility, Marketing, Market Research & Intelligence, Start-ups & Expansions, Logistics, B2C, B2B.

Fluent in English and Spanish and conversant in Portuguese and French

Hernan Cuevas’s Experience

CEO

NYCO

(Privately Held; 11-50 employees; Management Consulting industry)

November 2000 — Present (7 years 9 months)

A multi-cultural marketing, international business development and sales consulting company. The company has had sustained growth since its creation and its client base includes several Fortune 500 companies. Industries served: food and beverage, industrial supplies, buildings and construction, paper & packaging, health services, jewelry & gifts, defense and government contractors, transportation, safety equipments, leather and furniture manufacturers.

We provide advise, strategy, research, business liaison and management support to foreign companies entering the U.S. Market as well as to American companies expanding globally. Our main area of expertise is Latin America, although we have experience in Asia and Europe as well.
BPO, Interim CEO (USA)

Tresmontes Lucchetti

(Privately Held; 501-1000 employees; Food & Beverages industry)

October 2004 — July 2007 (2 years 10 months)

Multinational food and beverage manufacturer with operations in over 30 countries. The company has a history of more than 100 years with a strong market share in each country where it operates. Annual revenues over $600M with over 700 employees. Spearhead operations in the U.S. with a special focus on Hispanic markets. Managed all areas including marketing & sales, operations and logistics .

Developed marketing and branding strategies for different products and multicultural niches together with regional and international agencies. Conducted extensive market research and intelligence. Planned marketing programs for every future launching. Introduced a new brand into the complex, highly competitive American grocery market capturing –within the first 12 months- 130% of projected store coverage and achieving 105% of forecast. Successfully competed against the market leader outperforming them in an ill-fated effort to block the new brand’s market introduction with its own launching.
BPO, Interim CEO (USA)

Indura - BOC Gases

(Privately Held; 501-1000 employees; APD; Business Supplies and Equipment industry)

July 2001 — September 2003 (2 years 3 months)

Established operations in the U.S. Spearheaded all functional areas. Created a management team. Created a network of strategic partnerships with distributors, wholesalers, logistics companies, event producers, government agencies & associations.

Increased sales by 240% in the first year for Indura, a gas and welding materials manufacturer (subsidiary of BOC Gases) by spearheading a successful product launch that included the negotiation and capture of distributors in 8 states and a powerful WOM strategy to transform Indura from a newcomer to a well know and respected supplier in the U.S.

Associations: Member of GAWDA
VP Business Development - LATAM

Village - Hallmark International

(Privately Held; 10,001 or more employees; Consumer Goods industry)

February 1998 — October 2000 (2 years 9 months)

Directed marketing/business activities within 22 countries in Latin America and Spain. Managed international franchise network in 5 countries, totaling 95 franchised stores. Managed international suppliers and licensors (Walt Disney, Nickelodeon, Paws, Warner Bros., Mattel, Paramount, Monogram, Applause and Russ Berrie, among others)

Implemented business & marketing initiatives for Hallmark that increased sales 60% over initial first year estimates, with an additional 30% increase in second year sales, with operations in three new countries including 11 new flag retail store openings in 5 countries. The unit accounted for 50% of net revenues for the region while representing only 8% of the consolidated commercial budget.

Additional Information

Hernan Cuevas’s Websites:

Hernan Cuevas’s Interests:

My resume is found at: http://hcuevas0406.googlepages.com/ My Spoke profile: http://center.spoke.com/profiles/HernanCuevas

Hernan Cuevas’s Groups:

IDFWP, GAWDA, LinkedIn
Caleuche: Ex Navy Officers Center
Hispanic & LATAM Marketing (http://hisplat.plaxogroups.com)
Market Research Space (http://mrspace.ning.com/profile/HernanCuevas)