Worldwide VP, Sales and Marketing at IMM – International Money Management
Santa Barbara, California Area
- Current
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- Sr. Consultant, Product Strategy at marketIS
- Past
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- Communities, Collaboration and Research at Quest Software
- Senior VP, Products (Product Management, R&D and Hosting) at NewWorldIQ
- VP, Marketing and Product Management, and other positions at Starbase Corporation
- Founder, President at Digital Graffiti, Inc.
- Director of Marketing and Product Management at Quest Software
- Product Manager at Softool Corporation
- Product Manager at CADG
- Education
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- Universidad Nacional del Centro de la Provincia de Buenos Aires
- Recommended
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6 people have recommended Carlos - Connections
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135
connections
- Industry
- Computer Software
- Websites
Carlos Caballero’s Summary
EXPERIENCE: 20 years Product Management and marketing experience managing B2B enterprise software and SaaS from idea to maturity.
STRENGTHS: Strategic research and planning, product management and go-to-market processes, competitive intelligence, vision crafting and deployment.
FOCUS: Collaboration, social networking, software life cycle, enterprise software, SaaS.
Carlos Caballero’s Specialties:
Product Management, Collaboration, Communities, Social networking, Competitive intelligence and research, marketing
Carlos Caballero’s Experience
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Sr. Consultant, Product Strategy
marketIS
(Computer Software industry)
July 2003 — Present (6 years 1 month)
Program-based consulting on tactical and strategic Product Management for small and established software vendors:
* Competitive analysis and differentiated positioning;
* Message and vision crafting and execution
* PM interfaces to Sales, R&D, influencers and customers' voice
* Product strategy, roadmap, agile product ownership
* Sales programs and materials, CI knowledge bases
* Collaboration and knowledge management best practices
Customer list includes Quest Software, JIVE Software, Vision Solutions, Qualitive, CoreObjects, Instasong, and others. -
Communities, Collaboration and Research
Quest Software
(Public Company; 1001-5000 employees; QSFT; Computer Software industry)
November 2005 — May 2008 (2 years 7 months)
Long term contract between marketIS and Quest included three different initiatives, all of them by direct request from Quest's Worldwide VP of R&D. The initiatives were managed from conception to business plan to development and final roll-out, and included:
* A social networking and communities platform built around products from JIVE Software, WordPress.org and Microsoft and, once in place, made available to each of over 120 product groups and businiess units. Each individual network or community was trained, jump-started, chartered and sponsored until they could run on their own;
* An internal enterprise collaboration platform built on Atlassian, open source and Microsoft products, available to over 2,500 people on 5 continents.
* Market Maps, market research and portfolio analysis knowledge bases covering markets and product areas relevant to Quest, including information security /archiving, unified collaboration & communications, IT Ops,Mgmt. as a Service, virtualization, etc. -
Senior VP, Products (Product Management, R&D and Hosting)
NewWorldIQ
(Computer Software industry)
January 2002 — September 2003 (1 year 9 months)
Created and deployed product and marketing strategy for the staged M&A of three Marketing Automation ASP’s (SEO, targeted advertising, on-the-fly advertising optimization and campaign construction) and converted into Independent Software Vendor. Streamlined operations across two continents (Products headquarters in Dublin, Ireland).
Cut yearly expenses by 56% while revenues increased over 10% (despite 25% reduction in committed funding). Managed and integrated Product Marketing, Development, Hosting and Operations (65 to 45 people, three VP’s, five directors, four key products). -
VP, Marketing and Product Management, and other positions
Starbase Corporation
(Public Company; 51-200 employees; Computer Software industry)
December 1997 — June 2001 (3 years 7 months)
Marketing Strategist 2000-2001
Advised company CEO and Chairman on product strategy and integration of acquired companies and its products. Business planning/modeling for spin-off ventures. Special liaison and research projects related to M&A, market support for “skunk-projects”.
President, OpenAvenue (Starbase’s spin-off) 1999
Commissioned by Starbase’s BoD to jump-start OpenAvenue, an ASP spin-off. Created first strategic plan, structured headquarters, acquired key staff, initiated first founding round, acquired a competitor, handed to new management, all in eight months.
SVP, Marketing 1997-1998
Worldwide marketing and product management. Multiplied revenues ($1M to $16M) and stock value over one order of magnitude, average value of a sale grew 800%, coverage of the company and its products exceeded that of all of its larger competitors combined, widened product offering by factor of ten. Marketing staff: 12 people. -
Founder, President
Digital Graffiti, Inc.
(Privately Held; 11-50 employees; Computer Software industry)
June 1996 — July 1997 (1 year 2 months)
Provided ‘boutique’ marketing communications products and services for emerging business-to-business software vendors (TRUE Software, CompuWave, Redwood Software, Orbit Software, Starbase, etc.). Created the company, staffed it, and specialized it in MarCom and Product Management consultancy for B2B hi-tech vendors, sold it in two years.
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Director of Marketing and Product Management
Quest Software
(Public Company; 1001-5000 employees; QSFT; Computer Software industry)
June 1993 — July 1996 (3 years 2 months)
Managed worldwide marketing activities for high availability, output management and systems management product lines. Provided support/closing for all international sales activities. In three years Quest went from niche player (HP minis) to Open Systems vendor, $3M/year revenue to $16M, two new product families for totally new markets were introduced, and completely redesigning company image.
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Product Manager
Softool Corporation
(Privately Held; 51-200 employees; Computer Software industry)
July 1987 — June 1993 (6 years)
Seeded market for early-adoption change management products, created early market taxonomy still used today across the industry. Evangelized new discipline worldwide and provided international sales support; developed company marketing & product management infrastructure from ground up; repositioned technically-oriented product family for commercial marketplace.
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Product Manager
CADG
(Computer Software industry)
1985 — 1988 (3 years)
Carlos Caballero’s Education
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Universidad Nacional del Centro de la Provincia de Buenos Aires
Licenciado , Physics and Applied Mathematics , 1971 — 1984
Additional Information
Carlos Caballero’s Websites:
Carlos Caballero’s Interests:
Enterprise collaboration, strategic planning, product life cycles, agility, cognitive sciences, software as a service. My three main hobbies are photography, automata and crafting furniture.
Carlos Caballero’s Groups:
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Quest Software Alumni -
Starbase -
SharePoint 2010 Network
Carlos Caballero’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
