
Partner at Ideias & Imagens; President of A.P.P.Usabilidade; SHiFT Conference VP
Portugal

Partner at Ideias & Imagens; President of A.P.P.Usabilidade; SHiFT Conference VP
Portugal
Senior User Experience Architect and Usability / HCI / UCD and Human Factors Consultant with over 10 years of experience. Web Designer and Developer with over 14 years of experience. President and Founder of the Portuguese Usability Professionals Association. Vice-President and Founder of the SHiFT Conference Association. Founder and Partner of Ideias & Imagens, an IT Consultancy Firm. Founder of a User Experience Consultancy in the UK.
Published a book on Web Design (ISBN: 972-722-433-4) with over 3200 copies sold. Regularly publishes articles on Usability in IT Magazines. Works and Case Studies regularly published by specialized and general media.
Lectured at the Technical University of Lisbon's College of Architecture for 3 years.
User Experience Design, Usability Tests and Evaluations, Interface Design, Information Architecture, Accessibility. Web Designer and Developer. Graphic Designer.
(Non-Profit; Information Technology and Services industry)
December 2007 — Present (1 year)
(Sole Proprietorship; Myself Only; Information Technology and Services industry)
April 2007 — Present (1 year 8 months)
(Partnership; 1-10 employees; Information Technology and Services industry)
May 2006 — Present (2 years 7 months)
Conference on Technology and its implications in people's lives.
(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)
July 2005 — Present (3 years 5 months)
Portuguese Usability Professionals Association
(Privately Held; 1-10 employees; Information Technology and Services industry)
June 2005 — Present (3 years 6 months)
Client List: Portugal Telecom, Caixa Geral de Depósitos (Bank), Sinfic
(Information Technology and Services industry)
June 2008 — July 2008 (2 months)
(Privately Held; 201-500 employees; Information Technology and Services industry)
February 2008 — March 2008 (2 months)
Working on a project for Vodafone worldwide.
(Privately Held; 501-1000 employees; Information Technology and Services industry)
November 2007 — December 2007 (2 months)
(Public Company; 51-200 employees; PUB; Marketing and Advertising industry)
November 2007 — November 2007 (1 month)
(Privately Held; 201-500 employees; E-Learning industry)
October 2006 — June 2007 (9 months)
(Public Company; 1001-5000 employees; Online Media industry)
January 2007 — May 2007 (5 months)
Worked on Projects for: British Telecom
(Privately Held; 5001-10,000 employees; Online Media industry)
May 2006 — July 2006 (3 months)
Worked on Projects for: Intel, Weber Shandwick
(Public Company; 1001-5000 employees; Online Media industry)
February 2006 — May 2006 (4 months)
Worked on Projects for: British Telecom, Unilever, Centrica (Bristih Gas), BAE Systems, Laura Ashley, Royal Doulton, Brahma, Central Office for Communications (UK Government Agency)
(Non-Profit; 51-200 employees; Architecture & Planning industry)
November 1997 — November 2005 (8 years 1 month)
(Self-Employed; Myself Only; Information Technology and Services industry)
March 1998 — June 2005 (7 years 4 months)
(Educational Institution; 51-200 employees; Architecture & Planning industry)
September 2001 — February 2004 (2 years 6 months)
(Self-Employed; Myself Only; Information Technology and Services industry)
February 1998 — March 2000 (2 years 2 months)
(Privately Held; 201-500 employees; Information Technology and Services industry)
September 1996 — January 1998 (1 year 5 months)
(Privately Held; 1-10 employees; Internet industry)
May 1995 — September 1995 (5 months)
Worked on Projects for: CTT, Marconi, Central de Cervejas, Associação de Advogados de Macau, Associação para a Comemoração dos Descobrimentos Portugueses.
Honors, Architecture and Urban Planning, 1994 — 2002
User Experience, Gadgets, Mobile Devices
Associação Portuguesa de Profissionais de Usabilidade, UPA (Usability Professionals Association), IxDA - Interaction Design Association, Local UXnet Ambassador for Lisbon
1st prize in Comics Illustration on Pedro Alexandrino's literary award.
1st prize on Lisbon's Technical University Web Design Contest.