Alissa Arford-Leyl

Current

Director of Digital & Print Communications at Robert H. Smith School of Business

Past

Assistant Dean/Executive Director Marketing Communications (Acting) at Robert H. Smith School of Business
Manager of Web Communications at Robert H. Smith School of Business
Web Site Manager/Communications Specialist at Automotive Service Association

Reporter at McGraw-Hill/Dodge Reports

see less...

1 more...

Education

University of Maryland - Robert H. Smith School of Business
University of Maryland College Park

Connections

121 connections

Industry

Higher Education

Websites

Alissa Arford-Leyl’s Summary

Experienced writer, editor, designer, and manager of marketing communications with 15 years experience in magazines, public relations, advertising and marketing with a specialty in online marketing solutions.

Alissa Arford-Leyl’s Specialties:

Online marketing, Web site design and usability, e-newsletters.

Alissa Arford-Leyl’s Experience

Director of Digital & Print Communications

Robert H. Smith School of Business

(Educational Institution; 51-200 employees; Higher Education industry)

December 2003 — Present (5 years 1 month)

Robert H. Smith School of Business, University of Maryland, College Park. Director of Digital & Print Communications in the Office of Marketing Communications. Oversee development, design, management, editing of Web site, magazine, newsletters, e-newsletters, videos, podcasts, etc.
Assistant Dean/Executive Director Marketing Communications (Acting)

Robert H. Smith School of Business

(Educational Institution; Higher Education industry)

January 2008 — June 2008 (6 months)

Managed 10-person Office of Marketing Communications at University of Maryland's Robert H. Smith School of Business - Chief Marketing Officer reporting directly to the dean.
Manager of Web Communications

Robert H. Smith School of Business

(Educational Institution; 51-200 employees; Higher Education industry)

January 2000 — December 2003 (4 years)

Developed online marketing strategy for Robert H. Smith School of Business. Launched, managed and maintained first ever comprehensive Web site for Smith School of Business.
Web Site Manager/Communications Specialist

Automotive Service Association

(Non-Profit; 11-50 employees; Automotive industry)

September 1996 — December 1999 (3 years 4 months)

Managed, maintained, designed, developed multiple Web sites, wrote articles for association magazine, including a monthly column on Web and Internet , developed multiple newsletters for national association with nearly 15,000 members. Comprehensive trade show marketing included developing interactive international trade show Web site (four languages), managing and publishing trade show online daily news Web site, working trade show floor and doing demonstrations in exhibit booth (40,000+ attendees). Promotion of trade show's keynote speakers/entertainment including Elizabeth Dole, Larry King, Colin Powell, Jeff Foxworthy, Howie Mandel, Dixie Chicks. Outreach to state associations included speaking at conferences with special focus on online innovations. Consulted on Internet marketing strategies. Monthly "Net Worth" article received global attention and has been cited multiple times by government, schools and corporations. http://www.asashop.org/autoinc/jan98/net.htm
Reporter

McGraw-Hill/Dodge Reports

(Public Company; Publishing industry)

July 1994 — May 1996 (1 year 11 months)

Detailed federal and state government construction projects by personal visits and phone interviews with government officials, architects, engineers, etc. in Maryland and Delaware in preparation for national publication.

Alissa Arford-Leyl’s Education

University of Maryland - Robert H. Smith School of Business

Executive MBA, 2008 — 2010 (expected)
University of Maryland College Park

Journalism, Focus on Advertising, Minor Psychology, 1990 — 1994

Activities and Societies:

Alpha Lambda Delta - National Honor Society for Freshmen