Cliff Rotenberg

Current

• Vice President Database, e-Commerce, and Direct Marketing at Elsevier

Past

• VP Market Development & Strategic Information at Elsevier
• Director, Business Strategy Practice at Handshake Dynamics
• Corporate Strategy Consultant - Entertainment & Media Industries at PwC Consulting

• MBA Intern at Sony Electronics
• Deputy Chief Policy Advisor at Office of the Governor, Commonwealth of Massachusetts
• Director of Fiscal Research and Grant Management at Executive Office of Administration and Finance, Commonwealth of Massachusetts
• Director of Research at Weld for Governor Committee
• Deputy Director, Legislative Affairs at Office of the Governor, Commonwealth of Massachusetts
• Policy Analyst, Legislative Affairs at Office of the Governor, Commonwealth of Massachusetts

see less...

6 more...

Education

• Harvard Business School
• Massachusetts Institute of Technology

Recommended

1 person has recommended Cliff

Connections

131 connections

Industry

Marketing and Advertising

Cliff Rotenberg’s Summary

Results-oriented leader offering 15 years of experience in developing and executing successful business strategies. Expert at addressing complex business problems. Exceptional leadership skills, tested and proven in diverse environments. Proven ability to conceptualize solutions to a broad spectrum of management challenges. Outstanding interpersonal, analytical, facilitative, and negotiating skills with a record of building, training, motivating and mentoring top-performing teams.

Cliff Rotenberg’s Specialties:

Analytical Problem Solving, Revitalizing Organizations, Change Management, Strategy Development and Execution, Business Development, Staff Development, Database Marketing, Strategic Planning, e-Commerce Marketing, Direct Marketing, Pricing Strategy, Contract Negotiation

Cliff Rotenberg’s Experience

• Vice President Database, e-Commerce, and Direct Marketing

  Elsevier

  (Public Company; 10,001 or more employees; ENL; Publishing industry)

  2006 — Present (2 years)

  Lead transformation of marketing department of 65 staff in two locations to be more strategic and aligned with customer needs. Manage almost $3M business P&L consistently growing the top and bottom lines year over year. Drive revenue and profitability across the entire business with smarter, more effective and efficient cutting edge marketing techniques.

• VP Market Development & Strategic Information

  Elsevier

  (Public Company; 10,001 or more employees; ENL; Publishing industry)

  2003 — 2005 (2 years)

  Created and led group that gathered, measured, and analyzed internal and external information to predict trends and behaviors and proactively drove sales and marketing action on these predictions to maximize growth and to achieve corporate financial and business goals.

• Director, Business Strategy Practice

  Handshake Dynamics

  (Privately Held; 11-50 employees; Management Consulting industry)

  2000 — 2003 (3 years)

  Built and led a new business strategy practice specializing in challenges related to information and technology as well as participated as a member of the management team.

• Corporate Strategy Consultant - Entertainment & Media Industries

  PwC Consulting

  (Partnership; 10,001 or more employees; PwC; Management Consulting industry)

  1999 — 2000 (1 year)

  Advised companies on market growth strategies, competitive positioning, and strategic product plans. Identified revenue-generating opportunities for media and information products.

• MBA Intern

  Sony Electronics

  (Public Company; 10,001 or more employees; SNE; Consumer Electronics industry)

  1998 — 1998 (less than a year)

  Analyzed global market opportunities in the digital cable set-top box industry and presented recommendations to senior management on market trends, strategic product plans, and marketing strategies.

• Deputy Chief Policy Advisor

  Office of the Governor, Commonwealth of Massachusetts

  (Government Agency; 10,001 or more employees; Government Administration industry)

  1995 — 1997 (2 years)

  Advised governor on strategic policy and legislative, economic, and political issues. Participated in formulation and implementation of three state budgets whose annual appropriations exceeded $18B.

• Director of Fiscal Research and Grant Management

  Executive Office of Administration and Finance, Commonwealth of Massachusetts

  (Government Agency; 10,001 or more employees; Government Administration industry)

  1995 — 1995 (less than a year)

  Worked to develop a centralized management system of all state applications for federal grants. Analyzed specific fiscal policy and political issues. Performed national benchmarking.

• Director of Research

  Weld for Governor Committee

  (Non-Profit; 11-50 employees; Political Organization industry)

  1994 — 1994 (less than a year)

  Supervised a staff of seven researchers. Developed positioning, advertising, and press strategies for the campaign. Directed all debate preparation for the governor and lieutenant governor.

• Deputy Director, Legislative Affairs

  Office of the Governor, Commonwealth of Massachusetts

  (Government Agency; 10,001 or more employees; Government Administration industry)

  1993 — 1994 (1 year)

  Implemented the governor's legislative agenda. Managed office staff, internship program, and daily operations.

• Policy Analyst, Legislative Affairs

  Office of the Governor, Commonwealth of Massachusetts

  (Government Agency; 10,001 or more employees; Government Administration industry)

  1992 — 1993 (1 year)

  Analyzed key legislation. Assisted in the research and writing of bills. Tracked legislator voting.

Cliff Rotenberg’s Education

• Harvard Business School

  MBA, September 1997 — May 1999

• Massachusetts Institute of Technology

  SB, September 1988 — June 1992

Cliff Rotenberg’s Contact Settings

Interested In:

• career opportunities
• new ventures
• job inquiries
• business deals
• reference requests
• getting back in touch