Frederic Gilbert

Current

• SEM (Paid & Natural) Coordinator at Canoe.ca (QMI)

Past

• Web Intelligence at RONA
• Search Engine Marketing at Nurun
• Web Integrator at Illico Communication inc.

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Education

• Université de Montréal - HEC Montréal

Recommended

1 person has recommended Frederic

Connections

157 connections

Industry

Information Technology and Services

Websites

• Canoe.ca
• Relevancy - Search-based

Frederic Gilbert’s Summary

Marketing geek, web analytics freak, conversion prophet, ppc operator, seo afficionado, internet evangelist, online most of the time

Frederic Gilbert’s Specialties:

Web Analytics, Internet Marketing, Reputation Management, Web Strategy, Usability Consultancy, HTML, JavaScript, CSS

Frederic Gilbert’s Experience

• SEM (Paid & Natural) Coordinator

  Canoe.ca (QMI)

  (Public Company; Information Technology and Services industry)

  2008 — Present (1 year)

  PRIMARY RESPONSIBILITIES
  
  SEM:: Optimizing Paid & Natural Search
  for all CANOE Internet Properties

• Web Intelligence

  RONA

  (Public Company; 10,001 or more employees; RON; Building Materials industry)

  September 2005 — March 2008 (2 years 7 months)

  Web Intelligence :: Interactive Marketing Analyst/Strategist (IMA/S)
  
  PRIMARY RESPONSIBILITIES
  
  Web Analytics
  * Assessing the effectiveness of online advertising, search and website work against relevant business and/or interactive metrics.
  
  SECONDARY RESPONSIBILITIES
  
  Interactive Strategy
  * Communicate strategic thinking on the company’s interactive communications and marketing.

• Search Engine Marketing

  Nurun

  (Public Company; 501-1000 employees; NUR; Internet industry)

  October 1999 — August 2005 (5 years 11 months)

  I was early SEOing with this powerful yet misunderstood at that time best internet marketing strategy ever since: content, keywords and links.

• Web Integrator

  Illico Communication inc.

  (Privately Held; 1-10 employees; Internet industry)

  March 1997 — September 1999 (2 years 7 months)

  HTML Coding

Frederic Gilbert’s Education

• Université de Montréal - HEC Montréal

  Certificate , Information technologies :: Electronic Commerce , 2005 — 2007

Additional Information

Frederic Gilbert’s Websites:

• Canoe.ca
• Relevancy - Search-based

Frederic Gilbert’s Interests:

Search, Marketing, User Behavior, Design

Frederic Gilbert’s Groups:

•    LinkedSEO
•    AdMonsters
•    Web Analytics Association
•    Search Engine Strategies Conference & Expo
•    Web Analytics Professionals (+5000 web analytics members) Join now!
•    Canoe.ca
•    SearchEngineWatch.com Forums
•    PPC Pros Canada
•    The Connected TV Project : content + digital networks + advertisers
•    Real-e-Live People (ReLP)
•    Jobboom.com's Workplace Survival

Frederic Gilbert’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch