Ed Terpening

Ed Terpening

Social Business Strategist & Fine Artist

San Francisco Bay Area
Management Consulting

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Ed Terpening's Overview

  • Senior Consultant at Altimeter Group
  • Advisory Board Member at PleinAir Magazine
  • VP Social Media Strategy at Wells Fargo
  • Associate Vice President, Product Management at CNET
  • Director, Internet Community Products at CNET Networks

500+ connections


Ed Terpening's Summary

Proven thought leader with a long history of success and firsts at companies as diverse as Ford, Apple, CNET, Wells Fargo and Altimeter Group. Combines strategic thinking with strong business results.

Ed Terpening's Experience

Senior Consultant

Altimeter Group

Privately Held; 11-50 employees; Research industry

October 2012Present (2 years) San Mateo, CA

Managed development of new consulting and advisory services for FORTUNE 100 businesses facing disruption, such as social media. Advised leading brands on global social business strategy, governance, organizational readiness and leadership development. Co-authored research and published reports on social business governance and education. Led development of product strategy.

Advisory Board Member

PleinAir Magazine

January 2011Present (3 years 9 months) Austin, Texas Area

Contributing writer and advisor to PleinAir Magazine, the leading publication focused on the art of painting outdoors.

VP Social Media Strategy

Wells Fargo

Public Company; 10,001+ employees; WFC; Financial Services industry

March 2006October 2012 (6 years 8 months)

Responsible for social media strategy, development/operations, policy and organizational strategy. Developed and executed channel strategies for social platforms, including blogs, Facebook, Wikipedia, YouTube, MySpace and LinkedIN.

Launched the first blog of any major US bank ("Best of the Web" award, 2006) and built their first dedicated social media team from the ground up—the first of any major financial institution.

Wrote first social media policies governing team member participation and business use. Designed and taught first social media workshops. Lead partnerships across the company in the launch of more than 25 sites/programs. Success measured in increased brand reputation, sales, and cost-savings.

Led the first company-wide Social Media Vision/Strategy team. Developed social media strategic framework and process to safely scale social media across the company, with a focus on channel alignment, integration and risk management. Served on the Corporate Communications Steering Committee, and as a trusted partner, provided leadership for successfully addressing PR fires during the Financial Crisis.

Wells Fargo is consistently named as the leader in social media among US banks, including “Highest-regarded Bank in Social Media” (2010 Serendio Research).

Founding member of SocialMedia.org. Represent Wells Fargo with the press and public speaking, including Forrester Finance Forum, BlogWell, Community 2.0, and Finance Tech Innovation (keynote, Sydney). Quoted in press as diverse as American Banker and BrandWeek, to USA Today. Named one of 6 “Social Media Revolutionaries” by leading social media author Charlene Li. Interviewed and quoted in social media books, including Groundswell, Open Leadership and WikiBrands.

Frequent community partner, including work for The Veteran’s Health Research Network, The National Hispanic Council and the Red Cross.

Associate Vice President, Product Management


Public Company; 1001-5000 employees; CNET; Online Media industry

20002003 (3 years)

Responsible for strategy and development of CNET’s web sites for the IT audience, representing over $5M in annual revenue. More than tripled traffic and revenue with successive product releases through worldwide syndication, marketing, user-testing, and close collaboration with our sales force. Sites included daily original editorial, analyst reports, an IT hardware/software product catalog, community/message boards, paid content and several directory systems. Managed a cross-country team of 15 that included technology/IT, content development/production, product catalog production, and business development.

Director, Internet Community Products

CNET Networks

Public Company; 1001-5000 employees; CNET; Online Media industry

July 1999January 2000 (7 months)

As CNET’s first Director of Community, developed CNET's overall community strategy and responsible for increasing user-contributed content and interaction on CNET sites by ten-fold. Managed editorial, production and tech teams responsible for message boards, user opinions, and other products.

Director, IT Systems Engineering

CNET Networks

Public Company; 1001-5000 employees; CNET; Online Media industry

October 1997July 1999 (1 year 10 months)

Managed a department of 6 IT Project Managers, each responsible for the development of systems requirements and project management of new products, including Internet sites and technology infrastructure. Responsible for defining best practices in Internet software development, business planning and global technology strategy.

Technical Director, Snap! Online

CNET Networks

Public Company; 1001-5000 employees; CNET; Online Media industry

September 1996October 1997 (1 year 2 months)

Project-Managed the IT development of Snap! Online, CNET’s first consumer portal. As CNET’s first San Francisco-based technology manager, developed key infrastructure required to build Snap--by far the largest and most complex IT development effort undertaken there. Successfully managed the on-time development of the web site and several CD-ROM titles. Hired and managed partner consulting companies to assist with development, quality assurance, and public beta programs.

Program Manager, CISCO.com

Cisco Systems

Public Company; 10,001+ employees; CSCO; Computer Networking industry

May 1995September 1996 (1 year 5 months)

Reporting directly to the CIO, managed team responsible for the development of Internet web sites (http://www.cisco.com), corporate Intranet, CD-ROM products, and Cisco’s first e-commerce software store. Managed critical transition of Cisco’s first web site from an R&D endeavor to an integrated sales/marketing/support and e-commerce site. Managed document management team, web masters, and e-commerce infrastructure development. Frequently presented Cisco’s own use of e-commerce at customer briefings and conferences worldwide.

Manager, IS Tools & Technology

Cisco Systems

Public Company; 10,001+ employees; CSCO; Computer Networking industry

September 1993May 1995 (1 year 9 months)

Managed development of first integrated corporate Intranet at Cisco. Lead Webmaster’s and Human Interface groups, each responsible for defining company-wide best practices and technology.

Managed department responsible for selection and deployment of all IT tools and technology across Cisco worldwide. Group’s responsibilities included IS technical infrastructure, transaction-processing development, database tools/technology, personal productivity and groupware. Managed DBA’s, and defined standards and tools for database development. Responsible for software license negotiation. Consulted on Data Warehouse projects. Lead technical evaluation and RFP selection of enterprise applications, including ERP.

IT Manager, Data Warehouse Tools Group

Apple Computer

Public Company; 10,001+ employees; AAPL; Consumer Electronics industry

October 1991September 1993 (2 years)

Lead a group of 7 software engineers in the development of Data Warehouse reporting tools. Supported commercialization of technology by selecting leading ISVs and negotiating licensing terms.

Lead an international team of software engineers in the rapid development of Data Warehouses and reporting tools for Apple Japan and Apple Far East. Project set the standard for development of Data Warehouse-based decision support solutions for Apple. Received awards of recognition from Apple Pacific IS and the CIO. Demonstrated solution at Apple’s Corporate Briefing Center, DBExpo, and Enterprise Computing Conferences (Latin America & US).

Defined IT developer support services and training. Developed courses in technical architecture and Data Warehouse. Received honor of Apple Faculty Teacher of the Year in 1992.

Senior Systems Analyst

Apple Computer

Public Company; 10,001+ employees; AAPL; Consumer Electronics industry

October 1989October 1991 (2 years 1 month)

Provided strategic projects with IT consultation, with a focus on advanced software engineering practices, Information Repository, Data Warehousing and IT architecture. Lead several worldwide teams responsible for the assessment of technology for Apple, including enterprise software RFPs ( ERP).

Software Analyst & Engineer

Ford Aerospace

Public Company; 10,001+ employees; F; Defense & Space industry

January 1987September 1989 (2 years 9 months)

- Responsible for evaluating and infusing advanced software technologies into the company.
- First to implement UNIX workstations for Computer-Aided Software Engineering (CASE).
- Member of Ford’s Corporate Software Engineering Steering Committee. Reported my own research in areas such as software metrics, SEI assessment, and software reuse in Japan.
- Provided consultation on software tools/methods to application programmers in support of Government proposal efforts.

Software Engineer

Rockwell International

Public Company; 10,001+ employees; ROK; Industrial Automation industry

January 1983January 1987 (4 years 1 month)

- Responsible for the development of software components for ground-based satellite operations for the USAF’s Global Positioning System (GPS).
- Responsible for software development supporting simulation of advanced satellite communications architectures for the USAF’s Strategic Defense Initiative.
- Responsible for development of software systems in Ada, Pascal, and FORTRAN on DEC/VAX, DG, and Cray super-computers.
- Received USAF and Rockwell special commendation awards for my contribution to the GPS program.

Ed Terpening's Volunteer Experience & Causes

  • Volunteer Experience

    • IT Manager

      Walk for AIDS
      • Health
      August 1992 November 1992 (4 months)
  • Volunteer Interests

    • Causes I care about:

      • Animal Welfare
      • Arts and Culture
      • Civil Rights and Social Action
      • Environment
      • Health
      • Human Rights

Ed Terpening's Publications

  • Social Media Education for Employees: Reduce Social Media Risk and Activate Employees for Scale

    • Altimeter Group
    • December 5, 2013

    This report provides a four-tier, roles-based approach to help organizations design their education strategy and curriculum and create a checklist of action steps to launch and scale this business program.

  • Inside the vault: keeping consumer data safe in a digital world

    • Sprinklr
    • December 11, 2013

    In the era of “Big Data,” ensuring data security is vital for the privacy of the consumer and the health of your business. The average U.S. data breach cost $5.4 million last year – clearly enterprise brands can’t afford to neglect the privacy and security of their customers. Industry leaders from Intel Corporation, Symantec, Altimeter Group, CEB TowerGroup and more weigh in.

  • Social Media: Bright, Shiny Object or Artists Tool?

    • PleinAir Magazine
    • June 2013
    Authors: Ed Terpening
  • American Artist

    • Interweave Magazines
    • February 24, 2009
    Authors: Ed Terpening

    Cover story in the largest artist magazine in the US.

  • The Complete Painter's Handbook

    • Interweave Magazines
    • June 12, 2012
    Authors: Ed Terpening

    Designed as a go-to resource for art students, teachers, and professionals, this guide offers the very best in step-by-step exercises, materials, and techniques.

  • Workshop for Professional Practices 2012

    • Interweave Magazines
    • January 1, 2012
    Authors: Ed Terpening

    Artistis learn how to operate productive studios and maintain close ties to professional organizations.

  • My Favorite Place to Paint: Ed Terpening

    • Outdoor Painter
    • December 5, 2013
    Authors: Ed Terpening

    Online magazine story about my favorite place to paint, featuring my paintings of Point Lobos, CA

  • Social Media Education for Employees

    • Altimeter Group
    • December 5, 2013

    Research report focused on social business education, which includes a framework to structure education programs based on four unique roles, learning objectives and a 10-point checklist of requirements for success.

Ed Terpening's Skills & Expertise

  1. Social Media Marketing
  2. Project Management
  3. Team Leadership
  4. Innovator
  5. Financial Services
  6. Information Technology
  7. Technology Management
  8. Marketing Strategy
  9. Social Media
  10. Social Media Strategist
  11. Social Media Consulting
  12. Social Media Integration
  13. Corporate Social Media
  14. Content Marketing
  15. Corporate Branding
  16. Public Speaking
  17. Policy Writing
  18. Teaching
  19. Public Relations
  20. Community Outreach
  21. Fine Art
  22. Product Management
  23. Editorial Product Development
  24. IT Management
  25. IT Strategy
  26. Internet Media
  27. Web Development
  28. Web Project Management
  29. Data Warehousing
  30. Software Engineering
  31. Blogger
  32. Corporate Blogging
  33. Social Media Blogging
  34. Facebook Marketing
  35. YouTube
  36. Twitter
  37. Pinterest
  38. Social Business
  39. Thought Leadership
  40. Blogging
  41. E-commerce
  42. Social Networking
  43. Program Management
  44. SDLC
  45. Enterprise Software
  46. Content Strategy
  47. Social Media Measurement
  48. Leadership
  49. Analytics
  50. Corporate Communications

View All (50) Skills View Fewer Skills

Ed Terpening's Education

California State University, Fullerton

BS Computer Science, Computer Science

June 1981June 1985

Ed Terpening's Additional Information


technology, innovation, change agent, social Media, fine art

Groups and Associations:

Advisory Board Member, PleinAir Magazine Founding Member, SocialMedia.org (Social Media Business Council) Founding Member of the Verde Artist Guild Oil Painters of America California Art Club National Academy of Professional Plein Air Painters Society of Western Artists Laguna Plein Air Painters Association American Impressionist Society Pacific Art League of Palo Alto.

Honors and Awards:

Advisory Board Member, PleinAir Magazine (2011)
American Artists Landscape Calendar (2010)
Wells Fargo Sales & Service Award (2010)
American Artist Workshop Magazine (2010)
Cover feature, American Artist Magazine (2009)
Founding Member, Social Media Business Council
Founding Member, Blog Council (2008)
Finalist, National RayMar Art Competition (2007)
Honorable Mention, Vahona Plein Air (2007)
First Place, San Luis Obispo Plein Air (2006)
Director's Choice Purchase Prize (Estes Park Plein Air 2006)
Honorable Mention, Hidden Villa Plein Air Exhibition (2005)
Honorable Mention, Pacific Art League (2005)
Silicon Valley Open Studios "Star" (2004)
US Air Force Special Commendation (for GPS and Strategic Defense Initiative)
Apple Computer, Teacher of the Year (1996)
Apple Computer, CIO Award (Apple Pacific Data Warehouse)
CNET Networks, Innovation Award (for FORTUNE Magazine partnership)
Apple Computer, Service Innovation Award

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