Eugene Feygin

Director of Communications / Sales at Urban Core Outdoor, Inc.

Location: Greater Chicago Area
Industry: Marketing and Advertising

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Eugene Feygin's Overview

Current

Billboard Producer / Sales at Urban Core Outdoor, Inc.
Photographer at Eugene Feygin Photography

Past

Senior SEO Specialist at OpticsPlanet, Inc.
Vice President of Communications at American Advertising Federation University of Illinois Chapter
Creative Art Director at Goal Financial and EdVenture Partners

Media Associate/Intern at OMD/Prometheus
PR Associate at Ruben Postaer & Associates and EdVenture Partners

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Education

University of Illinois at Urbana-Champaign

Recommendations

10 people have recommended Eugene

Connections

500+ connections

Websites

Chicago Model Photographer

• Experienced digital producer with expertise in delivering relevant content across advertising mediums
• Strong technical skills combined with expertise in SEO, web coding, standards and trends and social media
• Exceptional time-management, organizational, and problem-solving skills with proactive and positive attitude
• Passionate about leading projects from inception to completion within budgets, while exceeding goals and expectations
• Experience in negotiating and closing deals

Specialties

HTML, CSS, Sales, SEO, Photography, Advertising, Marketing, Search Advertising, Event Photography, Model Photography, Architecture Photography, SEM, Photographer, Chicago Photographer, Search Engine Specialist, Search Engine Marketing, Dreamweaver, Adobe Photoshop

Billboard Producer / Sales

Urban Core Outdoor, Inc.

June 2010 – Present (2 years 1 month) Greater Chicago Area

• Project manage dozens of billboard campaigns, one of which won a Chicago Addy Award
• Directly responsible for generating managing the entire sales process from RFP review to execution
• Research hundreds of potential out of home ad spaces around the country to develop a core company portfolio

Photographer

Eugene Feygin Photography

February 2000 – Present (12 years 5 months)

• Working with over 250 professional and aspiring models, providing them with creative services including portfolio development, training, and positioning
• Working as a photo journalist, covering fashion shows, sport and university-related events showcasing the work to over 40,000 students daily
• Assisting with production of table-top product photography
• Published work includes Daily Illini, Illio Yearbook, and other smaller newspapers

Senior SEO Specialist

OpticsPlanet, Inc.

Privately Held; 201-500 employees; Retail industry

September 2008 – April 2010 (1 year 8 months) Northbrook, IL

• Developed and implemented company’s SEO strategy resulting in over 30% increase in website traffic by iterative analytics-based optimization
• Managed an awards program and led a cross-functional team through creating an online portal which resulted in a increased sales, customer loyalty and satisfaction
• Trained the entire web content team on the latest SEO trends and implementation strategies
• Responsible for negotiating and purchasing online, television and magazine advertising

Vice President of Communications

American Advertising Federation University of Illinois Chapter

Nonprofit; 11-50 employees; Nonprofit Organization Management industry

August 2005 – May 2008 (2 years 10 months)

• Coordinated the team of 20 members on a variety of tasks related to creation and maintenance of the organization’s web site
• Delivered slide decks for regular organization meetings with audience of over 400 members.

Creative Art Director

Goal Financial and EdVenture Partners

January 2007 – June 2007 (6 months)

• Chosen from 150 applicants to work on the advertising campaign for Goal financial.
• Responsible for creating and deploying the award-winning marketing campaign, which resulted in 9.7% increase of the market awareness within 1 month, with a budget of only $2500.

Media Associate/Intern

OMD/Prometheus

Public Company; 5001-10,000 employees; OMC; Marketing and Advertising industry

June 2006 – August 2006 (3 months)

• Responsible for delivery of comprehensive competitive analyses, tracking media spending, creative executions, and ads placement across traditional and emerging media for five prominent agency clients: Dell, State Farm, Morton Salt, and Northwestern Mutual
• Developed two in in-depth point of views for agency directors on the topics of trends in cookie deletion and Hispanic markets
• Presented guerilla marketing analysis to 20 agency staff as part of five week long intern project

PR Associate

Ruben Postaer & Associates and EdVenture Partners

January 2006 – June 2006 (6 months)

• Chosen from 150 applicants to work on the advertising campaign for Honda Fit
• Responsible for design, development, and roll-out of the website, which received well over 5,000 page impressions throughout the 2-week campaign
• Worked as a part of the viral marketing campaign for Honda Fit, organizing local restaurants to deliver catering to prospective buyers, working on a very limited budget.