Alex Badalic

Current

Freelance at AAA Copywriter Pubblicità Varese

Past

Copywriter - Marketing Information Manager at Dorland Ayer s.p.a.
General Manager at DATAMEDIA s.r.l.
Account Executive at Lizard s.r.l.

Account Executive at Billing Milano s.r.l.
TV Producer - Chairman's Assitant at S.I.T.R.A. s.p.a.
ER Executive - Chairman's Assitant at TECOTIM s.r.l.
ER Executive - Chairman's Assitant at GENERALTEXTIL s.p.a.

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Education

Politecnico del Commercio, Milan
Istituto Europeo di Design, Milan
Ecole des Cadres, Lausanne

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Recommended

19 people have recommended Alex

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Alex Badalic’s Summary

...Im NOT an advertising agency specializing in creative communications, communication strategies, multilingual copywriting, SEO copywriting and localization of advertising campaigns. I'm a strategic copywriter and communication strategies planner in advertising since 1969, and freelancing from 1983 as a consultant for advertising and web agencies, bur occasionally I also accept direct clients.

I write my copy in English, French, Italian and German, off-line as much as for the Web and for site contents.

To me David Ogilvy's principle, "Not rules, fools, tools" still is capital. And I don't believe in pure creativity, but only in the one suitable to objectives.

Alex Badalic’s Specialties:

Above- and below-the-line advertising, soft diret marketing, marketing information, communication strategies planning.

NON CONVENTIONAL MARKETING!

Alex Badalic’s Experience

Freelance

AAA Copywriter Pubblicità Varese

(Marketing and Advertising industry)

2006 — Present (2 years)

AAA Copywriter Pubblicità Varese (or AAA Copywriter) is the brand name that I began using in 2006 for my freelance business.
Copywriter - Marketing Information Manager

Dorland Ayer s.p.a.

(Privately Held; 51-200 employees; Marketing and Advertising industry)

1992 — 1994 (2 years)

Dorland-Ayer was one of the top 20 advertising agencies in Italy. As a copywriter I was responsible for their house organ and took care of smaller customers. I was also responsible for their marketing information department, leading two persons and supplying information to about 10 different workgroups for all the agency's clients, evaluating market polls as well, and suggesting strategies.
General Manager

DATAMEDIA s.r.l.

(Privately Held; 1-10 employees; Market Research industry)

1987 — 1988 (1 year)

I founded Datamedia on behalf of the owners to create Radar 87, the first independent research made in Italy on radio audiences. I held the position until 1988, when the company was sold.
Account Executive

Lizard s.r.l.

(Privately Held; 1-10 employees; Marketing and Advertising industry)

1985 — 1986 (1 year)

Lizard was a small advertising agency in Rome where I was in charge of the Sales Promotion deparment. I left Rome and returned to Milan after Lizard was bought by Dorland, for whom I eventually worked a few years later.
Account Executive

Billing Milano s.r.l.

(Privately Held; 1-10 employees; Marketing and Advertising industry)

1983 — 1985 (2 years)

Billing Milano, the daughter company of Billing s.r.l. of Turin, was a small Advertising Agency where I worked as account executive for two years, bringing several new customers to the agency. I left when I was offert to work for Lizard in Rome at better conditions.
TV Producer - Chairman's Assitant

S.I.T.R.A. s.p.a.

(Privately Held; 11-50 employees; Broadcast Media industry)

1979 — 1982 (3 years)

S.I.T.R.A. was the owner of TeleMontePenice, one of the very first privately owned TV companies in Italy. As I had previous experience in amateur radio broadcasting, I vas offered to assit the chairman in developing the business. I also produced several shows.
ER Executive - Chairman's Assitant

TECOTIM s.r.l.

(Privately Held; 1-10 employees; International Trade and Development industry)

1971 — 1979 (8 years)

When Generaltexitl closed, I joined Tecotim, it's successor, and held the same position until the owner's death in 1979. My main duty was to establish contact with potential foreign customers for our sales representatives to visit, and to prepare all the below the line advertising items the companey would need.
ER Executive - Chairman's Assitant

GENERALTEXTIL s.p.a.

(Privately Held; 11-50 employees; International Trade and Development industry)

1969 — 1971 (2 years)

Generaltextil was the prime textile trader between Italy and former Yougoslavia, billing over 20 million US dollars a year. My duty was to prepare adverting materials and trade fairs participations for the company, as well as publicity, including relations with local newspapers and journalists.

Alex Badalic’s Education

Politecnico del Commercio, Milan

Sales Management 1980 — 1981

Politecnico del Commercio had several business courses. After the course in marketing I took the previous year, I decided to upgrade my knowledge of sales techniques as well, so I attended their sales management lessons.
Istituto Europeo di Design, Milan

Marketing and adverising 1979 — 1980

At the time IED was one of the best known schools in Italy for graphics and design. They opened a yearly evening course on marketing and advertising, I attended feeling that my marketing knowledge was weak. I prepared a thesis on sponsoring wich obtained 96/100.
Ecole des Cadres, Lausanne

Marketing and Advertising 1969 — 1970

Ecole des Cadres was the leading French-speakng business school in Switzerland. I attended a one year couse in marketing and advertising that reached its climax when the whole class jointly prepared and actualized a test campaign for Nestlé.