Barry Goldberg

Current

Managing Partner, Operations at Agency.com

Past

Operations consultant at Poke New York
Project Management consultant at Concentric Pharma Advertising
Director of Operations at Tribal DDB

VP of Delivery & Project Management at Agency.com
Project Management consultant at Medco
Project Management consultant at EPAM Systems
Senior Technical Director / Director of Project Management at Agency.com
Account Manager / Technical Developer / Senior Project Manager at Quadris Consulting

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Education

Jones International University
The College of New Jersey

Recommended

20 people have recommended Barry

Connections

500+ connections

Industry

Marketing and Advertising

Barry Goldberg’s Summary

The question that you need to ask yourself at the end of everyday is "what value did I add today?" If you cannot answer this, then you need to find a new career. Being effective is about adding value every single day. It is about making a difference. It does not matter if you are the CEO, a line manager, a designer, or part of the cleaning crew.

I am a seasoned executive with extensive experience focusing on Profit, Process and People. My value comes from ensuring agencies operate profitability and I do this by focusing on what is really important and making the complex things seem simple.

I have twenty years experience delivering interactive marketing and information technology solutions. Expertise in most industries including pharmaceutical, healthcare, CPG, financial services, and food & beverage. Deep experience with all things digital, CRM, Web 2.0, social media and off-shoring.

Barry Goldberg’s Specialties:

P&L Management • Contract Negotiations • Budgeting and Financial Management • Insourcing and Outsourcing • Strategic Alliances • Knowledge Management • Total Quality Management (TQM) • Tools and Methodologies • Project/Program/PMO Management

Barry Goldberg’s Experience

Managing Partner, Operations

Agency.com

(Privately Held; OMC; Marketing and Advertising industry)

March 2008 — Present (1 year 9 months)

Supporting the Regional President, led staff of 80 with responsibility for P&L and delivery of all projects at this leading digital agency.

• Over one year, increased Gross Margin by 33% and PBT by 200% while increasing headcount by 14%
• Extended relationship with off-shore partners by 70%
• Developed and rolled out operations toolkit that allowed us to reach the PBT targets

Clients serviced: Absolut, British Airways, CiT, Del Monte, Discovery Networks, Dow Jones, Dun & Bradstreet, eTrade Financial Services, Fisher-Price, Jackson-Hewitt, LG, Mars (Combos, Fling, Skittles, Snickers, Twix), MyVetwork
Operations consultant

Poke New York

(Privately Held; Marketing and Advertising industry)

February 2008 — March 2008 (2 months)

Develop complete operations framework used by this leading creative agency.
Project Management consultant

Concentric Pharma Advertising

(Public Company; CNCX; Internet industry)

January 2008 — February 2008 (2 months)
Director of Operations

Tribal DDB

(Public Company; OMC; Marketing and Advertising industry)

August 2006 — December 2007 (1 year 5 months)

Managed operations for this regional office, responsible for delivery and quality of all projects. A change agent, successfully turning-around this failing regional office by focusing on the basics including recruiting the best people, developing a repeatable and scalable process, and continuing to develop award-winning projects.

• Implemented a standard project management methodology. Rolled out new process, tools and templates to account, project management and operations teams resulting in increased efficiencies. Includes all processes such as SOWs, Change Orders, Financial Reporting and Status Reports
• Managed 90 consultants (70 on-staff and 20 freelancers) through 10 direct reports, responsible for $10 million in direct fees annually
• Implemented a project portfolio approach managing 50 active projects across leading consumer brands. Manages resource allocation for entire staff on a daily basis
• Developed strategic relationships with multiple outsourcing teams, using both on- and off-shore development teams. Experienced with teams in India, Colombia, and Shanghai employing various business models

Clients serviced: 1800, Alcoa, Amgen, AstraZeneca (PurplePill), Baileys, Cuervo, Dannon, Earthlink, Guinness, J&J Skincare (Aveeno and Clean & Clear), Lipton, Neutrogena (J&J), Novartis (Galvus), NY Lottery, Philips, Schering Plough (Clariton), Solvay (Androgel), Telecris (Gamunex, Prolastin and Thrombate), Tropicana, United Technologies Corporation
VP of Delivery & Project Management

Agency.com

(Privately Held; OMC; Marketing and Advertising industry)

October 2002 — July 2006 (3 years 10 months)

Progressed to regional management role leading the project management group. Responsible for delivery for all projects, managed 80 consultants through 12 direct reports, implementing dozens of quality and process improvements while reducing costs.

• Achieved a 93% client longevity retention rate over two years by instilling a client first approach that exceeded the client’s expectations within the New York practice
• As part of management team, generated more than $13 million in fees annually, increasing total revenues by 20%. Participated in business development activities which resulted in a 71% win rate
• Initiated and integrated “best practices methodology” based on the PMI’s PMBOK, resulting in a 90% achievement rate for time and budget goals. Heavily participated in the enterprise-rollout of the methodology
• Expert in risk management. Developed the risk management development plan and templates, and evangelized its use throughout the company

Clients serviced: British Airways, Chevron Corporation, Choice Hotels, CNN, Cushman & Wakefield, Discovery Networks, eBay, eTrade Financial Services, Food Network, Honeywell, ISO New England, JPMI, Las Vegas.com, Long & Foster, Maidenform, Mellon Bank, Polo Ralph Lauren, Sovereign Bank, SunTrust Bank, Weight Watchers.com, World Trade Center Foundation
Project Management consultant

Medco

(Public Company; MHS; Hospital & Health Care industry)

August 2002 — September 2002 (2 months)

As a consultant to Merck Medco’s PMO, managed the project portfolio for all active www.medco.com projects.
Project Management consultant

EPAM Systems

(Privately Held; Computer Software industry)

June 2002 — August 2002 (3 months)

Assisted this off-shore outsourcing firm with centers in Russia and Belarus, with the development of proposal responses.
Senior Technical Director / Director of Project Management

Agency.com

(Privately Held; OMC; Marketing and Advertising industry)

March 1998 — May 2002 (4 years 3 months)

Planned, organized and managed the Project Management group that oversaw 24 consultants through six direct reports. Led and successfully managed growth to realize a 100% increase in profitability for the group.

Clients serviced: Boyds Bears, British Airways, Coca-Cola, Directv, Food Network, GMAC Commercial Mortgage, Gtech, KeySpan, Kmart, NikonUSA, Polo Ralph Lauren, Sirius Satellite Radio, Texaco, Wallace Foundation, Weight Watchers.com
Account Manager / Technical Developer / Senior Project Manager

Quadris Consulting

(Information Technology and Services industry)

October 1988 — March 1998 (9 years 6 months)

Designed, built and managed large-scale transactional-based system development projects for this regional systems integrator. Progressed through technology, account and project management roles.

Clients serviced: AT&T (multiple projects), AT&T Billing Systems, MasterCard, NY Lottery, NY State Bridge Authority