David Preciado

Current

Social Media Partner/Community Manager at CLIO Awards
President at Social Rocket

Past

Co-Creator at Schwaggin' Wagon
Vice President at Bidding Block
Marketing & Strategy at ThemBid.com

Chief Marketing Officer at ATL Innovations, Inc.
E-commerce & Website Co-Founder at AmeriPak Industries, Inc
Business Development at AmeriPak Industries, Inc.
Marketing Manager at Bay Cities Packaging & Displays

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Education

Whittier College

Recommended

2 people have recommended David

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Social Rocket

David Preciado’s Summary

My goal is to make this world a better place through excellence in business and organizational implementation.

I seek to work with those who are determined to achieve greatness and create value for those they serve.

I am passionate about revolutionary change and entrepreneurship. They both take immense passion and sacrifice. They are the engines of innovation and progress.

David Preciado’s Specialties:

Strategic Marketing, Branding, Start-Up Management, Social Media Marketing, Web Application Strategy, Social Networking Application Strategy, Interactive Software, Web Development, E-Commerce, Digital Marketing, and New Business Development

David Preciado’s Experience

Social Media Partner/Community Manager

CLIO Awards

(Marketing and Advertising industry)

December 2008 — Present (1 year )

Social Rocket is the 2009 Clio Awards Social Media Partner.

The CLIO Awards is one of the world's most recognized awards competition for advertising, design and interactive. Celebrating its 50th Anniversary in 2009, the CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. To this day, CLIO's iconic statute is the most widely recognized and coveted symbol of the industry's creative accomplishments. The CLIO Awards are produced by Nielsen Business Media, a part of The Nielsen Company, a global information and media company.

http://www.clioawards.com/
President

Social Rocket

(Marketing and Advertising industry)

April 2008 — Present (1 year 8 months)

Social Rocket is a specialized marketing agency. We help our clients understand, build, grow online communities and maximize the value of social media. We believe that social media offers more than just a channel to go viral, but through building and engaging an online community, an opportunity to acquire a sustainable brand asset.
Co-Creator

Schwaggin' Wagon

(Non-Profit Organization Management industry)

April 2008 — June 2008 (3 months)

The Schwaggin' Wagon will be making its debut in SF at the 2008 Web 2.0 Expo.

Mission is to collect unwanted Schwag from conference-goers and the companies themselves, so that ultimately, it falls in the hands of those who need it most - the kids - http://www.innerkids.org

Look for the interview on NPR's FutureTense with John Gordon. Likely airing Wednesday. Check local listings.

http://www.publicradio.org/columns/futuretense/

http://www.schwagginwagon.com/
http://twitter.com/schwaggin
http://www.flickr.com/groups/schwagginwagon/

Schwaggin' Sponsors: Heavybag Media, Hydra, Dogster, Twiistup, JamBase, Mashable, and e-storm.
Vice President

Bidding Block

(Privately Held; 11-50 employees; Construction industry)

October 2007 — April 2008 (7 months)
Marketing & Strategy

ThemBid.com

(Privately Held; 1-10 employees; Consumer Services industry)

February 2007 — April 2008 (1 year 3 months)

I provide strategic and marketing guidance and direction
Chief Marketing Officer

ATL Innovations, Inc.

(Privately Held; 11-50 employees; Internet industry)

February 2007 — April 2008 (1 year 3 months)
E-commerce & Website Co-Founder

AmeriPak Industries, Inc

(Privately Held; 51-200 employees; Marketing and Advertising industry)

February 2006 — February 2007 (1 year 1 month)

Strategic Planning & Implementation
• Identified opportunities to capitalize on market’s need for commercial retail packaging & display online resource
• Developed business model that focused on product selection, customer convenience, response time & search engine visibility
• Managed website development, directing technology choices and reviewing all output from design team

International Relationship
• Developed close relationship with Indian web developer forming learning and creativity channel between two companies

Online Marketing
• Increased lead generation by 700% via online marketing that included Pay-Per-Click advertisement on six search engines (Google, Yahoo, MSN, etc.)
• Utilized web analytic tools to monitor website traffic in order to identify opportunities to increase conversion

E-commerce Management
• Currently managing all daily operations from sales to accounting in high-speed profit-centric environment
Business Development

AmeriPak Industries, Inc.

(Marketing and Advertising industry)

February 2004 — February 2007 (3 years 1 month)

Account Execution
• Managing accounts in various industries delivering of solutions that fit customers’ needs under extreme time constraints
• Acquired clients internationally in highly relationship orientated industry by establishing technical competencies & capabilities, followed by intensive investigation into prospects needs and swift delivery of products and services
Marketing Manager

Bay Cities Packaging & Displays

(Privately Held; 201-500 employees; Marketing and Advertising industry)

April 2002 — February 2004 (1 year 11 months)

Account Management & Business Development
• Developed skills in sales such as prospecting, qualifying and cold-calling
• Created presentation opportunities to over 40 companies including Buena Vista Games, Dole and Behr Paints
Branding – Leadership – Communications
• Successfully initiated and lead re-branding movement
o Mobilized influential individuals in different departments to support effort
o Organized team that developed brand concept and hired marketing firm to complete process
Marketing
• Developed marketing survey and interviewed top customers such as Memorex, Neutrogena and Disney
• Created & managed direct mail campaign that lead to $500,000 in annual sales
• Implemented referral program that generated $300,000 in sales during first 9 months
• Managed trade show exhibits that created project opportunities with such companies as Dial, Clorox, and Adidas
• Branded & organized seminars with International Paper Company that enhanced customer confidence & loyalty

David Preciado’s Education

Whittier College

BA , Business (Management / International) , 1998 — 2002

Activities and Societies:

DJ

Additional Information

David Preciado’s Websites:

Social Rocket

David Preciado’s Interests:

New Business Concepts, All Types of Music, International Travel, Gastronomy, Afro-Latin Music History, Athletics

David Preciado’s Groups:

LinkedInnovators, MyLinkedinPowerForum, Whittier College Alumni Board

OCTANe
Sports Marketing and PR Pros
Sports Marketing 2.0
Fashion Marketing & Digital Media Group (FMG): A Meeting Place for Fashion & Marketing Professionals
Online Word of Mouth Marketing Group (OWOMMG)
Action Sports Alliance
Conspiracy to Change Advertising
Whittier College Alumni Association
Friends of the Schwaggin' Wagon
New Media Interchange
Ypulse Networking For Youth Media & Marketing Professionals
ZexSports Action Sports Industry Film Series
CLIO Awards
Thought Leadership Marketing Mastermind Group
What Teens Want
Film & Education
Western Digital Storage
Social Media Strategies Conference 2009
CLIO Healthcare