Elliot Savitzky

Current

Vice President at Synovate

Past

Senior Vice President Advertising Tracking and Brand Equity at Ipsos ASI
Senior Vice President at Opinion Research Corporation
Senior Vice President - Partner at Directions For Decisions

Associate Research Director at PepsiCo
Associate Group Manager at Kraft General Foods

see less...

2 more...

Education

University of Chicago
University of Chicago

Recommended

2 people have recommended Elliot

Connections

112 connections

Industry

Market Research

Elliot Savitzky’s Summary

Elliot is a highly experienced financial research specialist with advanced marketing and business development skills. He has been successful in building sales and establishing profitable client relationships.

- He has devloped a long-standing and solid network of marketing and market research leaders across a wide range of financial services institutions, as well as relationships and experience in many other categories including: construction equipment manufacturing , consumer packaged goods, IT and sports marketing.

- Elliot has an established record of new business development, with a history of developing incremental business.

- He has deep experience managing teams that deliver on-time with high-quality results. His focus has always been on individual development in the context of teaching his team the formula for successful client management.

- In addition to providing market research services, Elliot routinely acts as a marketing consultant to clients, particularly those in smaller, less-resourced companies.

- He has developed unique and creative approaches to research when traditional methods were not ideal.

Elliot has spoken at industry conferences, and has written the following white papers:
- “Linking Corporate Equity, Customer Loyalty and Profitability in Financial Services”
- “Segmenting Markets for Greater Profitability”
- “Pharmaceutical Issues Facing the US Population”

Elliot Savitzky’s Specialties:

Brand and Advertising Evaluation and Tracking
Customer Experience
Global Research
Market Sizing
Segmentation
New Product Development

Elliot Savitzky’s Experience

Vice President

Synovate

(Public Company; AGS; Market Research industry)

February 2005 — Present (4 years 10 months)

VP Financial Services Practice: Banking, Payments, Real Estate, Insurance, Mortgage, Credit Ratings.

Construction Equipment.
Senior Vice President Advertising Tracking and Brand Equity

Ipsos ASI

(Public Company; Market Research industry)

April 2004 — December 2004 (9 months)

Led a team that was responsible for all Advertising Tracking and Brand Equity Research for East Coast clients. Responsible for managing client relationships and for developing incremental business opportunities. Led initiative for developing normative data for DTC advertising.
Senior Vice President

Opinion Research Corporation

(Public Company; ORCI; Market Research industry)

1996 — 2004 (8 years )

Practice Director for Financial Services, Market Assessment and Corporate Reputation
Senior Vice President - Partner

Directions For Decisions

(Market Research industry)

1986 — 1996 (10 years )

Practice Director for Financial Services, Market Assessment and Corporate Reputation
Associate Research Director

PepsiCo

(Public Company; PEP; Consumer Goods industry)

1982 — 1986 (4 years )

Brand Pepsi, Mountain Dew, Diet Pepsi, Slice, New Product Development, Food Service
Associate Group Manager

Kraft General Foods

(Public Company; KFT; Consumer Goods industry)

July 1977 — August 1982 (5 years 2 months)

MRD, Breakfast, Pet Foods, Beverages

Elliot Savitzky’s Education

University of Chicago

MBA , Marketing and Finance , 1976 — 1977
University of Chicago

AB Business , Chemistry and Business , 1972 — 1976

Activities and Societies:

Varsity Fencing Team