Marketing and Strategy Professional
Greater New York City Area
103
connections
Diana Santos’s Summary
Professional with experience in sales, marketing and strategic planning. Extensive, successful track record in project management, relationship and communication management and business and strategic planning ability.
Diana Santos’s Specialties:
Fluent in Portuguese, conversant in Spanish, and basic knowledge of French; Salesforce.com, Reuters LPC, and D&B Market Spectrum/Market Insight.
Diana Santos’s Experience
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International Manager
BNP Paribas
(Real Estate industry)
January 2008 — April 2008 (4 months)
Coordinate delivery of international real estate strategy and consulting services to corporate occupiers and investors; Liaison of corporate and investment activities between North America and Europe.
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Sales & Marketing
CIT Group
(Public Company; 501-1000 employees; Investment Banking industry)
February 2006 — April 2007 (1 year 3 months)
-Reviewied, developed and worked on sales & marketing initiatives for sales optimization.
-Managed cross selling programs while developing and facilitating cross-sell relationships between business units
-Structured and managed new hire assimilation program for sales force
-Coordinated on-line survey to identify client’s needs and preferences resulting in a broader awareness of major decision factors and development of new strategies for individual business sector penetration.
-Advised and worked with design agency to create marketing collateral depicting company/business unit’s capabilities and accomplishments.
-Developed, maintained client communication initiatives for industry sectors
-Identified and recommended subscribing to research and market analysis resources, which consequently improved the market research capabilities of sales force. -
Analyst/Portfolio Manager
CIT Group
(Public Company; 501-1000 employees; Investment Banking industry)
June 2002 — February 2006 (3 years 9 months)
-Analyzed financial statements and made recommendations to address the feasibility and credit worthiness of new and existing transactions.
-Presented to and interacted with Risk Management to secure credit approval on new transactions, amendments, waivers and existing deals; these transactions ranged from $25,000,000 to $350,000,000.
-Created, sensitized and analyzed cash flow projection models.
-Managed a portfolio of active borrowing accounts in the media, telecommunications, and sports segments totaling approximately $300MM.
-Interfaced with sponsors and agent banks throughout the documentation and closing process.
-Researched and conducted historical and projected analysis studies on leveraged companies using enterprise and collateral valuations and industry research.
Diana Santos’s Education
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New York University
School of Continuing and Professional Studies 2002 — 2003
Completed the folowing courses: Quantitative Methods of Corporate Financial Analysis, Credit Training Seminar, and Accounting and Financial Statement Analysis Course
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Bloomfield College
Bachelor of Science , Finance , 1998 — 2002
Recipient of Who’s Who among Students in American Universities & Colleges.
Chapter Vice-President of Delta Mu Delta for one year. Midfeilder on the Women’s Soccer Team for four years. One of twenty-two Resident Advisors who assisted 260 resident students.- Activities and Societies:
- Delta Mu Delta, Women’s Soccer Team, and Residence Life.
Additional Information
Diana Santos’s Groups:
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Portuguese Entrepreneurship Network -
Step Up Women's Network -
Well-dressed Professionals
Diana Santos’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- reference requests
- getting back in touch
