Chief Marketing Officer at FaceySpacey Technologies, Inc.
Greater Los Angeles Area
- Current
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- Lead Interactive Producer at matrixx
- Chief Marketing Officer at FaceySpacey Technologies, Inc. (Sole Proprietorship)
- Past
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- Online Marketing Manager at Dr. TATTOFF - Laser Tattoo Removal Specialists
- Project Coordinator at Match Creative Talent
- Coordinator at Signature Creative
- Coordinator/Associate Producer at DNA Studio
- Education
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- The University of Akron
- Stark State College of Technology
- Recommended
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4 people have recommended Anthony - Connections
-
122
connections
- Industry
- Marketing and Advertising
- Websites
Anthony Cerreta’s Summary
In addition to establishing start up operations and complimentary social media efforts for three branded start ups - a cosmetic line (http://FerbsCosmetics.com), a web development company (http://FaceySpacey.com) and an online lottery group website (http://LottoGopher.com - coming soon!), I have also recently been working with matrixx to develop engaging interactive and social media marketing campaigns.
As the Lead Interactive Producer for matrixx, our most recent projects include campaigns for Johnsonville (http://CreateYourOwnVille.com), Schlotzsky’s (http://www.BigLeagueClubz.com) and Dippin’ Dots Facebook Fan Page - the third largest restaurant fan page on Facebook (http://bit.ly/DippinDotsFacebook).
I love conversations and really digg producing social media marketing campaigns. If I can ever help please let me know. :)
-Anthony Cerreta
http://AnthonyCerreta.com
Twitter: @AnthonyCerreta
Facebook: http://facebook.com/AnthonyCerreta
Flickr: http://www.flickr.com/photos/ntho/sets/
FriendFeed: http://FriendFeed.com/AnthonyCerreta
"Creating and designing - manipulating visuals, images, and sound to produce emotion is what I do best."
Keywords include: Company Image Branding, Reputation Management, Damage Control & Maven Recognition. I have researched and written user and company manuals on the topics of Social Networking, Blogging, Corporate Blogging, Pod casting, Viral Video Marketing, Bookmarking, RSS feeds, Company Online Directory Submissions, Customer Service, Maven Recognition, Social Networking Analysis Procedures (SNAP) & Goal Building.
Anthony Cerreta’s Specialties:
producing, coordinating, managing, scheduling, brainstorming and conceptualizing, image branding, experiential marketing, social networking, website research, development & company branding, ad buying, keyword buying, search engine optimization, sound composition, teleprompting, acting, modeling, electronic composition/sound mixing, digital video editing, html code, (minimal) boolean code, .xml & photo retouching, enjoying work
Anthony Cerreta’s Experience
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Lead Interactive Producer
matrixx
(Media Production industry)
July 2008 — Present (1 year 1 month)
Successfully budgeted, planned & managed simultaneous social media marketing campaigns and strategies for brands and clients which include Dippin’ Dots, Ameresco, Schlotzsky’s & Johnsonville Sausages.
• Successfully budgeted, managed, implemented and analyzed simultaneous interactive marketing campaigns.
• Contribute to the vision of the company and represented the agency’s interactive capabilities in new business pitches.
• Discover, Identify & Produce new technologies, applications and procedures for the benefit of the industry and brand.
• Design and implement agency’s interactive processes, gui concepts, project documentation templates and banner ads.
• Perform first draft of legal documents and create vendor compliance manuals based on retail specifications.
• Procurement of Analyitics, SEO/SEM results, Ad buys & Social Networking ROI for client and case study.
• Client consultation on on User Trending, Social Networking, Blogging and Web Application Development.
• Mentor and train Clients, Emerging Media staff and interns on industry best practices. -
Chief Marketing Officer
FaceySpacey Technologies, Inc. (Sole Proprietorship)
(Sole Proprietorship; Internet industry)
December 2007 — Present (1 year 8 months)
Assist Founder and CEO in Developing, Marketing & Social Networking of web 2.0 development company.
• Lead and Implement strategic traditional and non-traditional experiential and viral marketing campaigns
• Web branding & development, web site traffic growth and strategy & statistics monitoring.
• Develop & Implementation of Social Networking/Blogging/Mobile Marketing Strategies & Management
• Campaign Management, Image Branding, Reputation Management, Maven Recognition, Damage Control,
• Discover, Identify & Produce new technologies, applications and procedures for the benefit of the industry as well as company.
• Client & Corporate Consultation on User Experience, Social Networking, Blogging & Web Application Development Consultation -
Online Marketing Manager
Dr. TATTOFF - Laser Tattoo Removal Specialists
(Marketing and Advertising industry)
September 2007 — February 2008 (6 months)
Developed, Trained & Managed the online marketing department throughout the companies public expansion efforts, including clinical Online Outreach, Social Networking & Customer Service teams.
Key Achievements:
• Played a key role in marketing preperation for Initial Public Offering.
• Conceptualized, acquired and managed company’s current website redesign.
• QA testing and Corporate Training of Company’s online technologies and campaigns. .
• Spearheaded the development, design and analyzation of viral online & offline marketing strategies and advertising buys.
• Assist VP of Marketing & CMO with marketing campaign conception.
• Create monthly online progress & financial reports for Senior Executives.
• Wrote company manuals on Social Networking, Corporate Blogging, Pod casting, Viral Video Marketing, Bookmarking, RSS feeds and Company Online Directory Submissions. -
Project Coordinator
Match Creative Talent
(Privately Held; Staffing and Recruiting industry)
November 2006 — August 2007 (10 months)
Project Manager with proven success in directly assisting the CEO with marketing & new business development.
Key Achievements:
• Coordinated Cover Design and legal work with CEO for GMG’s Play/Pause Target CD Compilation Series.
• Managed Website and Content Development for ABC’s Desperate Housewives the Game Website & Bebop Jeans website.
• Managed online marketing strategies, damage control & reputation management for musician PoE during a crisis situation.
• QA Testing of all interactive technologies and website development. -
Coordinator
Signature Creative
(Privately Held; 1-10 employees; Design industry)
February 2006 — November 2006 (10 months)
Project Coordinator for company's Entertainment pitches and execution. Also worked closely with the musician PoE.
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Coordinator/Associate Producer
DNA Studio
(Privately Held; Internet industry)
April 2005 — May 2006 (1 year 2 months)
Associate Producer for the Paula Abdul Cardio Cheer Aerobic Fitness series and managed the Entertainment Department’s media shipping department.
Key Achievements:
• QA Testing and of various client website features including AOL, Budweiser, Carmen Electra Aerobic Striptease and more.
• Succcessfully Managed online marketing strategies, Damage Control & Reputation Management for client brands and products.
• Follow Product trends and analyze customer concerns to develop new marketing strategies.
• Raised company BBB rating from an F to a B+.
Anthony Cerreta’s Education
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The University of Akron
2001 — 2004
- Activities and Societies:
- Sigma Nu Fraternity
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Stark State College of Technology
2000 — 2001
Additional Information
Anthony Cerreta’s Websites:
Anthony Cerreta’s Interests:
marketing, advertising, film, music, fashion, social networking, blogging, new technology, emerging media, interactive producer, interactive, experiential technology, web 2.0, campaign brainstorming, collaborating, cosmetic, new media, reputation management, image branding, damage control, maven recognition, electronica, taste-makers, electronica, music composition, film production, brand development, corporate marketing, brand marketing
Anthony Cerreta’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
