
Senior Director, Digital Marketing Services
Greater Chicago Area

Senior Director, Digital Marketing Services
Greater Chicago Area
HAMID NAMED vAUTO’S SENIOR DIRECTOR OF DIGITAL MARKETING SERVICES
CHICAGO – Rafi Hamid, an award-winning Internet marketing executive and e-commerce sales professional, has been named senior director of digital marketing services at vAuto, a high-tech provider of used-car inventory management systems for the nation’s 70,000 franchised and independent car dealers.
Hamid previously was director of eCommerce for the Napleton Dealership Groups, where he was responsible for the organization’s Internet marketing, including branding, market analysis, brand perception improvement and lead generation. Napleton’s three automotive groups have 27 dealership locations with 57 franchises in five states.
Keith Jezek, vAuto’s president and CEO, pointed out that Hamid is considered to be one of the nation’s foremost retail automotive Internet marketing practitioners.
“It has become increasingly difficult for automotive dealerships to realize their full used-car sales potential without Internet marketing and process expertise,” Jezek said. “Hamid’s addition to our leadership team will give vAuto clients an extraordinary competitive advantage.
“He was responsible for the development of Napleton’s successful Internet marketing processes which were tremendously successful for seven consecutive years on individual, dealership and enterprise levels.. He will be much sought after by our rapidly growing customer group.”
Featured in “The Master Series – Automotive eCommerce, a series of documentaries on Internet best practices, Hamid is a recent winner of the AAISP Digital Dealer “Hardest Working Internet Sales Professional” and AAISP Professional Excellence awards.
Prior to his work at Napleton Dealership Groups, he served as group director of e-commerce for the Bob Rohrman Automotive Group with 30 dealership locations and 40 franchises in two states.
More information on vAuto is available on the Internet at www.vAuto.com
Expert Internet Director for a Large Automotive Group, An AutoExecutive, Auto Internet Sales Trainner, T.T.T.S. (TOOLS, TECHNOLOGY, TRAINING & SUPPORT). Brand Management, Sales Process Designer for Automotive e-Business. Technology integration Project management. Focus on ROI.Speaking engagements relating to Automotive e Commerce include National Automotive Digital Marketing Convention, Chicago Automotive Summit; AAISP (American Automotive Internet Sales Professional Association).
(Automotive industry)
July 2008 — Present (6 months)
(Privately Held; 501-1000 employees; Automotive industry)
May 2001 — June 2008 (7 years 2 months)
Groups Director of eCommerce, responsibility for Napleton Internet marketing, which includes branding, market analysis, brand perception improvement, and lead creation. also responsible for coordinating and for developing the training of Internet sales expertise, discipline, and knowledge necessary to support Napletons' 30 locations consisting of 60 franchises.Has been leading Napletons Internet efforts for 6 years while leading the Napleton Group to 18 record months of the past 24.
(Privately Held; 1001-5000 employees; Automotive industry)
1999 — 2001 (2 years)
Group Director of eCommerce for the Bob Rohrman Automotive Group, which comprises 27 dealer locations and 40 franchises. Responsible for the start up, creation and maintenance of an Internet presence for entire eCommerce initiative resulted in additional sales and profit. Pioneered the concept of automotive e Business, sought and obtained management’s buy in.
Award Recipient **2008** Orlando Digital Dealers Conference - AAISP Internet Sales Professional of the year. Award Recipient **2006** Nashville Digital Dealers Conference – AAISP Internet Sales Professional of the year