
Director of Community at Radian6
Greater Chicago Area

Director of Community at Radian6
Greater Chicago Area
Brands are built and developed by communities. Customers want to have conversations with companies in ways they never have before. Social media can and should be a common-sense, integrated part of your communication and outreach strategy, both online and off.
As Director of Community for Radian6, I work with marketing, communications and customer support professionals to monitor and engage in social media, and measure the results of their efforts. We help companies steward their brands across the social web, and have developed the definitive platform to help seamlessly integrate that process into their daily work.
I also blog at http://www.altitudebranding.com, helping businesses understand the social media landscape in clear and jargon-free terms. I discuss best practices in community and social media in real world terms, not just theory. You'll also find me speaking frequently at industry and corporate events throughout the year on these topics.