
Creative, Veteran Strategist Specializing in Online Communication & Behavior
Greater Minneapolis-St. Paul Area

Creative, Veteran Strategist Specializing in Online Communication & Behavior
Greater Minneapolis-St. Paul Area
My early experience in advertising and marketing, in the newspaper and retail industries, provided the foundation upon which my Internet marketing career rests.
During nearly 15 years of Internet marketing experience, I have conceived and executed countless online campaigns and strategies that have included all aspects of Internet marketing.
Internet Marketing Strategy, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Keyword Research & Analysis, Online Content Development, Blog Optimization & Marketing, Email Marketing, Local Internet Marketing, Online Public Relations, Social Media Optimization (SMO), Social Media Marketing, Social Network Marketing, Viral Video Marketing, Micromarketing, Blogging, Microblogging, Conversation Marketing, ecommerce, Text Message Marketing, Teen Marketing
(Privately Held; 11-50 employees; Public Relations and Communications industry)
January 2008 — Present (2 years )
Develop and deploy strategic Internet marketing plans on behalf of clients that can include a full range of online marketing services, including:
* Internet Marketing Strategy Development
* Online Audits & Assessments
* Online Audience & Competition Research
* Search Engine Marketing (SEM)
* Search Engine Optimization (SEO)
* Search Engine Advertising
* Local Internet Marketing
* Social Media Optimization (SMO)
* Social Network Marketing
* Email Marketing
* Blog Optimization
* Blog Marketing
* RSS Marketing
* Content Development
* Mobile Marketing
* Online Video Marketing
* Web Site Copywriting
* Ecommerce
* Web Site Design/Development
* Web Analytics
(Internet industry)
2005 — Present (4 years )
I cover all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social network marketing, mobile marketing & online PR.
(Non-Profit Organization Management industry)
May 2009 — October 2009 (6 months)
E-Democracy.org's mission is to expand participation and build stronger democracies and communities through the power of information and communication technologies and strategies.
(Internet industry)
1998 — December 2007 (9 years )
(Internet industry)
December 1996 — December 2007 (11 years 1 month)
Full service Internet marketing firm offering services ranging from search engine marketing and optimization, to email and blog marketing, to social media optimization and viral video marketing, to content development and copywriting.
(Publishing industry)
January 1999 — July 2004 (5 years 7 months)
(Privately Held; 201-500 employees; Broadcast Media industry)
June 2002 — December 2002 (7 months)
Co-hosted political talk radio show.
(Public Company; 10,001 or more employees; TGT; Retail industry)
1990 — 1996 (6 years )
The company was the Dayton Hudson Corporation at the time I worked there.
* Primary liaison to and resource for hiring personnel within operating companies for implementing the Targeted Job Tax Credit legislation.
* Negotiated tax credit status with state job service agencies.
(Marketing and Advertising industry)
1987 — 1990 (3 years )
(Internet industry)
1988 — 1989 (1 year )
(Market Research industry)
1988 — 1989 (1 year )
Wrote and edited product survey reports based upon results of phone surveys.
B.A. , English, Art , 1984 — 1988
* Editor of Coe Review literary magazine.
* Columnist for Coe Cosmos newspaper.
1979 — 1982
internet marketing, search engine marketing, search engine optimization, online marketing, local search engine marketing, internet yellow pages marketing, online pr, press release optimization, blog marketing, email marketing, rss marketing, sms marketing, video marketing, viral video, blogging, podcasting, keyword research, online reputation management, social networking marketing, social media marketing, online politics, online publishing, internet publishing, enewsletter marketing, conversation marketing, journalism, web 2.0, politics, web site design, web site usability, web site copywriting, sports marketing, sports, football, baseball
MIMA - Minnesota Interactive Marketing Association, SEMPO - Search Engine Marketing Professional Organization, Hubert H. Humphrey Policy Fellow
Voted Top 20 Minnesota Social Media Innovator by peers: http://bit.ly/WEAaG
Named a Top Ten Twin Cities Social Media Titan: http://bit.ly/6GBF2w