Juno Jo

Hands-on, Creative, Entrepreneur, Design Thinker, Marketing, Internet, Music Entertainment Professional

Location: São Paulo Area, Brazil
Industry: Internet

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Juno Jo's Overview

Current

Marketing and Strategic Business Development Director at PlayBook

Past

Head of Marketplace / Classifieds and Product Manager at Buscapé Company
Business Development and Data Products Manager at FIRB - Financial Investor Relations Brasil
Co-Founder and Creative Director at ACION

Country Manager and Product Evangelist at CCR Inc.
Art Director at DM9 DDB

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Education

Fundação Getúlio Vargas - FGV
Universidade Anhembi Morumbi
Colégio Anglo

Colégio General Osório
Colégio Christus
Colégio Dante Alighieri

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Recommendations

10 people have recommended Juno

Connections

500+ connections

A senior business development, marketing and product professional with over 12+ years of experience across Technology, Advertising and Entertainment industries. Known for creative and proactive approaches to develop products and successful marketing campaigns featuring grown and revenue.

Specialties

Advertising, Marketing Planning, Creative & Strategic Planning, Events, Social Media, E-Commerce, Public Relations, Innovation, Relationship and Business Development, Partnerships, Cultural projects, Brand Strategy, Start-Up, Mobile, Games, Internet, Content Development, Community Management, Research & Analytics, Viral and Buzz Marketing, Digital and Online Marketing Strategy, Entertainment & Show Business in Brazil, Music, Cross-Media, BTL, Design Thinking, Branding, Investor Relations.

Marketing and Strategic Business Development Director

PlayBook

August 2011 – Present (11 months) São Paulo Area, Brazil

Responsible for development and generate content to crowdfunding platform focused on music concerts. Main music curator selecting trendy artists and bands to perform in major cities in Brazil. Leading a creative marketing team to acquire and engage customers to our music concerts. Strategic Business Development with agents, managers and record labels.

Main Responsibilities
• to be updated

Key Accomplishments
• to be updated

PlayBook (www.playbook.com.br) is an innovative live entertainment company in Brazil and part of Holding Clube (www.holdingclube.com.br), a market-leading group with over 20 years of history successfully activating brands in Brazil.

Head of Marketplace / Classifieds and Product Manager

Buscapé Company

Privately Held; 1001-5000 employees; Internet industry

July 2008 – October 2011 (3 years 4 months) Rio de Janeiro Area, Brazil and São Paulo Area, Brazil

Responsible for business development, marketing and project management to relaunch a new marketplace/classified platform in Latin America. Implemented a strategic planning according to time-to-market and investor interests featuring grow, revenue, visitors sessions, qualified content and user experience to increase marketplace network effect.

Main Responsibilities
• Business Development
• Brand & Marketing Planning
• Yield Management for Marketplace and Classifieds business unit
• New Ventures (advisor to VP and CEO)
• Sales and Partnership Strategy Development
• Marketplace Application and API Product Management

Key Accomplishments
• Developed a specialist team for marketplace and classified
• Restructured business model and implemented a new marketplace product
• Relaunched QueBarato! marketplace platform as new version in 29 countries
• Optimized our online properties for Search Engines (Google and Bing) and double Non-Paid Search Traffic
• Designed Web Analytics metrics using Google Analytics and Webmaster Tools and made significant changes to a rise results and conversions
• Implemented SCRUM process to organize and increase development speed
• Lead marketing strategy and advertised two TV campaigns over 3 years in Latin America main channels
• Designed new KPI's and ROI for online marketing campaigns focused on marketplaces in Google AdWords, Harren Media and others Affiliate Networks
• Created YouTube Channel and reached more than 4 million views
• Increased revenue-share for partners and affiliate programs as Lomadee, Google AdSense and AFF.
• Organized social media strategy creating a Blog, Facebook Fan Page and Twitter account to generate online traffic
• Made significant changes in buyers and sellers relationship sending qualified content on newsletters to 5 million users everyday
• Launched niche marketplaces for Games, Handmade, Pets, Vehicles and Universities

Buscape Company is a leading Internet company in Latin America and part of MIH-Naspers

Business Development and Data Products Manager

FIRB - Financial Investor Relations Brasil

Privately Held; 51-200 employees; Financial Services industry

June 2006 – June 2008 (2 years 1 month) São Paulo Area, Brazil

Responsible for the development and management of Data Service Products such as Investor Relations Website, Corporate and PR Websites, SEC (XBRL) and CVM Fillings, Annual Report Online and Offline versions, Webcasts and Conference Calls, IRM (Investor Relationship Management), E-mail and SMS Alerts.

Main Responsibilities
• Business Development
• Partnership with technical solution providers
• Identification of new opportunities
• Provide new communication channels and approaches to Financial community

Key Accomplishments
• Deployment of the whole Data Products portfolio in clients company, creating a unique one-stop shop for Financial Communication services.
• Recruiting and team development.
• Designed and achieved a structured methodologies to deliver all services to our clients.
• Formatted all the company’s innovative initiatives and developed new revenues sources.

Clients Serviced
• Cia. Hering
• CTBC (communication)
• Celesc
• Itaú-Unibanco (banking)
• Itausa (banking)
• Saraiva (retail)
• Medial Saúde
• Sadia (food)
• Rede Energia
• Usiminas
• Tractebel Energia (GDF Suez)
• General Shopping Brasil (retail)
• Eternit
• Vale

Co-Founder and Creative Director

ACION

May 2001 – May 2006 (5 years 1 month) São Paulo Area, Brazil

Played a central role in the agency’s startup process. Starting from scratch and counting only on human capital, created campaigns and marketing/licensing projects for main advertising and direct marketing (BTL) agencies in Brazil. Strategic Consulting and Advisor to major business industries and agencies to create out-of-box communication.

Main Responsibilities
• Creative Direction
• Yield Management
• Business Development
• Partnership
• P&L
• Media Buyer

Key Accomplishments
• Led a team responsible to develop the first E-Commerce tickets for Formula 1 in Brazil, having integrated to call center and payment services.
• Developed a sounder marketing relationship strategy for bands and musicians. Contributed significantly to increase fan engagement, traffic grow and revenues.
• Every year with some of clients on iBest TOP10 - main web award in Brazil market

Clients Serviced
• ARC Worldwide
• Leo Burnett
• Fiat (Italy)
• Chilli Beans
• Formula 1
• Petrobras
• Vivo
• Banco Real
• Santander
• Hines
• Artplan
• Dreamfactory
• Banco de Eventos
• Cyrela
• Bauducco
• Avon
• Cia Athletica
• Young & Rubicam
• Souza Cruz
• L&M
• Farah Service
• Africa (Grupo ABC)
• Honda
• Coca-Cola
• TIM (blah!)
• ESPN
• Philips
• Banco do Brasil
• Aliança do Brasil
• Sandy & Junior
• KLB
• Electrolux
• Leo Maia
• Biosintética
• Procter & Gamble
• 3M
• Vivara
• Piccadilly
• MPM Propaganda
• MatosGrey
• Pelé Club
• Sony Ericsson (Latin America - USA)
• Pans (New York City - USA)
• Samsung
• Walita
• Philishave
• Philco
• iG
• Itaú Cultural
• Mercado Mundo Mix
• Telefônica
• Telefônica Empresas
• Europa Filmes
• Xuxa Produções
• Ana Couto Brand & Design
• NOFIT
• Warner Bros
• SIGG Switzerland
• Capital Partners
• Aggrego
• Rio Bravo
• Globopar
• Ambev
• Unibanco
• Braskem
• Unimed

Portfolio: http://www.juno.com.br/download/juno_portfolio.pdf

Country Manager and Product Evangelist

CCR Inc.

May 2001 – April 2002 (1 year) Gangnam-gu, Seoul, Korea and São Paulo Area, Brazil

Responsible for launching X2Web* software in Brazil and market research for online game business. Headed marketing events and PR to present CCR online casual games and X2Web to advertisers and web agencies.

*X2Web is an application that provides the ability to change your browser format, so advertisers could create your own browser.

Main Responsibilities
• Business Development
• Partnership
• Identification of new opportunities

Key Accomplishments
• Launched X2Web application creating a hotsite for Philips DWIDE TVs line (1st generation of widescreen TVs) in Brazil. This strategic partnership allowed to distribute X2Web plugin in a nationwide scale.
• Strategic partnership between Usina do Som (Editora Abril) and main Advertisers in Brazil to launch customized Online Radios.

Clients Serviced
• Toshiba (Cosumer Electronic)
• Skol Beats (Beverages)
• Philips (Cosumer Electronic)
• Volkswagen (automotive)
• Avon (Cosmetics)
• Usina do Som (Internet)
• ePipoca (Internet)
• Virgula.com.br (Internet)
• FOX (Entertainment)
• Warner Bros (Entertainment)
• Philco (Cosumer Electronic)
• Philishave (Cosumer Electronic)

Art Director

DM9 DDB

Privately Held; 201-500 employees; Marketing and Advertising industry

March 2000 – May 2001 (1 year 3 months) São Paulo Area, Brazil

Responsible for Art Direction and Animation for online campaigns, strategic online marketing planning, advertising campaigns and brand development.

Main Responsibilities
• Delivery effective and creative campaigns to our customers
• Design Internet strategy in many business sectors

Key Accomplishments
• Launched cross-media campaigns (online and offline) for major clients.
• Made significant changes in the online media strategy to a rise results and investment in online media.

Clients Serviced
• Lucky Strike (tobacco)
• Itaú (banking)
• Itaú Seguros
• AOL (ISP)
• Philips (electronics)
• Honda Automobiles
• Honda Motorcycles
• Telefônica (communication)
• Guaraná Antarctica (beverage)
• Parmalat (Food & Beverages)
• iG (ISP)
• Johnson&Johnson
• Sadia (Food)
• Sebrae
• Ministério da Cultura (Government)
• Cia Athletica (fitness)
• Bohemia (Beverage)
• Terra (ISP)
• TAM (Aviation)