Oliver T. Hellriegel

Current

• Associate Professor of Marketing at University of Applied Sciences in Economics and Management
• Strategist and Consultant at digi:Marketing

Past

• Managing Director at straight.interactive gmbh
• Managing Director at freiraum GmbH
• CEO at Winsome Deutschland AG

• CEO at FREIRAUM AG
• Strategic Marketing at NEC

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2 more...

Education

• Fachhochschule Mainz

Recommended

9 people have recommended Oliver T.

Connections

288 connections

Industry

Management Consulting

Websites

• My Blog
• My Twitter Feed

Oliver T. Hellriegel’s Summary

Result-driven and budget-oriented Marketing Professional with more than 19 years experience in marketing and communications with main emphasis on online marketing and branding. More than 15 years management and leadership experience in national as well as multinational agencies.
Brand management expertise with a great passion for new media and technologies, working for brands like NEC, Siemens, Generali, O2, ITF, PGA USA and many more…
Dynamic leader and team builder, with strong soft skills to motivate teams. Skilled in harmonizing clients, partners’ teams, and top management.
Entrepreneurial spirit combined with strong financial skills.

Master Degree in Marketing Communications and Media Economy (M.Sc.)

Associate Professor of Marketing and International Management at University of Applied Sciences in Economics and Management

Oliver T. Hellriegel’s Specialties:

Social Marketing, Social Media Marketing, Interim Management, Brand Management, Business Development, Sports Marketing, Online Events, Online Communications, Mergers and Acquisitions, Contract Negotiation

Oliver T. Hellriegel’s Experience

• Associate Professor of Marketing

  University of Applied Sciences in Economics and Management

  (Higher Education industry)

  2007 — Present (2 years )

  Courses taught:
  Marketing (Diploma, Master, MBA)
  International Marketing (Bachelor)
  Strategic Management (Bachelor)

• Strategist and Consultant

  digi:Marketing

  (Marketing and Advertising industry)

  1992 — Present (17 years )

  Result-driven and budget-oriented Marketing Professional with more than 19 years experience in marketing and communications with main emphasis on online marketing and branding. More than 15 years management and leadership experience in national as well as multinational agencies.
  Brand management expertise with a great passion for new media and technologies, working for brands like NEC, Siemens, Generali, O2, ITF, PGA USA and many more…
  Dynamic leader and team builder, with strong soft skills to motivate teams. Skilled in harmonizing clients, partners’ teams, and top management.
  Entrepreneurial spirit combined with strong financial skills.
  
  Master Degree in Marketing Communications and Media Economy (M.Sc.)

• Managing Director

  straight.interactive gmbh

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  2003 — 2007 (4 years )

  Brand Management, development and realization of all interactive communication measures, e.g. Internet, Mobile Marketing and Promotions.
  Representing the company in all aspects, including press relations, new business development and acquisitions.
  Development and implementation of processes to strengthen the agency’s cross-media communication abilities (integrated communication).
  Managing and training of employees, coaching of Account Directors.
  Negotiation of client contracts
  Full P&L responsibility

• Managing Director

  freiraum GmbH

  (Privately Held; 1-10 employees; Management Consulting industry)

  2000 — 2007 (7 years )

• CEO

  Winsome Deutschland AG

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  2000 — 2003 (3 years )

  - Brand Management, development and realization of all interactive communication measures, e.g. POS/ POI, Internet, Mobile Marketing as well as Event Operations and Promotions.
  - Representing the company in all aspects, including press relations, new business development and acquisitions.
  - Managing and training of employees.
  - Negotiation of client contracts
  - Full P&L responsibility

• CEO

  FREIRAUM AG

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  1993 — 2000 (7 years )

  - Brand Management, development and realization of all interactive communication measures, e.g. POS/ POI, Internet, Mobile Marketing as well as Event Operations and Promotions.
  - Representing the company in all aspects, including press relations, new business development and acquisitions.
  - Established together with investors the European network agency brand "Winsome"
  - Responsible for client relations with our international key accounts in USA, UK, Japan
  - Managing and training of employees.
  - Negotiation of client contracts
  - Full P&L responsibility

• Strategic Marketing

  NEC

  (Public Company; 10,001 or more employees; Information Technology and Services industry)

  1990 — 1992 (2 years )

Oliver T. Hellriegel’s Education

• Fachhochschule Mainz

  M.Sc. , Marketing Communications, Economics of Media , 1986 — 1990

  Mainz University of Applied Sciences, Economics and Management

Additional Information

Oliver T. Hellriegel’s Websites:

• My Blog
• My Twitter Feed

Oliver T. Hellriegel’s Interests:

business contacts, entrepreneurship, web 2.0, future technologies, new challenges

Oliver T. Hellriegel’s Groups:

BVDW (German Association of the Digital Industry)

•    Executive Suite
•    Link Silicon Valley, LLC
•    OPEN Forum
•    Advertising Professional
•    XING.com
•    Sports Marketing and PR Pros
•    Speakers and Panelists
•    Online Advertising Professionals
•    ThoseinMedia
•    Australia NetWork
•    Sr level Internet Marketers Group, Internet Marketing Professionals Only.
•    Sports Marketing 2.0
•    NEC
•    VENTURE CAPITAL EUROPE
•    Social Media Software Group
•    Digital Marketing
•    SpeakerMatch
•    Social Media Today
•    Social Media Marketing
•    Media Professionals Worldwide
•    Social Marketers
•    German American ExecuNet
•    Future Social Media
•    MIPTV and MIPCOM Global Content Markets - Networking Group
•    WILLS WORTH CONSULTING (Hiring / Job Posting / Discussions / Profile display / Business Ideas)
•    21st Century Network
•    Social Media, Social TV, Monitoring, Mobile Social Networks, Marketing, Web 2.0, Enterprise 2.0, PR
•    Social Media Pros
•    Think Digital TV - www.thinkdigitaltv.com
•    Marketers on twitter
•    Global Jobs Network
•    Continuous Innovation
•    Job Openings, Job Leads and Job Connections!
•    Professional Bloggers
•    Marketing and Sales: Networking, Forum and Jobs
•    The Grumpy Old Managers Guide 2.0
•    Media and Entertainment: Networking, Forum and Jobs
•    Contract, Consulting, Freelance and Part-Time Jobs
•    Social Relationship Management

Oliver T. Hellriegel’s Honors:

BCP Award in Silver 2006 (Best Corporate Publishing); Client: O2,
1st place Brand Communications Award 2001; Client: Sedus,
Official ICANN candidate for BVDW (formerly DMMV) in 2000

Oliver T. Hellriegel’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch