
Social Media Catalyst, Trainer & Connector. @carloshernandez on Twitter
San Francisco Bay Area

Social Media Catalyst, Trainer & Connector. @carloshernandez on Twitter
San Francisco Bay Area
I am a Social Media Catalyst, Trainer and Connector to people desiring to be Web 2.0 savvy, but especially to Baby Boomers.
Why so?
In February of 2007, I elected to pursue a calling to help people. I especially identify with fellow Baby Boomers who are intimidated by emerging social media technologies.
I have been successful by working with individuals and businesses to leverage Web 2.0 technology in their sales and marketing initiatives. My talent is to show fellow professionals how to develop networks and connections via LinkedIn, Facebook and Twitter in an integrated and cross-promotional manner.
I made the conscious decision to become a social media change agent by combining my talents of public speaking, problem solving and teaching. My passion and knowledge are grounded in a 28-year professional career working for Westinghouse Electric & Eaton Corporations in technical- solution sales, marketing and project management. Academically, I studied Civil Engineering at Stanford University's School of Engineering.
Building community is important to me and I do so through the Phi Kappa Psi Fraternity (Vice President of the Silicon Valley Alumni Association), Catholic Professional Business Club (currently as President), and Archbishop Riordan High School Alumni Council. Lastly, I devote volunteer time and energy at Grace Cathedral's "GraceWorks" Program, currently on the "Success/Affinity Team" for those in job and/or career transition.
Specialties:
Brand-driven career transition management, branded career marketing collateral, personal brand coaching, professional career management mentoring/coaching, public speaking, Baby Boomer consultant and trainer.
(Online Media industry)
April 2008 — Present (1 year 4 months)
Cofounded iRM Consulting with a fellow Stanford Science, Technology & Society graduate, Antonio Colvin. Tony's studies focused on the interaction of industry and organization in the implementation of social media technology.
iRM specializes in harnessing the power of various Web 2.0 platforms such as Facebook & Twitter to scale brand exposure & target key demographics.
Training topics:
"Self-Branding : Use Words If Necessary"
"How To Use Social Media In Your Career Search"
"Blogging As a Tool in The Job Search"
"Professional Networking via LinkedIn & Facebook"
"What is the Buzz About LinkedIn, Facebook & Twitter: How Is It Important for Small Businesses?"
Venues:
Jewish Vocational Service
Job Connections
GraceWorks
SF Chamber of Commerce Ambassadors' Club
Experience Unlimited
Bay Area Career Center
The Learning Cafe
SBA
Career One-Stop
My current speaking schedule can be found at http://www.ireflectm.com/events/
(Executive Office industry)
March 2007 — April 2008 (1 year 2 months)
Mentoring and coaching those seeking more fulfilling work through harnessing one's values, visions and a quest to find purpose in their work.
Providing leadership as a motivational speaker to those seeking more fulfilling work.
"LinkedIn 101 for Baby-Boomers"
"Facebook 101 for Baby-Boomers"
"Blogging 101"
Speaking venues have included...
Job Connections, Danville
GraceWorks, San Francisco
Experience Unlimited/California Employment Development Dept.,SF
Catholic Networking Association, San Francisco
(Public Company; ETN; Electrical/Electronic Manufacturing industry)
October 1998 — February 2007 (8 years 5 months)
Problem solver to building owners, consulting engineers, and electrical contractors.
Focused solution provider of engineering, electrical distribution products and installation services to targeted aging electrical distribution systems ranging from 240 to 35,000 volts.
Westinghouse Electric and Cutler-Hammer brand label product expert.
Conceived, organized and educated through technical presentations. Addressed audience concerns and needs with effective public speaking skills.
(Electrical/Electronic Manufacturing industry)
November 1996 — October 1998 (2 years)
Organized execution of large construction and industrial based electrical distribution system contracts.
Deliverables included coordination meetings, value engineering proposals, engineered drawings, financial reports, delivery timetables and warranty follow-through.
Project managing the firm's multi-million dollar contracts at the San Francisco International Airport Expansion Program was the highlight.
(Public Company; 5001-10,000 employees; Electrical/Electronic Manufacturing industry)
February 1994 — November 1996 (2 years 10 months)
Sales and marketing of electrical distribution and control products to targeted electrical contractor and industrial users.
(Public Company; 5001-10,000 employees; Electrical/Electronic Manufacturing industry)
April 1991 — January 1994 (2 years 10 months)
Sales and marketing of electrical distribution and control products to targeted electrical contractor and industrial users.
(Public Company; 5001-10,000 employees; Electrical/Electronic Manufacturing industry)
August 1981 — April 1991 (9 years 9 months)
Sales and marketing of electrical distribution and control products to targeted international electrical contractors and industrial users in the Middle East, Far East and Latin America.
(Public Company; 5001-10,000 employees; Electrical/Electronic Manufacturing industry)
July 1979 — June 1981 (2 years)
Continuing Education , Humanities , 1995 — 1996
Continuing Education , Humanties , 1992 — 1995
Continuing Education , Humanties , 1987 — 1988
Continuing Education , Humanities , 1985 — 1987
B.S. , Civil Engineering , 1975 — 1979
Conversations, walking, San Francisco Giants, NASCAR, Paris, learning, lay preaching