
Director, Marketing and Business Development at Powercast
Greater Pittsburgh Area

Director, Marketing and Business Development at Powercast
Greater Pittsburgh Area
1 more...
Senior Marketing Professional - Marketing and Thought Leader in technology companies with extensive experience in all aspects of technology/industrial/B2B marketing. Proven ability to analyze new markets, identify market and product requirements, develop strategy, position and launch new products, train sales channels, and develop marketing programs.
* Global product marketing and new product launch
* Business development
* Market analysis, segmentation, strategy
* Identification of market and product requirements
* Product roadmapping and lifecycle management
* Product positioning
* Competitive analysis
* Value propositions and collateral
* Search Marketing / SEM / Pay-Per-Click Advertising Campaigns
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