Bennett Zucker

Current

Principal at MediaTechBusiness.com

Past

VP Sales & Marketing at acerno
VP Tech Evangelist / General Manager at Right Media
VP Global Affiliate & Technology Sales; VP Customer Success at TACODA

Vice President - Business Development at Really Strategies, Inc.
SVP - Sales & Marketing at AskIt Systems
SVP Sales & Marketing - US Ad Network (98-00); Managing Director, Latin America (00) at Real Media
Publisher, Custom Publishing; GM, Interactive at Metrocorp
Publisher, Electronic Publishing at Phillips Business Information
President & Publisher at Global Trade Publishing Group
Publisher at Rodale

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7 more...

Education

Saint John's University School of Law

Recommended

13 people have recommended Bennett

Connections

500+ connections

Industry

Online Media

Websites

Bennett Zucker’s Summary

Digital media & marketing pioneer; leader of electronic publishing ventures, networks and startups since 1990. General manager, marketer, seller of digital media technology, interactive advertising, audience targeting.

Create online success with strategic business development and new revenue and performance programs, such as:
- auction-based online media exchanges
- predictive targeting, audience segmentation & behavioral targeting for marketers, publishers, networks
- custom publishing for great brands
- developing global markets for existing products and new products for new and existing markets
- targetable firmographics / data analytics

Successful in evangelizing & creating new markets for interactive advertising technology, predictive targeting (acerno - Akamai), behavioral targeting (TACODA - AOL), online media exchange platforms (Right Media - Yahoo!)

Publisher, marketer, ad director, editor of sites, magazines, books, electronic, custom publications (McGraw-Hill, Rodale, Phillips, Metrocorp)

Find me at the intersection of Code, Commerce and Content.

Bennett Zucker’s Specialties:

-Inspire, motivate, lead successful teams
-Create profitable revenue for websites & media companies
-Exploit technology to create new media business models
-Imagine, package, sell custom content for great brands
-Enable sales growth with interactive advertising technology

Speak at conferences; write for industry pubs

IAB committees: digital video; rich media, measurement, certification; public policy. ARF Online Media Council

Bennett Zucker’s Experience

Principal

MediaTechBusiness.com

(Online Media industry)

September 2007 — Present (2 years 4 months)

Market development and advisory services for internet companies. Help create new markets for new technologies. Guide marketers, websites and networks in evaluation and selection of services for audience targeting, content distribution, media exchanges, data sales & marketing, video services, online advertising, ecommerce platforms.
VP Sales & Marketing

acerno

(Privately Held; Internet industry)

September 2007 — September 2008 (1 year 1 month)

Led sales and marketing for predictive targeting ad network that creates brand consideration, drives transactions and anticipates what consumers will buy next, based on anonymous shopping and purchase data of more than 140-million shoppers on sites of more than 450 member brands and multi-channel retailers.
VP Tech Evangelist / General Manager

Right Media

(Privately Held; Internet industry)

March 2006 — August 2007 (1 year 6 months)

Evangelist for Right Media Exchange, the first and largest open media exchange for online advertising, acquired by Yahoo! in July 2007.

Challenged leading online publishers, ad agencies, networks and brand advertisers to adopt new strategies for increasing efficiency, performance and yield from every ad campaign.
VP Global Affiliate & Technology Sales; VP Customer Success

TACODA

(Privately Held; Online Media industry)

February 2003 — March 2006 (3 years 2 months)

VP Global Technology & Affiliate Sales: led sales force that built most successful behavior-targeted online network for brand advertisers on premium sites. Delivered more than 130MM visitor behavioral profiles targetable across thousands of sites.

VP Customer Success: Helped sellers and buyers of online advertising understand how to use behavioral targeting. Advanced behavioral targeting from an interesting possibility to a mainstream advertising tactic.
Vice President - Business Development

Really Strategies, Inc.

(Privately Held; 11-50 employees; Information Technology and Services industry)

2001 — 2002 (1 year )
SVP - Sales & Marketing

AskIt Systems

(Computer Software industry)

2000 — 2001 (1 year )
SVP Sales & Marketing - US Ad Network (98-00); Managing Director, Latin America (00)

Real Media

(Online Media industry)

1998 — 2000 (2 years )
Publisher, Custom Publishing; GM, Interactive

Metrocorp

(Privately Held; 51-200 employees; Publishing industry)

1996 — 1998 (2 years )
Publisher, Electronic Publishing

Phillips Business Information

(Online Media industry)

1995 — 1996 (1 year )
President & Publisher

Global Trade Publishing Group

(Online Media industry)

1989 — 1994 (5 years )
Publisher

Rodale

(Publishing industry)

1983 — 1989 (6 years )

Additional Information

Bennett Zucker’s Websites:

Bennett Zucker’s Interests:

music, guitar, writing, research, history, digital media, marketing, sales, internet, publishing, online advertising, targeting, data, analytics, audience management and metrics, strategy, travel