Director of Digital Strategy at Sapient Interactive
Miami/Fort Lauderdale Area
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- Director, Digital Strategy at Sapient
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Freddie Laker’s Summary
Freddie Laker has been pioneering various Internet related ventures since 1995. In the early days of the Internet his notable accomplishments range from Internet landmarks such as the creation of the world's first 24-hour a day Internet Radio station “The Womb” to founding one of Florida’s oldest Internet Service Providers.
Freddie’s most recent entrepreneurial venture, the digital hot shop ichameleon/group/, garnered industry respect and accolades during its four year rise developing solutions for globally recognized brands such as Coca-Cola, Guinness, Taco Bell, and NBC just to name a few.
His diverse experience ranges global marketing strategies to emerging media such as mobile, social, and branded entertainment. He has led the creation of well over fifteen hundred web projects from financial institution applications to left-field viral marketing campaigns.
His passion for rapidly evolving digital marketing industry led Freddie to found the Society of Digital Agencies – a collective of notable digital agencies focused on thought leadership and positive industry change.
Freddie recently joined Sapient Interactive as the Director of Digital Strategy along with ichameleon’s team of talented strategists, doodlers, developers, and rock stars who now augment the creative power of Sapient’s Miami office.
In addition to his strategy duties Freddie actively contributes to both the blog TakeMeToYourLeader.com and AdAge.com in conjunction to participating on speaking engagements around the world regarding social media and future marketing trends.
Freddie Laker’s Specialties:
branding and identity, viral marketing, interactive advertising, digital advertising, marketing, programming, media strategy, trend watching
Additional Information
Freddie Laker’s Websites:
Freddie Laker’s Interests:
all things digital, music, cooking, travel
